Using SEO keywords on every page of your website is possible without getting clunky and redundant. Here's what Michael and Chris recommend:

- Use Keywords in URLs - Hyphenate URLs for SEO - Optimize H1 Titles with SEO Keywords - Keep Page Titles Short for SEO - Use Keywords in the First Few Paragraphs

For more on the tools and tips discussed in this episode, please visit: https://www.dodgeballseo.com/.

Digital marketing and excellent customer service go hand in hand. In this episode, Michael talks with Groundwork CEO Jeff Wraley about bringing digital tools together with personable service.

- What Is Groundwork and What Is Your Mission? - What Do Companies Forget When it Comes to Customer Experience? - How Have You Seen Digital Marketing Come Together with In-Person Service? - What Has Been The Biggest Surprise from Your Digital Marketing? - What Marketing Tools Do You Like or Recommend?

For more on what we discussed in this episode, please visit: https://hellogroundwork.com/ https://www.dodgeballseo.com/ https://marcussheridan.com/they-ask-you-answer/

Optimizing website images includes choosing great pictures and labeling them well. Here's what to do on your site. - Use High Quality Images - Size Images Correctly - Optimize Image Filenames - Optimize Image Alt Text - Use and Optimize Image Captions

For more on the tools and tips discussed in this episode, please visit: https://www.dodgeballseo.com/

Google My Business (GMB) gives critical info at a glance, and you need it complete for better SEO. Here's what to do:

- Claim Your GMB Listing - Complete and Update Your GMB Listing - Know Your Goal for Google Star Ratings - Set Up a Workflow to Get Reviews - Have a Set Process for Responding to Reviews

For more on the tools and tips discussed in this episode, please visit: https://www.dodgeballseo.com/ https://www.google.com/business/ https://maps.google.com/ https://www.birdeye.com/

Adding service area information to web pages is essential for local SEO. Here's what to do:

- Get Your Team on the Same Page About Your Service Area - Update Geographic Info in Search - Add Geographic Info in Header and Footer - Keep Location Up to Date in Online Directories - Build Location Info into Content Marketing

For more on the tools and tips discussed in this episode, please visit: https://www.dodgeballseo.com/ https://www.google.com/business/ https://www.bing.com/maps/

The world changes fast. Is your business ready? Michael Utley asks Matt Streiff of The Budd Group how they've adapted their business: - How Has COVID Changed Serving Customers? - How Do You Consider Local and Regional Factors in Sales and Delivery of Services? - Where Does The Budd Group Look for Innovative Ideas? - How Does The Budd Group Use Video for Marketing? - What Marketing Tools Do You Like or Recommend?

For more on the tools and tips discussed in this episode, please visit: https://www.buddgroup.com/ https://www.dodgeballseo.com/ https://www.salesforce.com/ https://www.wistia.com/ https://www.soapbox.com/ https://www.hootsuite.com/ https://www.pardot.com/

When planning a content marketing strategy, asking the right questions can set you up for success. Get answers to these questions with your marketing team at the table: - Is There a Content Strategy in Place? - Does the Site Feel Sterile or Human? - What Are the Most Valuable Pages? - Is the Content Compelling on Key Pages? - Is There Good FAQ and Q&A Content?

For more on the tips and tools discussed in this episode, please visit https://www.dodgeballseo.com/

Tracking website analytics and improving website security are easier with automated tools. Here's what Michael and Chris recommend:

- Install and Use Google Analytics - Install and Use Google Search Console - Install and Use Bing Webmaster Tools - Purchase and Update SSL as Needed - Force All Traffic to HTTPS

For more on the tips and tools discussed in this episode, please visit: https://www.dodgeballseo.com/ https://analytics.google.com/ https://search.google.com/ https://www.bing.com/webmasters/about

If you're a general contractor or in a trades business, Michael and Chris have tips for how to increase your website conversions to improve lead generation:

- Give a "Big Idea" of What You Do - Make "Contact Us" Actions Clear and Easy - Use Mobile-First Thinking - Use a "1-2-3" Structure for Content - Tell Site Visitors What to Expect

For more on the tools and tips discussed in this episode, please visit https://www.dodgeballseo.com/

Video is critical for improving marketing performance and website conversions. Here's why, and how to use video:

 - Make Your Ad Landing Pages Convert Better  - Make Your Home Page Convert Better  - Remember: YouTube Is a Search Engine  - Make Your Services Pages Convert Better  - Make Your Social Media More Engaging

For more on the tools and tips in this episode, please visit: https://www.studio.youtube.com/ https://www.dodgeballseo.com/