In today's episode, we're going to talk about marketing post-coronavirus and how to change your marketing in this new reality that we live in. 00:01:21 - Be Ready to Market Your Staffing Needs on an Ongoing Basis. 00:04:40 - Close Gaps in Your Tracking to Know Your ROI. i.e., Call Tracking. 00:06:40 - Be Prepared for a More Remote Workforce. 00:09:51 - If You Go More Remote, Move to Web-Based Management Tools. 00:13:45 - Keep Life Positive. For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/ https://www.callrail.com/ https://analytics.google.com/ https://zoom.us/ https://meet.google.com/ https://basecamp.com/ https://asana.com/ https://www.hubspot.com/ https://quickbooks.intuit.com/ https://slack.com/

In this episode, we're going to talk about the subject of cold emailing and how it's not dead like you've probably heard. We'll talk about the main two types of emails: newsletters or opt-in emails and cold emails. 00:01:00 - What Is a Cold Email Compared to an Opt-in Email? 00:02:33 - Is Cold Emailing Allowed? (disclaimer) 00:06:08 - What Platforms Enable Marketers to Use It? 00:09:44 - What Are the risks? 00:14:30 - What Does It Look Like when Done Well? Tags: newsletter, opt-in email, cold emails, CAN-SPAM act, email spam, Constant Contact, MailChimp, Hunter.io, Woodpecker, SmartReach, GMail, Outlook, HubSpot For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/

Video is huge in today's marketing landscape, and so in this episode, we're going to talk about the five most important things to consider when deploying video in your internet marketing strategies. We discuss providing a 360-degree overview on your homepage, adding video to service and landing pages. We also talk about their usage on social channels and in email newsletters. 00:00:50 - Provide a 360-degree Overview on Your Home Page 00:04:52 - Dig into the Details on Your Services Pages 00:07:07 - Increase the Conversion Rate on Ad Landing Pages 00:09:36 - Share a Regular Flow of Content on Your Social Channels 00:11:49 - Highlight Your Best Topics in Email Newsletters For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/

In this episode, we're going to help you understand the pros and cons of the different advertising channels that are available in online media. We discuss Google Search, Facebook, Instagram, LinkedIn, Banner Display, and YouTube! 00:01:42 - Google Search 00:03:55 - FB/Insta 00:08:06 - LinkedIn 00:12:24 - Banner Display 00:15:04 - YouTube Tags: google search, search advertising, ppc, paid search, facebook ads, instagram ads, b2b advertising, google display network, facebook, instagram, linkedin, banner display, youtube For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/

Over the years, various marketing sources have claimed that SEO is dead. In this episode, we talk about why SEO is actually not dead with five reasons why SEO will likely be relevant in the future. 00:01:06 - There's a Balance: Access to Information vs. Search Engine Priorities 00:04:57 - SEO Is Website Architecture, Offsite Factors, and Content Strategy 00:07:47 - New Devices Are Changing Voice Search 00:10:16 - Search Volume Is Increasing, so Complexity Is Increasing 00:12:17 - Business Find It Converts Better Than Ads Tags: seo, web architecture, backlinks, content marketing, voice search, digital advertising, ppc, paid search For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/

In marketing, healthcare providers get a lot of things right when it comes to healthcare, but they get a lot of things wrong when it comes to communicating and marketing to the public.  This episode will go over the things that healthcare providers and healthcare marketers get wrong and how to fix them. - Understanding Online Reputation Management - See Patients as Consumers Who Are Busy. Follow Up! - Turn Reputation Management into Operational Excellence - Take a Cue from Elective Services and Modernize Your Ability to Predict Cost - Get Help so You Can Focus on Your Craft For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/

SEO can always improve. A better rank in search results pages often boils down to having key processes and checklists in place. It's more important than ever to: 00:00:31 - Understand and Use Core Web Vitals 00:03:25 - Use Meta Descriptions Well 00:05:56 - Know Your Competitors and Their Online Activity 00:09:52 - Use Video Content on Key Pages 00:12:30 - Understand Your Robots.txt For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/

Making your online identity as high-profile as possible involves a combination of SEO updates and usability fixes. Here's how to jump-start the process. 00:00:52 - Avoid Confusion With Your Domain Name for SEO 00:04:10 - Know and Monitor Your Domain Authority 00:06:05 - Make Phone Calls and Phone Numbers User-Friendly 00:10:12 - Know How Well You Rank for Branded Searches 00:13:42 - Keep Your Keyword Research Current Tags: SEO, keywords, domains, websites, branding For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/

Off-site SEO is all about managing your presence on reputable sites and building up your linked pages. Here's how to get a build a strong online presence beyond your website: 00:00:19 - Create Steady and Valuable Social Media Content 00:03:48 - Use All of Your Websites/Profiles to Support Each Other 00:06:34 - Use Directories and Online Listings to Gain Inbound Links 00:09:28 - Use Consistent Contact Info Everywhere 00:12:15 - Make Your YouTube Channel Branding Complete Tags: YouTube, directories, SEO, backlinks, websites For more on the tools and tips discussed in this episode, please visit: https://www.dodgeballseo.com/ https://www.advicelocal.com/ https://www.synup.com/ https://studio.youtube.com/

Simple website updates and maintenance can keep your web content more visible in search engine results. Be sure to set up and monitor the following areas:

- Have Site Backups in Place - Keep Your CMS and Plugins Up to Date - Implement Google Search Console - Connect Your Email to Google Analytics - Keep Sitemaps Working and Updated For more on the tools and tips we discussed in this episode, please visit: https://www.dodgeballseo.com/ https://analytics.google.com/ https://search.google.com/