In this powerful episode, Bill Betts speaks with Alexander Seery, founder of Shifts to Success, about how he went from a career in the police to becoming a successful entrepreneur and property investor.

Alex shares what it was like working in law enforcement and how he started to feel frustrated by the lack of freedom and financial control. He noticed many of his colleagues felt the same – stuck in a system that didn’t reward them for working harder or thinking bigger. That realisation pushed him to look for something more – and that’s when he discovered the world of business.

Now running a company that helps others from the public sector start their own businesses, Alex talks honestly about the highs and lows of starting out, and how learning from the right people helped him build real, lasting success.

Bill and Alex also chat about money mindset, financial education, and how so many of us are held back by what we were taught growing up – things like "play it safe", or "pensions are everything". This episode encourages listeners to think differently about their future, and to surround themselves with people who are already where they want to be.

This one’s all about growth, learning, and taking control of your future – no matter where you're starting from.

• Alex’s journey shows how it’s possible to go from feeling stuck to building a business that gives you freedom.
• Financial education matters. Knowing how to manage money and invest in yourself can change everything.
• Wealth isn’t just about money. It’s about having the freedom to live life the way you want.
• Mentorship works. Learning from people who’ve already done it can fast-track your success.
• Mindset is everything. Challenge the beliefs you’ve been taught if they’re not helping you grow.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this exciting episode, Bill Betts is joined by Vicky, better known as The Pet Accountant, to talk all about the upcoming Pet Pro Expo – a brand-new business event for the pet industry.

Vicky shares why she’s so passionate about this event. It’s not about product stands and freebies, it’s about learning how to run a better business. Whether you’re a pet groomer, dog walker, or daycare owner, this event is packed with helpful advice from people who understand what you do.

They chat about the power of networking, building real connections with others in the industry. Vicky explains how talking to other business owners has helped her grow, get fresh ideas, and feel more supported. It’s a great reminder that even though we all run our own businesses, we don’t have to do it alone.

The Pet Pro Expo will feature talks on pricing, marketing, using technology, and lots more. The goal is for you to walk away with practical ideas you can use straight away to make your business better.

Bill and Vicky also cover the key event details, where it’s happening, what to expect on the day, and why it’s set to be a friendly, supportive, and inspiring day for pet professionals.

If you’re thinking about going, this episode will help you decide!

• The Pet Pro Expo is all about business tips and advice for pet professionals – not just products.
• It’s a chance to meet and learn from other people in the industry who share your challenges.
• The speakers will cover real-life topics like pricing, marketing, and running a smoother business.
• Events like this help you stay sharp and adapt to changes in the pet industry.
• Vicky and Bill both believe that learning from others is one of the best ways to grow your business.
• If you attend, take notes – and put the advice into action as soon as you can!

🎟️ Want to come along to the Pet Pro Expo?

Grab your ticket here: https://avefrtnnh.krtra.com/t/KD84kmwHl6Za

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this solo episode, Bill Betts shares a real-life story about a recent visit to the opticians – and how it made him reflect on customer service in pet grooming businesses.

What started out as a simple eye test turned into a confusing, awkward experience full of disorganisation, mixed messages, and long waits. While everything technically got done, Bill walked away feeling deflated and frustrated – and it got him thinking…

Are your customers ever walking away from your grooming business feeling the same?

This episode is a reminder that grooming isn’t just about the haircut – it’s about the whole experience from start to finish. From the way your business answers the phone, to how you greet people, to how smooth and professional everything feels – it all matters.

Bill talks about things like:

• How to make customers feel valued, not ignored
• Why first impressions (and last impressions) matter
• The importance of being organised and confident, even if you’re paddling like mad behind the scenes
• And how paying attention to the little things can help you keep clients longer and charge what you’re worth

This is a practical episode full of insights for any pet grooming business owner who wants to stand out through better service.

• People remember how you make them feel. A smooth experience makes clients loyal. A clunky one makes them look elsewhere.
• Don’t ignore your regulars. New customers are great, but your current ones are the backbone of your business.
• Organisation builds confidence. Be ready before the door opens – your clients can feel the difference.
• Little things matter. From how you greet people to how your salon smells – it all adds up.
• Be the swan. Calm and confident on the outside – even if you’re paddling hard behind the scenes.
• Great service helps you raise prices. People pay more for value and peace of mind.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this episode, Bill Betts shares the inspiring story of Alexis, a pet groomer whose business has undergone a complete transformation, thanks to some smart changes and a willingness to try new things.

Bill plays a clip from one of their recent coaching calls, where Alexis explains how she went from earning £1,800 a month to £6,000 a month, all while reducing her working week to just four days. It’s a brilliant example of how working smarter, not harder, can lead to big results.

So, how did she do it?

Bill breaks it down:

• She added new services, like cat grooming, which brought in a whole new group of clients.
• She reviewed her prices, making sure they truly reflected the value of her work.
• And she got serious about time management, focusing on the things that make the biggest difference in her business.

This episode is more than just numbers – it’s about what’s possible when you take control of your business and stop doing everything the hard way. Alexis’s story shows that with the right mindset, support, and strategy, pet groomers can earn more, work less, and love what they do again.

• You can earn more and work less. Alexis went from £1,800 to £6,000 a month while cutting her hours.
• Offering extra services helps. Cat grooming helped Alexis grow without adding more hours.
• Know your numbers. Understanding your finances helps you set the right prices.
• Support makes a difference. Having a coach and community helped Alexis stay accountable and take action.
• Business is more than just grooming. Pricing, mindset, and strategy all play a part in success.
• Growth comes from learning. Alexis stayed open to coaching, and it paid off in a big way.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this episode of the Pet Grooming Business Help and Support Podcast, Bill Betts sits down with Carl Armstrong, a life coach who helps people get more clarity and direction in both life and business.

Carl talks about his own journey – leaving his admin job to become a life coach because he wanted to make a difference in people’s lives. He explains what life coaching actually is (and what it isn’t), and why it can be so powerful for people who feel stuck or unsure of their next steps.

One of the key topics Carl talks about is understanding your values – the things that really matter to you. He explains that when your work or personal life doesn’t match those values, it can leave you feeling frustrated or unfulfilled. But when you start making choices based on what matters most, life can start to feel a lot more rewarding.

Carl also shares stories from his coaching work, including one where a client was able to rebuild her relationship with her family through honest conversations and emotional growth. He shows how life coaching isn’t about giving advice – it’s about helping people find the answers that are already inside them.

This episode is a great listen if you're feeling stuck, burned out, or just ready to explore new ideas. Carl reminds us that it’s never too late to reflect, re-focus, and find more joy in life.

• Carl’s story shows how following your passion can lead to a more meaningful career.
• Understanding your values can help you make better decisions and feel more content.
• Life coaching isn’t advice-giving – it’s about helping you explore your own answers.
• Coaching can improve all areas of life, not just business – including relationships and wellbeing.
• You’re not broken. Coaches help you tap into your own strengths and direction.
• Personal growth is always possible – no matter your age or stage of life.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

If you would like to join Carl's program, you can get 10% discount with the code Bill Betts on his website: https://app.delenta.com/ta/@reimaginewithcarl

In this episode of the Pet Grooming Business Help and Support Podcast, Bill chats with Charlotte from Pet Business Support all about social media, and how pet groomers can use it to grow their business.

Charlotte shares her journey, starting as a virtual assistant and growing her business into a thriving membership group, all focused on getting better at social media. She now supports pet professionals across the UK with simple, effective ways to show up online.

This episode is full of great tips for anyone who finds social media a bit overwhelming. Charlotte explains that it’s not just about selling – it’s about building real connections with your followers. Sharing your experience and knowledge helps you build trust and makes clients feel more connected to you.

They also talk about something many groomers worry about: negative comments or feedback. Charlotte reassures listeners that not every post needs to be perfect, and that it’s more important to focus on helping others than chasing likes or views.

Whether you’re just starting out or want to improve your online presence, this episode is packed with advice to help you show up with confidence and grow your grooming business through social media.

• Social media matters. It’s a great tool for pet groomers to stay visible and build trust with clients.
• Build a community. Connecting with your audience builds loyalty and helps your business grow.
• Post helpful content. Share tips, stories, or behind-the-scenes – it keeps your audience engaged.
• Know your audience. Understanding what your followers care about helps you post the right things.
• Teach, don’t just sell. When you educate, you position yourself as the expert.
• Don’t forget email! Having an email list means you can stay in touch, even if social media goes quiet.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this episode of the Pet Grooming Business Help and Support Podcast, Bill Betts talks about something that affects a lot of pet groomers: feeling like you have to do everything yourself to succeed.

Bill shares a story from a chat he had with top business coach Daniel Priestley, where they talked about how many business owners find it hard to ask for help. Often, this mindset comes from school, where we’re taught that getting help is cheating – but in business, that couldn’t be further from the truth.

Bill explains why delegation and mentorship are key to growing a successful grooming business. You might be amazing at grooming pets, but that doesn’t mean you have to be an expert at everything else, like marketing, admin, or finance. It’s okay to hand things over to a virtual assistant or someone who can help.

This episode is all about changing the way we think. Bill encourages listeners to reflect on how their upbringing or experience might be holding them back, especially when it comes to asking for support. Running a business doesn’t have to feel heavy. With the right people around you, things get easier, and more fun!

• It’s okay to ask for help. Getting support in your business isn’t a weakness – it’s smart.
• Think about your mindset. If you’ve been taught to always do things on your own, it might be holding your business back.
• You don’t have to do everything. Handing tasks over to others – like a virtual assistant – can give you time to focus on what you love.
• Being great at grooming isn’t the same as running a business. It takes different skills, and you can learn or outsource them.
• You’re not alone. There’s a whole community of pet groomers and business experts who can help you grow.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this episode of the Pet Grooming Business Help and Support Podcast, Bill Betts is joined by Anastasia, also known as The Dog Tooth Fairy. She’s a well-known expert in pet dental care and shares her knowledge about keeping pets’ teeth clean and healthy.

They chat about why pet dental hygiene is becoming a hot topic. Anastasia recently spent time at Crufts, where she noticed more pet owners are asking about dental care for their pets, especially dogs. This growing interest means groomers have a real opportunity to add dental cleaning to their list of services.

Bill and Anastasia also talk about how groomers and vets can work together, not against each other. Groomers can look after the day-to-day dental needs of pets, while vets can handle the more serious cases that need anaesthetic. It’s all about teamwork and making sure the pet gets the best care.

Anastasia shares tips on how groomers can get started with dental cleaning. She talks about the Emmi Pet system, which allows groomers to clean teeth without needing anaesthetic. It’s a great way to boost your business and help your clients' pets at the same time.

If you’ve ever felt unsure about offering dental services, Anastasia has training and webinars to help build your confidence. She wants groomers to feel ready and supported when adding this to their services.

• Pet owners want dental care. Anastasia has seen a big rise in demand for pet teeth cleaning – people are more aware of how important it is.
• The Emmi Pet system works. Anastasia made extra income in her first month using it, and you can too.
• Be clear with your clients. Grooming-based teeth cleaning isn’t the same as a vet’s full dental – and that’s OK. It’s about offering regular care, not medical procedures.
• Work together with vets. Groomers and vets can both play a part in keeping pets healthy; it doesn’t have to be one or the other.
• Support is available. Anastasia’s course covers everything from dental health to using the Emmi Pet toothbrush – plus lots of useful tips.
• You don’t have to feel nervous. Trying new services can feel scary, but with the right training and tools, you can grow your business and help more pets.

If you'd like to learn more about Anastasia and see if you can earn extra income, visit: www.dogtoothfairy.co.uk and don't forget to use the Promo Code: BILL10 for 10% off the courses.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

Photography plays a pivotal role in establishing a strong first impression for any pet grooming business. In this episode, I am joined by Edouard Demarly, a distinguished French professional photographer, who elucidates the significance of professional imagery in enhancing one's business image. We delve into the common trepidations associated with being photographed and explore effective strategies to overcome these fears. Edouard shares invaluable insights on how to present oneself confidently before the camera, allowing business owners to authentically connect with their clientele. Ultimately, we emphasise that investing in quality photography is not merely an expense, but a vital investment that can yield substantial returns for your business.

Takeaways:

• Photography plays a crucial role in making a strong first impression for your business, enhancing trust and credibility.
• Many business owners in the pet grooming industry feel anxious about being photographed, which can hinder their marketing efforts.
• Investing in professional photography is not merely an expense; it is a vital investment that yields significant returns over time.
• The skills of a professional photographer can greatly enhance the quality of images, capturing the essence of your brand and services effectively.
• Overcoming the fear of being in front of a camera is essential; it can lead to increased confidence and improved business interactions.
• Authenticity in your photography sets you apart from competitors, as potential clients appreciate genuine representations of you and your business.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn! You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

Business failures, as perceived in the realm of pet grooming, are not necessarily an indication of defeat, but rather an opportunity for growth and reflection. I, Bill Betts, elucidate the various challenges that pet grooming business owners may encounter, including redundancy and employee resignations. It is imperative to understand that these situations can serve as catalysts for necessary change and improvement within one's business. I advocate for a proactive approach, emphasising the importance of financial awareness and the establishment of a savings buffer to mitigate potential setbacks. Ultimately, reframing our understanding of what constitutes failure can empower us to navigate the complexities of business ownership with resilience and insight.

Takeaways:

• Business failure is often perceived negatively, but it can be reframed as an opportunity for growth.
• Understanding financial aspects is crucial to prevent unnecessary challenges in business operations.
• Establishing a savings buffer can provide security and options for future business decisions.
• When faced with redundancy, it is vital to reassess business strategies and consider the long-term vision.
• Employee resignations should be viewed as opportunities to improve efficiency and rethink staffing needs.
• A pivot in business strategy can relieve stress and open doors to new opportunities and creativity.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn! You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/