Dog Whistle Branding

Today on DWB, I sit down with Army Veteran and West Point Graduate Andrew Wolgemuth, Co-Founder & CEO of WOVE,  a 21st century online jeweler, bringing the jewelry design experience directly to couples for custom engagement ring creation.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

Learn more about wove here: https://wovemade.com/

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

Checkout April’s book here: https://amzn.to/3x4sJd4

Today on DWB, I’m joined by Marine Veteran and Business Advisor, Doug Minter, Head of Canada’s Black Chamber of Commerce and a serial entrepreneur. Like my own business coach, Bill Watkins, Doug has worked with hundreds if not thousands of entrepreneurs and knows more than a thing or two about branding, and the importance of creating experiences and building genuine relationships with your customers, which we get into on today’s show. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

Checkout Simon Sinek’s Video “Start with Why” here: 

https://www.youtube.com/watch?v=u4ZoJKF_VuA

Today on DWB, I chop it up with my fraternity brother and fellow Marine, Andre Truss, a serial entrepreneur based in Jacksonville, NC.Truss talks about his omnipresent social media strategy to stay top of mind with prospects, how he uses teaching to drive his lead generation, and his plans for his new restaurant. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

Follow Andre here: https://www.instagram.com/andremtruss/

Today on DWB, I discuss why poor positioning can kill your revenue. If your sales and marketing isn’t working, then your positioning is broken. Luckily, we’re going to discuss how to fix it. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

Purchase “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It” here: https://amzn.to/3XmHt2v

Today on DWB, I go over a simple marketing framework called The Hawke Method, coined by Hawke Media CEO Erik Huberman.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

Purchase “The Hawke Method”  here: https://amzn.to/3W20A0n

Today, we interrupt your regularly scheduled programming, to talk about execution with Bill Watkins, in particular scoreboards, because this is my show and there are no rules in audio. But in all seriousness, at IRONBOUND, we like to teach you how to bridge the gap between brand strategy and execution, and measuring your performance with scoreboards is essential, in order to do so. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

On this episode of DWB, I continue our conversation on Category Design, by discussing The Law of Category from the book, The 22 Immutable Laws of Marketing by Al Reis and Jack Trout. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

“How to Start a Business or Podcast From Scratch” by Tim Ferriss: https://www.youtube.com/watch?v=ymiBDged-eQ

The 22 Immutable Laws of Marketing by Al Reis & Jack Trout: https://amzn.to/3HMOVPq

On this episode of DWB, I dive into Category Design and why it needs to be an integral part of your brand strategy.

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

Today, on DWB, I’m joined by John Reeves and Henry Russell, Founders of Russell Reeves Capital, a real estate investment firm that specializes in multi-family and apartment syndication, helping their investors create rapid wealth for financial freedom. 

Both John and Henry attended the Naval Academy together and launched their firm, to help more veterans gain access to real estate investment opportunities in the multifamily. For over a decade, John’s been in the trenches of real estate, first as agent, then business owner, and now tech entrepreneur. He understands firsthand the challenges and opportunities in the space, which led him to join forces with with Henry in 2020, after a new law passed, allowing for more multi-family investment opportunities. 

Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

Find Russell Reeves Capital at: https://www.instagram.com/russellreevescapital/

Russell Reeves Capital's Website: https://russellreeves.us/