Dog Whistle Branding

Dog Whistle Branding

By IRONBOUND Media, IRON Mike SteadmanBusinessEntrepreneurshipMarketing
Download on the App Store

Dog Whistle Branding episodes

  • Scaling an Executive Virtual Assistant Firm Powered by Military Spouses and Veterans with Gabriela Bell, Founder of Organized Q
    Today on DWB, Bill and I chop it up with my good friend and confidant, Gabriela Bell, Founder of Organized Q, a growing team of Military Spouses & Veterans dedicated to providing Quality Virtual Executive Assistant Services to Entrepreneurs, Solopreneurs, and Small Business Owners. I'm a huge fan of Organized Q. On the show, the three of us talk through Organized Q’s perfect customer and how Gabi plans to scale the brand.
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    To learn more about Organized Q visit:
    https://organizedq.com/
    36 min
  • Bootstrapping an Operations Management/Advisory Firm to Support Rapidly Growing CPG Brands with Katie Horgan, Founder of Bravo CPG
    Today on DWB, I had a chance to sit down with a good friend of mine and Fellow Marine, turned entrepreneur, Katie Horgan, Founder of Bravo CPG, which provides outsourced operations and logistical support to rapidly growing CPG companies. Katie is a beast when it comes to building systems and coming with ways to source consistent leads.
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    To learn more about Bravo CPG visit: https://www.bravocpg.com/
    49 min
  • “Your Perfect Customer May Not Be Who You Think They Are” with Chase Hobby, Co-Founder of VRB Labs
    Today on DWB, I’m joined by Fellow Naval Academy Graduate and Veteran Entrepreneur, Mr. Chase Hobby, Co-Founder of VRB Labs, an Austin, TX based performance brand delivering effective natural solutions for stress, sleep, and pain, allowing its customers optimize their pursuits from sunrise to sunset.
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    To learn more about VRB Labs visit: https://www.vrblabs.com/
    48 min
  • Product Marketing Fundamentals for Venture-Backable Startups with Diego Rivas, Product Manager at Google and Advisor For Google For Startups
    Today on DWB, I sat down with Diego Rivas, Product Manager at Google and Advisor with Google For Startups, which supports thriving, diverse, and inclusive startup communities around the world. I met Diego through Navy Veteran Carla Bond, Founder of UpSkill VR, a tech company that uses virtual reality to train and certify first responders in CPR. Diego is Carla’s advisor and has been helping her think through how to position her product for fundraising. We discuss positioning for tech products and how to approach growth.
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    Follow Diego on Linkedin here: https://www.linkedin.com/in/drivasco/
    58 min
  • From Scaling A High Growth Consumer Brand To Building World Class Gyms-on-Wheels with Randy Hetrick, Founder of TRX & OutFit Training
    I’m joined by Navy Veteran and Serial Entrepreneur, Randy Hetrick, Founder of TRX, a leading global brand in physical training and the industry leader in functional fitness.Randy knows what it takes to go from Zero to One, taking TRX from a bootstrap startup to a high growth consumer brand with 100 employees and approximately $85M in annual revenues as of 2020.Today, Randy is working on a new startup that he’s excited about called OutFit, an innovative mobile, outdoor fitness service bringing convenient, affordable, expertly-led TRX group & private training to neighborhoods near you!
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    Learn more about OutFit Training here: https://outfittraining.com/
    Learn more about TRX here: https://www.trxtraining.com/
    1 hr 10 min
  • Killer Growth Strategies for Veteran-Owned CPG Brands with Dr. James Richardson, Author of Ramping Your Brand: How To Ride The Killer CPG Growth Curve
    Today on the show, I’m joined by Dr. James Richardson, author of the book, Ramping Your Brand: How To Ride The Killer CPG Growth Curve. Dr. Richardson comes from an academic background. He holds a PHD in Anthropology, bringing strong research and data to support his growth strategies.
    Together we have a great discussion on the CPG space and how veteran entrepreneurs should think about operating within it, especially those that are undercapitalized.
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    Purchase his book here: https://amzn.to/3RM86vd
    59 min
  • Business Is A Contact Sport!
    Stop hiding, start sparring, and validate who your perfect customer is!
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    15 min
  • How A Marine Veteran Built A Cigar Rolling Empire with Joey Mac Dizon, Chief Smoking Officer at The Mobile Cigar Lounge

    You’re in for a treat today as I chop it up with The Pipe Smoking Panda and fellow Marine, Joey Mac Dizon, Founder of the Mobile Cigar Lounge, a badass veteran-owned business that provides a luxurious mobile cigar experience for weddings, private parties, and local festivals.

    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

    Learn more about the Mobile Cigar Lounge here: https://www.themobilecigarlounge.com/

    51 min
  • Building A Veteran-Owned CPG Brand From The Ground Up with Paula and Lawrence Shaw, Founders of Cured Leaves Tea Co.

    Today on DWB, I’m joined by my clients, Paula and Lawrence Shaw, from Cured Leaves Tea Company, a specialty tea company that helps consumPaula and Lawrence share what led them to start the company, how they're thinking about growth and some of the different strategies that I have them implementing.

    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    Order Cured Leaves Tea here: https://curedleavestea.com/

    51 min

About Dog Whistle Branding

From the publisher's feed

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!