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Dog Whistle Branding
Dog Whistle Branding episodes
- Positioning First, Marketing Second with Arielle Jackson, Marketer-In-Residence at First Round CapitalI’m joined by Arielle Jackson, Marketer-in-Residence at First Round Capital, a venture capital firm that provides seed-stage funding to technology startups. Arielle specializes in product marketing and positioning, with a background that includes, Google, Square, and various other tech startups.Pre-order my book, “Black Veteran Entrepreneur: Validate Your Business Model, Build Your Brand, and Step Into Your Greatness” by clicking here: bit.ly/3NXZHDhAdd me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comApply to Arielle’s Startup Brand Strategy Course here: https://lnkd.in/g9cVYxBU57 min
- The Benefits of Leveraging Culture To Differentiate Your Product with Antone Aku, Founder of Voyager Cold BrewToday on the show, I’m joined by my brother from another mother, Antone Aku, Founder of Voyager Cold Brew, a cold brew coffee company that sells 100% Hawaiian Single Origin Cold Brew. On the show, Antone and I discuss Voyager's growth, as well as their rebrand, thanks to Drew O’Brien from the Design Company, who I featured on Episode 14, “How to Create a Visual Brand Identity Drives Revenue. ”Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comTo learn more about Voyager Cold Brew visit: https://www.voyagercoldbrewcoffee.com/45 min
- Riches Are In The Niches with Marine Veteran Juan Pablo Osorio, Founder of Alpha Co. Marketing & Media and Category King of Bilingual Digital MarketingToday on the show, I’m joined by Juan Pablo Osorio, a fellow Devil Dog and bootstrapped entrepreneur, who runs Alpha Co. Marketing & Media, A Houston based marketing agency that’s the category king of bilingual digital marketing. Juan breaks down the importance of having a sales process that compliments your marketing efforts, and how he’s managed to grow his agency and consistently maintain a full-pipeline.Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comLearn more about Alpha Co Marketing & Media here: https://alphacomarketing.com/55 min
- “Ready, Launch, Brand: The Lean Marketing Guide For Startups” with Orly Zeewy, Author and Brand ArchitectToday on the show, I’m joined by Orly Zeewy, “Author of Read, Launch, Brand: The Lean Marketing Guide For Startups.” Orly is a brand architect who works with founders to uncover their brand’s DNA. Orly and I discuss how to build a lean marketing plan and brand that drives revenue, without all the extra fluff.Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comTo learn more about Orly, visit her website: https://zeewy.com/Purchase her book here: https://amzn.to/3CfcrQ858 min
- How-To Convert Prospects Into Paying Customers With A Customer Activation CycleImplementing a marketing plan without a Customer Activation Cycle (CAC), is the equivalent of catching a fish and not knowing what you’re going to do with it. On today’s episode I share IRONBOUND’s CAC and how to build and improve your own.Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com17 min
- How-To Punch Above Your Weight & Build A Multi-Million Dollar BrandOne of the benefits of having this platform is an opportunity to share it with my mentor and business coach, Bill Watkins, Founder of The Lions Pride. On today’s show, Bill shares his five principles for punching above your weight and building a multi-million dollar brand.Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com33 min
- Scaling Your Perfect Customer by Identifying Your Dream One-Hundred with Erick Bakey, Founder of Combat ImagineerBill and I invited Eric Bakey back on the podcasts, in order to discuss the Dream 100, a business strategy utilized to attract and work with one-hundred of your dream clients.Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comCheck out the Category Pirates Newsletter here: https://categorypirates.substack.com/44 min
- Avoiding The Fluff and Driving Revenue with Ian Folau, CEO of ClearMixI sat down with Ian Folau, An Army Veteran and CEO of ClearMix, a tech start-up that produces branded video content for companies through the internet. Ian embodies my philosophy that “Business is A Contact Sport,” and if you want to learn from a master how-to drive revenue, you won’t be disappointed in today’s show.Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com40 min
- Create A Simplified Marketing Plan By Following The Rule of 3I discuss the rule of 3, a simplified approach to developing and executing on a cohesive marketing strategy.Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com24 min
- Stop Wasting Time On Your WebsiteBill and I discuss websites, and why it’s a mistake for veteran-owned businesses to focus more on building their website than they are at dialing in their branding and driving revenue with their perfect customer.Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com28 min
About Dog Whistle Branding
From the publisher's feed
Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!