Dog Whistle Branding

Dog Whistle Branding

By IRONBOUND Media, IRON Mike SteadmanBusinessEntrepreneurshipMarketing
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Dog Whistle Branding episodes

  • Behind the Brand with IRONBOUND Founder, “IRON” Mike Steadman, and our New Head of Growth, Erica Rajchel
    I decided to invite you behind the scenes of IRONBOUND Media, as I think through our own branding, and sandbox strategy, i.e. where I hope to see us in the next 3-5 years. I’m joined by our new Head of Growth, Erica Rajchel
    Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    46 min
  • How-To Create A Visual Brand Identity That Drives Revenue with Drew O’Brien, Founder & Creative Director of The Design Company
    I’m joined by Drew O’Brien, Founder and Creative Director of the Design Company, a full service branding agency that leads with creativity and helps bring their clients more clients. I invited Drew on the show to share his insights on creating a brand identity that drives revenue. Drew and his team know how to make brands look good, feel good, and get more clients, so make sure you’re paying attention, especially if you want to build a badass dog whistle brand.
    Learn more about The Design Company on by visiting their website: https://www.wearethedesign.co/
    Follow them on Instagram: https://www.instagram.com/wearethedesignco/?hl=en
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    45 min
  • Creating A New Category of Performance Shovels for the Overland Community with Susan Pieper, Founder of DMOS Collective
    I’m joined by Susan Pieper, Founder of DMOS Collective, an American manufacturing company that produces well-designed, virtually indestructible, and portable badass performance shovels.
    Learn more about DMOS by visiting their website: https://dmoscollective.com/
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    50 min
  • The Importance of Market Based Feedback with US Navy Riverine Officer, Mike Taylor, Co-Founder of Beaverfit USA
    I’m joined by I’m joined by fellow Naval Academy Graduate, US Navy Riverine Officer, and Entrepreneur, Mike Taylor, Co-Founder of BeaverFit USA, a company that designs, manufactures, and distributes unique fitness equipment, tactical/operational tools, and turnkey training facilities specific to the military. In addition to discussing BeaverFit’s initial Go-To Market Strategy, Mike shares the importance of market based feedback, and how BeaverFit used it to refine their value proposition and hone in on their perfect customer.
    To learn more about BeaverFit USA, visit: https://www.beaverfitusa.com/
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    42 min
  • Selling High Quality, Air-Filled, Military Grade Scope Cases and Gun Covers with Blaine Tompkins, Founder of AirArmor Tech
    Today I am joined by Blaine Tompkins, Founder and CEO of Air Armor Tech, a company that sells inflatable, military grade gun cases and scope covers, filled with Air. Blaine is a former Air Force Pilot turned entrepreneur and is one of my cohort members in the Lions Pride.
    In this episode we discuss Air Armor Tech’s Go-To Market Strategy and the challenges that they had along the way, particularly with regards to honing in on their perfect customer, and driving consistent recurring revenue. Whether you’re selling a manufactured product or not, make sure you listen to Blaine’s advice, as refine your own go-to market strategy!
    To learn more about Air Armor Tech visit: https://www.airarmortech.com/
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    Dog Whistle Branding is brought to you by the team at IRONBOUND Media, where we help veteran business leaders create, distribute, and grow branded podcasts, in order to engage with your ideal audience. We believe audio is the future of publishing, and we’re committed to leading the movement for the veteran entrepreneurial community. You can learn more by visiting www.IRONBOUNDMedia.com
    This series is powered by The Lions Pride, a professional training coaching company for Badass Founders, that serves mission-driven, high-performing, small business owners with at-the-ready resources, battle-tested tools, and full-service support. We're proud to support veteran- and other badass-owned businesses at every stage of growth. Learn—and get—more at TheLionsPride.com
    51 min
  • Acquiring Your First 100 Customers with Brendan Aronson, Co-Founder of Paintru
    I'm joined by fellow Marine and Naval Academy graduate Brendan Aronson, Co-Founder of Paintru, a startup that makes it simple to turn your cherished photos and memories into a custom hand-painted work of art. We discuss Paintru’s initial Go-To Market Strategy and how they acquired their first first hundred customers.
    Learn more about Paintru here: https://paintru.com/
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    41 min
  • Dialing in Brand Identity and Positioning - Coaching Session with Katina Ruest, Co-Founder of American Force Coffee
    On this episode of Dog Whistle Branding I conduct a coaching session with Katina Ruest, Co-Founder of American Force Coffee, A Veteran-Owned Coffee Company established in 2018, with the goal of promoting specialty grade coffee and making it accessible to everyone. Join us as we discuss helping her and her husband dial in their brand identity and positioning.
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    Check out American Force Coffee here: www.americanforcecoffee.com
    Dog Whistle Branding is brought to you by the team at IRONBOUND Media, where we help veteran business leaders create, distribute, and grow branded podcasts, in order to engage with your ideal audience. We believe audio is the future of publishing, and we’re committed to leading the movement for the veteran entrepreneurial community. You can learn more by visiting www.IRONBOUNDMedia.com
    This series is powered by The Lions Pride, a professional training coaching company for Badass Founders, that serves mission-driven, high-performing, small business owners with at-the-ready resources, battle-tested tools, and full-service support. We're proud to support veteran- and other badass-owned businesses at every stage of growth. Learn—and get—more at TheLionsPride.com
    1 hr 7 min
  • Big Hairy Audacious Goals (BHAG)'s
    Bill Watkins and I discuss BHAG’s which stand for Big Hairy Audacious Goals. First coined by Jim Collins and Jerry Porras in their pivotal book, “Built to Last: Successful Habits of Visionary Companies,” A BHAG is a clear and compelling target for a company or organization to strive for.
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    32 min
  • Amplify Your Brand With Bold Beliefs
    Bill Watkins and I discuss Bold Beliefs, your company’s consciousness and the lens through which you view the world. They establish who you are and what you stand for.
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    Dog Whistle Branding is brought to you by the team at IRONBOUND Media, where we help veteran business leaders create, distribute, and grow branded podcasts, in order to engage with your ideal audience. We believe audio is the future of publishing, and we’re committed to leading the movement for the veteran entrepreneurial community. You can learn more by visiting www.IRONBOUNDMedia.com
    This series is powered by The Lions Pride, a professional training coaching company for Badass Founders, that serves mission-driven, high-performing, small business owners with at-the-ready resources, battle-tested tools, and full-service support. We're proud to support veteran- and other badass-owned businesses at every stage of growth. Learn—and get—more at TheLionsPride.com
    29 min

About Dog Whistle Branding

From the publisher's feed

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!