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Dog Whistle Branding
Dog Whistle Branding episodes
- FRAGO: Be A Pain KillerA short story about being a Painkiller....Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com4 min
- Behind-The-Scenes of Launching Digital Products with Army Veteran & Fellow Podcaster Tony Nash, Host of The Got Your Six Podcast
In addition to hosting his podcast, Tony launched a badass digital product called “The Night Before Journal,” a strategic planner that gives you your day back, by dedicating five minutes before bed to plan your day the night before. Pretty sick right?
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Listen to the Got Your Six Podcast here: https://www.thetonynash.com/podcast
Purchase the Night Before Journal here: https://bit.ly/3xSSnT3
44 min - What Veteran Entrepreneurs Can Learn From Trader Joe’s
Bill and I catch up, then discuss how Trader Joe’s has survived and thrived for over forty years.
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/
Read the article discussed on the show here: https://www.cnn.com/2022/05/07/business/trader-joes-history-joe-coulombe/index.html35 min - Fueling American Greatness Through Performance, Nutrition, and The Best Tasting Protein Bar Period with Alex Witt, CEO of Battle Bars & 104010 FitnessToday on DWB, I’m joined by serial entrepreneur and Navy Veteran Alex Witt, Founder & CEO of Battle Bars, a CPG company that sells High Protein, Non-GMO, Gluten Free Premium Protein Bars Made In The USA. When he’s not running Battle Bars, he’s running his other company, 104010 Fitness, which is on a mission to take back what it means to be an American through intelligent and safe fitness..Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comCheckout Alex’s website here: https://www.battlebars.com/Learn more about 104010 fitness here: https://104010fitness.com/52 min
- Lessons Learned From the Front of Lines of Consumer Packaged Goods (CPG) with Abraham Kamarck, Founder & CEO of True Made FoodsToday on DWB, I’m joined by Abe Kamarck, Navy Veteran and Founder of True Made Foods, a cpg company that produces a full line of condiments and sauces with no added sugar or artificial ingredients, including their flagship sugar free ketchup and barbecue sauce.I invited Abe on the show to share the story of True Made Foods, along with the lessons he’s learned scaling up CPG company.Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comAdd me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/Learn more about True Made Foods here: https://www.truemadefoods.com/45 min
- What It Takes To Build An E-Commerce Brand From Zero To One with Navy Veteran and Inc. 500 CEO David Hunt, Founder of CrossropeOn today’s show, Bill and I are joined by David Hunt, A Navy Veteran and Founder of CrossRope, a fitness company that sells weighted jump ropes to help users pursue their fitness goals. Founded in 2012, David bootstrapped CrossRope into one of the Inc. 500’s fastest growing companies and Best Places to work. He knows what it takes to build a brand from the ground up and drive revenue through online sales.Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comAdd me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/Learn more about Crossrope here: https://www.crossrope.com/55 min
- Positioning Won’t Help If There’s No DemandToday on DWB, I share some more thoughts on positioning, and why I believe no amount of positioning will help if there’s no demand for what you’re offering.Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comAdd me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/19 min
- Are You Positioning Your Company as a Vitamin or a Painkiller?Today on DWB, Bill and I discuss the difference between positioning your company as a vitamin versus a painkiller. A Vitamin is nice to have, your perfect customers will be alright without it, unlike a Painkiller, which provides instant relief and gratification to pain, your perfect customer is more than willing to spend money, in order to get rid of it.Pre-order my book, “Black Veteran Entrepreneur: Validate Your Business Model, Build Your Brand, and Step Into Your Greatness” by clicking here: bit.ly/3NXZHDhAdd me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com29 min
- Stop Watching & Reading Hustle Porn (You Know Who You Are!)Today, Bill and Riff on Hustle Porn, and why taking advice from so many of today’s “Pop culture thought leaders” is a waste of time, especially for veteran entrepreneurs.Pre-order my book, “Black Veteran Entrepreneur: Validate Your Business Model, Build Your Brand, and Step Into Your Greatness” by clicking here: bit.ly/3NXZHDhAdd me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com39 min
- Startup Marketing Fundamentals with Don Faul, CEO At Athos and Operating Partner at Unusual VenturesToday on DWB, I sat down with Don Faul, CEO at Athos, a next-generation sports performance technology company that supports professional and collegiate sports teams and the Department of Defense. Don’s also an Operating Partner at Unusual Ventures, a seed-stage venture capital offering hands-on support and expertise to startups on their early-stage journey.Pre-order my book, “Black Veteran Entrepreneur: Validate Your Business Model, Build Your Brand, and Step Into Your Greatness” by clicking here: bit.ly/3NXZHDhAdd me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comCheck out the Unusual Ventures Go-To-Market Field Guide here: https://bit.ly/3KFhE7c48 min
About Dog Whistle Branding
From the publisher's feed
Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!