Dog Whistle Branding

Dog Whistle Branding

By IRONBOUND Media, IRON Mike SteadmanBusinessEntrepreneurshipMarketing
Download on the App Store

Dog Whistle Branding episodes

  • FRAGO: Be A Sniper
    Advice for maintaining focus in a world of constant uncertainty.
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg
    6 min
  • The Things They Don’t Teach You in Business School with LeAnn Darland, Co-Founder of Talea Beer

    You’re in for a treat today on DWB, as I sit down with LeAnn Darland, a fellow Naval Academy graduate and Co-Founder of Talea Beer Company, a women owned-brewery & taproom in Williamsburg, Brooklyn. LeAnn started the company along with her Co-Founder, Tara Hankinson, after seeing a market opportunity for more women friendly branding and flavors, in the beer brewing industry. Although LeAnn and Tara hold MBAs from top business schools, their real learning didn’t begin until they launched Talea.

    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

    Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


    Learn more about Talea Beer Co.  here: https://www.taleabeer.com/

    47 min
  • Investing In The Future of Pop Culture with Mario Mitchell, Co-Founder & General Partner at Mech Ventures

    On this episode of  Dog Whistle Branding, I sat down with Mario Mitchell, Co-Founder and Managing Partner of Mech Ventures, an early stage venture capital fund that invests in the future of pop culture. 


    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com


    Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg


    Learn more about Mech Ventures here: https://www.mech.ventures/

    49 min
  • Fire Bullets, Then Cannonballs

    I discuss Jim Collin’s concept of “Firing Bullets, Then Cannonballs”


    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com


    Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

    16 min
  • Getting the Best Bang For Your Buck When It Comes To Digital Marketing with Kristin McFarland, Founder of The Source Marketing Group

    I first met Kristin in the Lions Pride back in either 2019 or 2020, and let me tell you, she’s a digital marketing ninja. Earlier this year, we had a chance to tag team at one our tactical advances, where each gave a talk on branding and marketing. Kristen’s been in the game a long time, working with a variety of small and medium sized businesses in the Denver area, where she’s based, as well as over the country. We discuss how she views the digital marketing landscape and how veteran entrepreneurs can get the best for their buck, when it comes to their digital marketing efforts.

    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

    Learn more about The Source Marketing Group here: https://sourcemarketinggroup.com/


    Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

    33 min
  • A Chief Marketing Officer's Guide To Marketing & Branding with Aaron Saari, CMO at OP2 Labs


    In the following episode of DWB, I’m joined by Army Veteran & West Point Graduate, Aaron Saari, CMO at OP2 Labs which develops, manufactures and sells innovative nutritional supplements under two brand names; FrogFuel and ProT GOLD. OP2 Labs produces the only nano hydrolyzed collagen® protein supplements in the world.

    Find Frog Fuel at: https://frogfuel.com/

    Connect with Aaron on LinkedIn: https://www.linkedin.com/in/aaronsaari/

    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

    1 hr 18 min
  • Scaling Digitally Native Brands with Bryan Welfel, CEO of The Beard Club
    For a while now on the show, I’ve been geeking about Direct To Consumer Brands, which is why I was so excited for this episode's guest, Bryan Welfel, CEO of The Beard Club,a DTC Brand that helps men look their best by providing high-quality grooming products at affordable prices delivered right to their door. I met Bryan back in 2020, shortly after I launched THRIVE, an entrepreneur program I run for our kids at IRONBOUND Boxing. Bryan was interested in what I was doing, gave me some advice, and even hired one of our kids to do some content work with them.
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    Find out more about The Beard Club at: https://thebeardclub.com/
    59 min
  • Getting the Right Message In Front of An Audience That Can Say Yes with Matt Handal, CMO at MCFA


    Today on DWB, I’m joined by Matt Handal, CMO at MCFA, a Service-Disabled Veteran-Owned Small Business providing planning and strategy, program management and construction management services to a wide variety of project types for the DoD, as well as  other federal, state, and local agencies. MCFA was one of the first big clients at IRONBOUND Media, where we produce their show, “Inspiring People & Places.’


    Over the last year my team and I have been working hand and hand with Matt to streamline the operations of the show, and get the most out of the content. Matt is no stranger to content creation, he’s well known in the Architecture, Engineering, and Construction Industry, commonly referred to as AEC, for his website “help everybody everyday,” where he provides educational content to help some of the nation's leading AEC firms. 

    Find Matt on his website at: https://www.helpeverybodyeveryday.com/

    Or by emailing him at: [email protected]

    1 hr 4 min
  • How-To Successfully Niche Down & Use Community Building as a Growth Strategy with Spencer Payne, Co-Founder and President of Brotallion
    Today on DWB, I’m joined my boy Spencer Payne, Co-Founder and President of Brotallion, a veteran-owned business passionate about fostering aircrew presence and supporting the Army Aviation community. Spencer and his team produce branded apparel that authentically represents military aviation culture, while also donating a percentage of their profits to support Army Aviation Gold Star Families through the Brotallion Blue Skies Foundation.
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    Find Brotallion at: https://brotallion.com/
    52 min
  • Developing and Monetizing Deep & Transformational Expertise with Philip Morgan, Author of “The Positioning Manual for Indie Consultants: Find the strategic beachhead that will amplify your visibility, momentum, impact, and profit.”
    Today on DWB, I’m joined by Specialization and Positioning expert, Philip Morgan. Phil is a master at his craft and helps entrepreneurs transform their businesses to expertise incubators for their Niche. We have a great discussion on the show about his methodologies and what it takes to develop and monetize expertise.
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    To learn more about Philip and The Expertise Incubator visit: https://philipmorganconsulting.com/
    Purchase his book here: https://amzn.to/3CxrUxh
    1 hr 3 min

About Dog Whistle Branding

From the publisher's feed

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!