With over two decades of helping businesses succeed in China, Ting Zhang, CEO of Crayfish talks to us about Chinese culture and the Chinese economy, how to approach doing business with China (including how to protect and commercialise IP), and how things have changed over the last 20 years.

Many startups and scaleups are now much more aware of the opportunity of trading in China and the likes of Hermann Hauser urge businesses to consider leveraging the enormous market opportunity that China affords.

Ting also shares her journey that led her to Cambridge, being a founder, and the growth of the Chinese community in Cambridge.

Produced by Carl Homer, Cambridge TV.

Hosted on Acast. See acast.com/privacy for more information.