When Adam Bissey was a wood flooring contractor, he saw how so many retailers were missing opportunities, and so he made the leap to open a retail location of his own—one that is now a thriving staple on the Jersey Shore. In this wide-ranging conversation, host Stephen Diggins and Adam discuss the challenges of starting as a retailer; how Floors by the Shore succeeds by focusing on excellence in every way, from subfloors to customer service; why he’s so focused on healthy products; why profitability is so critical; and much more.