Doing Life Well

Since we're coming up on the third quarter of 2021 and you're probably in planning mode right now, I wanted to talk about the different seasons of business you may be in and how that really determines the goals you will create for this quarter. This is a concept that I introduced to the members inside of The Purpose To Service Academy during our Q3 planning session last week and it really helped them to remove a lot of the overwhelm that often comes with goal setting and to gain clarity around what they should be focusing on.

While I do believe in consistently selling and doing what you need to do to generate consistent income in your business, I don't believe that your big goals should all be focused on just making money. Some seasons of your business are for intense selling while others may be for nurturing.

So today I'm going to talk about the four different business seasons, how to know which season you're in and what tasks you should be focusing on during each season!

You can find the show notes for this episode over at www.alisharobertson.com/153

Don't forget to rate the show and leave a review over on Apple Podcast and Spotify!

This episode is brought to you by The Purpose To Service Method, my 5-step roadmap for simplifying your business through one signature offer! Download it now for free!

Get full access to Doing Life Well at alisharobertson.substack.com/subscribe

So last week, I let you in on a live coaching call where I walked Ianthia Ferguson through niching down and mapping out her signature framework. It's the first time that i have let you guys in on one of my coaching sessions so if you haven't checked out that episode go back and listen! This week I wanted to talk more about your signature framework and how you can use it to attract new clients.

Sign up for the Attracting Your Perfect Clients Webinar at https://www.alisharobertson.com/webinar/

You can find the show notes for this episode over at www.alisharobertson.com/152

If you enjoyed this episode, please help us continue to spread the word by rating the show and leaving a review on Apple Podcast and Spotify!

Get full access to Doing Life Well at alisharobertson.substack.com/subscribe

Attracting your clients goes deeper than just creating great content and pitching people in their DMs. In fact, it starts with the brand you're building. This week on the podcast Im doing something that I have never done before and and letting you in on a coaching call! On the show this week you'll hear me coaching TV Host, freelance writer, influencer and budding coach, Ianthia Ferguson, through the process of niching down her audience, pushing through imposter syndrome and mapping our her 4-step framework!

Sign up for the Attracting and Serving Your Perfect Paying Clients workshop! https://www.alisharobertson.com/webinar/

You can find the show notes for this episode over at www.alisharobertson.com/151

Don't forget to rate the show and leave a review over on Apple Podcast and Spotify!

Get full access to Doing Life Well at alisharobertson.substack.com/subscribe

This week I want to talk about messaging and positioning. One of the best ways to attract new clients is to position yourself as an expert in your industry. When someone thinks about building a business with intention. Im one of the people that pops into mind because I have spent years telling ya'll that I want to help you to build your business with intention! If I were an influencer who wanted to learn more about working with brands, the first name that comes into mind is mattie James. Or when I think about being a female owned business who wants to hit a million dollars in revenue and beyond, I think of rachel Rodgers. Its because these women have spent years positioning themselves as experts in this space. Think about your industry. Who is the first person that comes to mind for your audience. Is it you? If not or if you're unsure, keep listening!

Register for the Attract & Serve Your Perfect Paying Clients workshop happening on May 25th at 7pm eastern – https://www.alisharobertson.com/webinar/

If you enjoyed this episode dont forget to rate the show and leave a review on Apple Podcast or Spotify

Get full access to Doing Life Well at alisharobertson.substack.com/subscribe

I feel like my mission in life is to help women like you. So coaches and online service providers or those who are aspiring to be, to

1. push past the mental barriers that are holding you back from leaping into your idea fully and

2. To help you to build a sustainable business with intention. A business that will last more than just a few months but also built around what you feel called or pulled to do in this world.

There is so much focus these days on scaling. Making more money. Hitting big income goals. Getting to the covested six figures. And there is nothing wrong with that. I have huge income goals as well. But i think that there is often so much talk around the money that many business owners end up building a six figure business on a rocky foundation. And once they've hit their max, slowly that foundation begins to crumble.

Don't get me wrong. Money is important. Money gives you freedom. It gives you options. And it can make life a lot easier in many cases. So don't think this is a bash against how much money you can make. My point is, you don't want you to grow a super successful business that is here today and gone tomorrow. And there is so much more to building a sustainable coaching or service based business beyond just getting your next new client. what about your content strategy? What about your brand message? Do you have solid systems? What does your retention strategy look like?

This week I wanted to talk about the other areas of your business you should be focusing on outside of just getting new clients.

You can catch the show notes for this episode over at www.alisharobertson.com/149

If you enjoyed this episode, be sure to rate the show and leave a review over on Apple Podcast and Spotify!

Want more? Learn more and apply for our group coaching program, The Purpose To Service Academy!

Get full access to Doing Life Well at alisharobertson.substack.com/subscribe

If you clicked on this episode it may be because you have a love/hate relationship with email marketing. For one, you get the benefits:

• Its data that you own
• It's a great way to connect with your audience on personal level
• Email marketing is key for generating new and potential clients

  But it may also annoy the crap out of you:

• Its yet another platform you need to be creating content on.
• And what are you even supposed to say?!

  I get it, the back and forth gets annoying and most likely you've probably ghosted your email list in the past. But your newsletter and the people who have given up their sacred email address really is imperative for growing your coaching or service based business. Those are the people who have typically been following you for awhile and are right on the edge of booking that discovery call or applying to be in your program. Which means, its your job to nurture them to give them the little boost they need to fully commit. Email marketing is a great way to build those relationships and in my opinion and years of experience should be a content platform that should be taken seriously.   So this week i wanted to talk about email marketing but specifically, what can we send to our newsletter that will help to nurture those relationships.   You can find the show notes for this episode over at https://www.alisharobertson.com/148   Don't forget to rate the show and leave a review on Apple Podcast and Spotify!   Learn more about The Purpose To Service Academy and apply at https://www.alisharobertson.com/sales/

Get full access to Doing Life Well at alisharobertson.substack.com/subscribe

This week I want to talk about storytelling. Over the past few years I have built an incredible community of followers and subscribers and podcast listeners who have become almost like family to me and have been huge supporters throughout every change that I've made in my business. And I have had tons of people tell me that one of the reasons why they continue to follow me and support my brand is because they feel like they know me and can relate to my journey.

So this week I want to dig into the art of storytelling!

You can find the show notes for this episode over at www.alisharobertson.com/147

Don't forget to rate the show and leave a review over on Apple Podcast and Spotify.

learn more about applying to The Purpose To Service Academy at https://www.alisharobertson.com/sales/

 

Get full access to Doing Life Well at alisharobertson.substack.com/subscribe

Let's talk about one of my favorite topics. MONEY! I shared in a podcast episode wayback that one the ways that I am changing my money mindset is by talking about money more and having these open conversations about it. Over the past few months I have had a lot of opinions and ah-ha moments about money that I can't wait to share and also get your feedback on as well.

But for this week I wanted to talk about when to increase your prices!

You can find the show notes for this episode over at www.alisharobertson.com/146

If you enjoyed this episode, don't forget to rate the show and leave a review on Apple Podcast and Spotify.

Get full access to Doing Life Well at alisharobertson.substack.com/subscribe

I recently sent out a survey asking my audience why they haven't launched their offer out into the world yet. And the top answer I received was time. That you have not launched because you don’t have the time to.

I know this past year has thrown us all some major curve balls and alot of us are now responsible for a lot more than we expected. BUT you can’t keep using lack of time as an excuse why you can’t launch that new offer or grow your business. Because guess what? There will never be a perfect time and you can’t add on more hours to your day.

The longer you wait, the more responsibilities will just be added onto your plate. You say, I’ll wait until the kids get older then the next thing you know they are 18. Or you say, I’ll wait until things at work calm down and then next thing you know, you get a promotion or a new major project.

In this week's episode I share how to make your goals, dreams and business a priority sooner than later!

Don't forget you can find the full show notes for this episode over at https://www.alisharobertson.com/145

If you enjoyed this episode, don't forget to rate the show and leave a review over on Apple Podcast and on Spotify.

For more business tips, follow Alisha on Instagram and check out The Purpose To Service Academy https://purposetoservice.co/

 

Get full access to Doing Life Well at alisharobertson.substack.com/subscribe

In part two, this week i'm sharing 9 biggest lessons that I have learned over the past 9 years of entrepreneurship. In this episode I cover topics like:

• Why it's important to have a WHY that goes deeper than just wanting more money
• The importance of pivoting
• Why we shouldn't stress so much on marketing
• and so much more!

You can find the show notes for this episode over at www.alisharobertson.com/144

Don't forget to rate the show and leave a review on Apple Podcast and Spotify

Keep up with Alisha over on Instagram!

Get full access to Doing Life Well at alisharobertson.substack.com/subscribe