Doing Life Well

When it comes to working with clients, one of the big mistakes that many entrepreneurs make is not having a retention strategy in place for when they are done working with that client. It is a lot easier to keep a current client than it is to market and gain a new one, so you should have a plan in place for how you will be able to continue working with that client even after your program has been completed. In this week’s episode I share with you three ways that you can begin to retain your current clients!

You can find the show notes for this episode over at www.livingoverexisting.com/episodes/134

Join the waitlist for The LOE Collective - www.joinloe.com

You guys know that I love you right? From the bottom of my heart. But I have something to tell you that may sting a little bit. Some of you, and I say this lovingly, should not be focusing on launching right now. Not because you suck or the offer you created isn’t good enough but because you’re just not ready. And that’s ok! Because in this episode I am going to share with you the three areas of your business that you should be focusing on so that you’re not launching to crickets!

In this episode we cover:

• Making your brands focus as clear as possible

• Nurturing your audience

• Growing and staying consistent with your email list

This episode is brought to you by our membership community and accelerator program, The LOE Collective! Join the waitlist now to be the first to know about special bonuses!

You can find the show notes for this episode over at www.livingoverexisting.com/episodes/133

One of the biggest pushbacks I hear when working with clients is that they are worried that if they begin taking on new clients that it will limit the amount of freedom and flexibility that they have in their personal life. Not to mention the possible stress that often comes with working with clients.

I’m here to tell you that 9 times out of 10, if client work has you stressed out, it because you don’t have any boundaries set around your time, your product or your price.

In this previously recorded IG live, I shared more on how to set these boundaries and where I went wrong!

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When it comes to entrepreneurship, where you are now or where you’ll end up a few years from now, is rarely where you started. As you launch your business and as you continue to grow, you may find that you have a deeper understanding of your audience, of your purpose and the mission that you want your brand to be known for. And often with that, making a  pivot in your business is required. 

The problem with that is, many entrepreneurs are afraid to take the leap. You’ve probably gotten into a comfortable spot in your business and your day to day tasks. So jumping into new territory is terrifying! But in many cases, in order to get to where you want to be, you can’t stay the same.

That’s one of the realizations that I have come to over the past few months within our business. More specifically, the business model. Living Over Existing today is not what it was 3 years ago when I sort of just launched. And I say sort of because it was never supposed to be a brand beyond the book that I wrote.

So if you’ve been thinking about pivoting your business model or you feel like you’re going backwards because you are making a huge shift, I wanted to take you down memory lane and share how our business model has changed over the past few years, how we got to where we are today and where we’re headed.

The number one question you probably have right now is , WHY am I not booking more clients? You're probably creating a ton of content, you're emailing your list, you've tweaked your sales page. You've done all the things but you're still not seeing an increase in clients like you hoped.

I fully understand how frustrating it can be to know that you have something incredible to offer your audience but they are not giving you the chance to really show them.

So this week I wanted to share 6 reasons why you may not be landing clients as often as you'd like.

Find the full show notes for this episode, head over to www.livingoverexisting.com/episodes/130

If you enjoyed this episode don't forget to rate the show and leave a review on Apple Podcast!

So I have been saying this for months, everyone wants to make money but no one wants to take the time out to build the brand and do the work. Which I get it. We currently live in a microwaveable society where everyone wants immediate results. Add that on top of people only showing the six figures they made and not the work they put in behind it and it has almost created this false narrative that success can truly be achieved over night. But we all know that is impossible.

So this week I wanted to chat with you about the 3 necessities to building a successful and profitable personal brand.

These necessities are built around what I have been calling The Power of One. One Audience, One Problem and One solution.

You can find the full show notes for this episode over at www.livingoverexisting.com/episodes/129

If you enjoyed this episode, please rate the show and leave a review on Apple Podcast.

Don't forget to sign up for the waitlist for The LOE Collective! www.joinloe.com

Autumn Colon is a multi-passionate creative, self-taught designer. brand strategist and content creator behind L.A.Co Creative Studios and lautumnco.com. She believes in the power of creativity and designing with the heart first and holistic health & harmony from the inside out. Autumn values the power of leading a purposeful and passionate led life. She empowers women-owned brands and businesses to achieve brand alignment through curated branding experiences, custom content, website design, and brand strategy. In addition to being a motherhood wellness advocate, food, feelings & movement enthusiast her work centers around making holistic wellness & nutrition relatable.

In this episode, Autumn and I chat about:

• Her journey into building a brand around her love for holistic wellness and helping other women entrepreneurs.

• Why it is important for her to make holistic wellness and nutrition relatable and how she does it.

• How her mental health has affected her business and why it was so important for her to seek help.

• How she uses storytelling to connect with her audience.

• and so much more!

You can find the show notes for this episode over at www.livingoverexisting.com/episodes/128

If you enjoyed this episode, don't forget to rate the show and leave a review on Apple Podcast.

Kristin is a Licensed Therapist, speaker, and founder of Her Therapy Space, a mental health private practice in Washington, DC.

She partners with ambitious WOC entrepreneurs and professionals to break the negative thought patterns keeping them from success so they can live out their purpose with excitement and confidence. She believes that we have the power to choose and create the life we desire and it all starts with our thinking. With over 8 years experience in the wellness field, Kristin has helped 100s of people shift their ways of thinking in order to live a life they once didn’t think was a possibility.

Kristin has been featured in Essence, Cosmopolitan, CNN Money, Rolling Out, Huff Post and a number of other platforms.

In this episode we chat about:

• The journey that led her to becoming a therapist

• Why she decided to branch out into starting her own practice and focusing on helping entrepreneurs

• How entrepreneurs can cope with the stress that comes with running your own business.

• How to know when it may be time to take a break from your business for the sake of your mental health

• How to communicate with your customers or clients that you need to take a mental health break

You can find the show notes for this episode over at www.livingoverexisting.com/episodes/127

Doors open back up for The LOE Collective in November! Sign up for the waitlist now! www.joinloe.com

This week I am chatting with Brittany Berger, the founder of WorkBrighter.co, a digital media company that helps productive unicorns go beyond working smarter to a version of productivity that makes room for “unproductive” things like rest, self-care, and fun.

She started Work Brighter after 5 years running content marketing in high stress startups that prioritized hustle, growth, and scaling over self-care and mental health. Now that she's changed her own mindset, she spends her time helping other people escape Hustle Culture and define balance for themselves, advocating for mental health and chronic illness awareness, and dancing...always dancing!

This episode, Brittany and I chat about:

• How working at a hustle-focused startup and running two online business pushed her into slowing down and focusing on her own mental health.

• The mindset shifts she needed to make to get to the place she is in now with prioritizing self-care

• How managing both a mental and chronic illness affects how she runs her business.

• What it means to work brighter and be productive while also prioritizing self-care

Find the show notes for this episode at www.livingoverexisting.com/episodes/126

For the entire month of September, we are chatting about mental health. Specifically how dealing with a mental illness as an entrepreneur impacts how we run our businesses. All this month we’ll be chatting with incredible women who have graciously agreed to share their journey’s with us. But I couldn’t start this series without first sharing my journey. I have been struggling with anxiety and depression for years and have recently hit the point of deciding to go from being highly functional and struggling to getting the help that I need so that I can not only be my best for my family but for you as well.

In this episode I share:

• Why I finally decided to get help

• How dealing with anxiety and depression has affected my business.

There are no tips or advice in this episode, just me candidly sharing my story.