Doing Life Well

This month we’re talking about building your business with intention and really digging deep into what that looks like for you and your business. This is a huge mission here at LOE so I wanted to spend this month sharing more of what it means and how you can implement some of our tips into a new business or if you may be in the rebranding process!

In the second part of this series, I’m walking you through the Business with Intention template again and covering:

• Getting clear on your business operations

• Getting clear on how much it will cost you to get your business started and how much it will cost monthly to keep it afloat

• Setting goals for the next 90 days

If you missed part two of the series, go back and listen to it here.

This episode is sponsored by Taupe Coat and their new Better At Home Box! Get free shipping off your order with code LOE.

This week Im sharing with you a super simple follow up process that I do when a client is still unsure if my program is what they need.

After we finish the sales call, I’ll send a simple email which includes:

• A personal thank you

• The benefits of my program based on the specific concerns that were presented during the sales call

• The call to action

This simple process has helped me to close 75% of the potential clients who were unsure if they wanted to work with me after the sales call.

Find the show notes for this episode over at www.livingoverexisting.com/episodes/qt2

This month we’re talking about building your business with intention and really digging deep into what that looks like for you and your business. This is a huge mission here at LOE so I wanted to spend this month sharing more of what it means and how you can implement some of our tips into a new business or if you may be in the rebranding process!

In the second part of this series, I’m walking you through the Business with Intention template again and covering:

• How to decide on your signature offer

• How to do some market research

• And crafting your flexible marketing plan

If you missed part one of this series, you can listen to it here.

This episode is sponsored by Taupe Coat and their new Better At Home Box! Get free shipping off your order with code LOE.

As business owners, it's typical to make investments whether it be investing into a course, coach or mastermind to help us hit our goals. But more often than not, we make the investment and don’t really take full advantage of the opportunity. If you're not seeing the results you desire from those investments, it may not be the investment, it could be because you're not doing the work. This week I'm sharing a quick tip on how to make the most out of your business investments so that you're not wasting your time or money!

This month we’re talking about building your business with intention and really digging deep into how that may look for you and your business. This is a huge mission here at LOE so I wanted to spend this month sharing more of what it means and how you can implement some of our tips into a new business or if you may be in the rebranding process! This week’s episode is a two part series! I’m walking you through the intentional business plan template and sharing examples of how you can begin answering the questions and laying a solid foundation for your business.

• What it means to build a business with intention

• Your personal vision

• Your business vision

• And your target audience

To help you implement everything we cover in this series, you can also download the Business With Intention template!

This episode is sponsored by Taupe Coat and their new Better At Home Box! Get free shipping off your order with code LOE.

So far this month we have talked about how to revive a cold email list and what type of content you should be sending to your subscribers. So of course we had to close out our month of email marketing by chatting about how to consistently promote your list and gain new subscribers!

Believe it or not, you can't leave growing your list up to chance. You can't just wait and hope that someone will stumble onto your website and find that awesome lead magnet that you created. Consistently growing a healthy email list is done with intention. So this week I wanted to share with you a few ways that you can continue to grow your email list moving forward.

• The different types of online events that you can include in your quarterly marketing strategy

• How to create content around your lead magnet

• Why taking advantage of the power of Pinterest is so important

• And how to make the most out of your media opportunities

This episode is sponsored by Taupe Coat and their new Better At Home Box! Get free shipping off your order with code LOE.

You can find the show notes for this episode and all the links mentioned at www.livingoverexisting.com/episodes/121

I feel like a lot of the advice online talks about email list growth. All the different ways you can get more subscribers. But once you have those people on your list, what are you supposed to say next? One of the biggest reasons why you do end up ghosting your list is because you went into list building without an actual content plan.

So in this week’s episode I want to share a few content topics that you can send to your list on a regular basis!

For this episode we collaborated with noissue! noissue was founded to provide makers, brands and businesses of all sizes access to custom, sustainable packaging. Whether you’re looking for custom tissue paper like we include in our member welcome kits, custom stickers or even tape, noissue’s eco-friendly packaging allows you to provide your customers  with an unboxing experience that isn’t tarnished by excessive amounts of non-recyclable plastic.

As a listener of this show, you can get 10% off your noissue order with code: noissuexLOE2020

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How many times have you been ghosted by someone you were genuinely interested in? You thought everything was going great then BOOM they stop texting you back or answering your calls. And you're left wondering what went wrong. So you move on, you find other people and then all of a sudden they are back blowing up your inbox as if nothing happened. That probably annoys the crap out of you right? Then why are you doing that to your email list? Getting them all hyped up with what you'll have to offer then ghosting them for months only to pop in later to talk about your new shiny project. They are probably just as annoyed.

And yes I just compared dating to your email list because someone giving you their email these days is just as big as giving someone your phone number.

If you have ghosted the subscribers on your email list then today's episode is for you!

So all this month we're chatting about growing your email list. More specifically the ladies in our membership community, The LOE Collective are working to create a 5-day email challenge that they will use to grow their list and build trust with their audience. But there is an elephant in the room that we need to tackle first, what do you do if you haven't spoken to your list in months? If ever?

For one, its ok! We've all been there! But that doesn’t mean that you have to scrap your list and start over. Today I wanted to share a quick process for reviving a cold list!

For this episode we collaborated with noissue! noissue was founded to provide makers, brands and businesses of all sizes access to custom, sustainable packaging. Whether you’re looking for custom tissue paper like we include in our member welcome kits, custom stickers or even tape, noissue’s eco-friendly packaging allows you to provide your customers  with an unboxing experience that isn’t tarnished by excessive amounts of non-recyclable plastic.

As a listener of this show, you can get 10% off your noissue order with code: noissuexLOE2020

I originally recorded this episode a little over a year ago (it’s episode 75) but since we are talking about VISIBILITY this month, I thought it would be the perfect time to bring it back!

As someone who has both pitched themselves and received pitches, I wanted to give you a few tips on what has helped me to land interviews and what I like to see when someone pitches me! I also wanted to give a few tips on how to be a give a good interview. It’s one thing to finally get that yes from a show that you have been dying to be on but that’s only half the work. You’re about to be placed in front of an entirely new audience so the last thing you want to do is go on and bumble your way through the questions. So I also share a few ways that you can rock your interview.

Join us in our month if visibility over in The LOE Collective

If you enjoyed this episode, rate the show and leave a review over on Apple Podcast!

On the show this week I’m chatting with L’Oreal Thompson Payton! L’oreal is a freelance writer, editor and public speaker who is dedicated to encouraging and elevating Black women and girls. Her work has been featured in print and online publications such as Bustle, HelloGiggles, SELF, Shondaland, JET, EBONY and ZORA, just to name a few.

A highly sought-after public speaker and author-on-the-rise, L’Oreal shares vital personal and professional advice via other platforms as a frequent podcast guest and panelist for career-centric events, as well as her weekly newsletter, which offers inspirational advice and job opportunities to a growing number of subscribers and followers at LTintheCity.com. In this episode, L’Oreal and I chat about how she decided to finally put a price on her writing and jump into freelancing, how to get started with building your freelancing career, her advice for pitching your ideas to major media outlets, how she manages writing, pitching and a full-time job and she even gives us a peek into the book she is currently working on!

Find the show notes for this episode over at www.livingoverexisting.com/episodes/117

This episode is brought to you by, The LOE Collective. Head to www.joinloe.com to learn more about becoming a member!

If you enjoyed this episode, rate the show and leave a review on Apple Podcast!