We talked about domain authority, internal linking for websites, and utilizing various platforms for visibility in part 2 of our conversation with business coach Celi Arias.


1. Celi flipped the format of the Simple and Smart SEO Show Podcast and began asking US SEO-related questions.

• We emphasized the importance of domain authority.
• A high domain authority score improves visibility in search engines.
• Improve your DA through internal linking or high-value external links.
• a high domain authority score improves visibility in search engines.

2. The role of internal linking.

• Improve site navigation for users and search engines.
• Internal links are an integral aspect of establishing a strong online presence.

3. Your unconventional approach is okay for your business!

• Celi Arias shared her unconventional approach of posting reels on LinkedIn.
• Knowing your starting point (i.e. a technical SEO audit) creates a roadmap to your goal.

4. Optimize your website visibility and enhance its profitability with SEO.

•  Keyword research for SEO is foundational.
• Answer three questions: who are you helping, how are you helping them, and what you want to be known for 
• Brainstorm for an open-minded collection of ideas.
• Target people who are unaware of their needs but could benefit from your services.
• Get SurferSEO. (affiliate link)

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