If you want to understand the Texas Panhandle, spend some time talking with a rancher.

Donnie Trammell comes from a long line of them. His grandfather was a rancher. His father was a rancher. Donnie has spent his life raising cattle, and now his sons and grandchildren are carrying that tradition forward.

In this episode of Hey Amarillo, Donnie shares the story of a family rooted in the land and committed to feeding their community. We talk about the realities of modern ranching, the challenges facing agricultural producers today, and what popular culture gets right—and wrong—about life on the ranch.

We also discuss how the Trammell family has expanded beyond cattle through local meat production and retail, helping connect Panhandle families directly to food raised close to home. Through ventures like Tir Bluen Farms and 6 Ranchers storefronts, they're creating new ways for consumers to support local agriculture while learning more about where their food comes from.

This conversation is a tribute to a way of life that has shaped our region for generations—and to the people working to ensure it continues for generations to come.