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Offering a naming right opportunity to donors can be a daunting process. From making the right offer to negotiating the terms of the naming, how might we think holistically and act strategically about it? On today’s episode, Vincent Duckworth, seasoned fundraiser and CEO and President of the ViTreo Group, reframes our fear and worry around donor naming rights and provides practical advice on how to manage this process, regardless of how big or small your organization is.
Myths that Vincent wants us to leave behind
Vincent’s tips on managing donor naming rights
My favourite quotes from this episode
Post your favourite quote on social to share with us!
“In the nonprofit sector, some organizations suffer from thinking that their brand is not as important as those in the for-profit sector. And that’s just not true. But we don’t realize this until we make an abrupt change like renaming a property or program without talking to the community. Be aware that naming things has an impact on community dynamics.”
“Sometimes, donors like naming right opportunities that are only seen by program recipients and staff. They do this not because of ego and not because of brands. It’s about making people know others care.”
Resources from this Episode
The Good Partnership
Find Vincent at ViTreo Group
BrainTrust Philanthropy Podcast
Liked this episode? Have an idea? Send us a text HERE :)
Support the show
4.6
2727 ratings
Offering a naming right opportunity to donors can be a daunting process. From making the right offer to negotiating the terms of the naming, how might we think holistically and act strategically about it? On today’s episode, Vincent Duckworth, seasoned fundraiser and CEO and President of the ViTreo Group, reframes our fear and worry around donor naming rights and provides practical advice on how to manage this process, regardless of how big or small your organization is.
Myths that Vincent wants us to leave behind
Vincent’s tips on managing donor naming rights
My favourite quotes from this episode
Post your favourite quote on social to share with us!
“In the nonprofit sector, some organizations suffer from thinking that their brand is not as important as those in the for-profit sector. And that’s just not true. But we don’t realize this until we make an abrupt change like renaming a property or program without talking to the community. Be aware that naming things has an impact on community dynamics.”
“Sometimes, donors like naming right opportunities that are only seen by program recipients and staff. They do this not because of ego and not because of brands. It’s about making people know others care.”
Resources from this Episode
The Good Partnership
Find Vincent at ViTreo Group
BrainTrust Philanthropy Podcast
Liked this episode? Have an idea? Send us a text HERE :)
Support the show
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