We asked our previous guest, Kia Weatherspoon (episode 35 - May 3, 2021), for an intro to someone she’d want to hear from – The first name on her list: Jessica Caldwell.

Jessica Caldwell is the founder of Folke Creative in Brooklyn NY, a boutique branding and design studio inspired by the stories of people, places, and things. She also runs the design blog: Design is Lit.

Today, Jessica will let us in on her "messy" process of design and also provides some wise advice on how to conjure creativity.

She starts her interview reflecting on a moment that eventually leads to a simple and beautiful statement from her:  

“Life is filled with little luxuries, little glimmers of hope and love… if you’ll only just look for them." 

Connect with Jessica on Instagram: @jesswonderland

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Imagine a Place gathers industry-leading voices that can inspire the design community through storytelling and broaden our creative horizons. The goal of Imagine a Place is to further elevate the belief that the places we make and the ways we design them matter in our lives.