Can your podcast stand out in a sea of sameness?

In this episode of The Hard Corps Marketing Show, I sat down with Ollie Whitfield, Partner at Slingshot Content, for a fun and wildly creative conversation about breaking the mold in podcasting. Ollie brings his signature energy and out-of-the-box thinking to the mic, sharing a mix of inventive podcast concepts, production tactics, and tech integrations that challenge the traditional interview format.

From chip-tasting ASMR podcasts to quiz show formats and fireside chats in the wild, Ollie explains how unconventional setups can capture listener attention—if you’re willing to prepare for the chaos. We also dive into AI-powered repurposing, engaging intros, and the one thing most podcasters forget to plan: how to end their show smoothly.

In this episode, we cover:

• Unique podcast formats that push the boundaries of traditional interviews
• How to use AI to turn written content into audio, and boost your SEO in the process
• Why engaging intros and quickfire segments help hook and retain listeners
• What makes a good outro, and how to avoid awkward episode endings

If you’re ready to get creative, challenge the norm, and make your podcast unforgettable, this episode is packed with inspiration and tactical advice to level up your content!

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Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ 

Connect with Ollie:

• LinkedIn: https://www.linkedin.com/in/olliewhitfield 
• Twitter: https://x.com/OllieWhitfield_  
• GTMDifferent: GTMDifferent.com  
• Slingshot Content: slingshotcontent.com  
• Splashmaker Media: https://splashmakermedia.com/ 

Ways to Tune In:

• Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/I-rz0iTimSo 

Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/