You've most likely got them on your phone before. Text messages appearing to be from legitimate companies like your bank, or maybe even Amazon. The messages seem urgent, like telling you someone made a fraudulent transaction from your checking account. Or, you've missed an important delivery and you're asked to click a link for more information. It's called "brand impersonation."

Today, we're talking to Rob Shavell. He's a online privacy expert from DeleteMe. He tells us brand impersonation scams have become more sophisticated. But there are some things you can do to recognize the scam and to keep from becoming a victim.