"How do I grow my email list?"

I've been asked this question for years. People hear from business experts that building an email list is the most important thing to do in marketing.

It's a myopic focus. If you talk more deeply with marketing experts, I think they'll agree.

None of us need an "email list". What we actually want is an audience who cares about what we offer.

It is essential for authentic marketing to switch our mindset from "building an email list" to growing an engaged audience. Without this mindset shift, even the resulting email list will be ineffective.

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