Don't Just Talk, Say Something!

In this episode of Don't Just Talk, Say Something, hosts Natasha Koifman and Taryn Fisher explore the power of public opinion and its growing impact on reputation. From social media and Reddit threads to news comments and online reviews, "real" voices are shaping narratives more than ever—often influencing how we perceive celebrity news, lawsuits, and scandals. Natasha and Taryn unpack where true influence lies, how these opinions can make or break a brand, and what this means for communications experts navigating today's complex media landscape.

In this episode of Don't Just Talk, Say Something, hosts Natasha Koifman and Taryn Fisher explore the world of branding—from celebrity ventures and global powerhouses to personal experiences with brands they've helped shape.

As seasoned communications professionals, they offer an insider perspective on what makes a brand resonate, the challenges of maintaining authenticity, and where some brands may be missing the mark. Whether you're a brand strategist, marketer, or simply brand-curious, this episode offers valuable insight (and a few strong opinions) on the power and pitfalls of branding today.

Listen now to hear their take on the campaigns that got it right—and those that could use a second draft.

Don't Just Talk, Say Something – Season 3 Premiere The wait is over—Don't Just Talk, Say Something is back with Season 3.

Nearly a decade after launching the podcast as an outlet for deeper, more meaningful conversations, host Natasha Koifman returns with a fresh energy and a new co-host: Taryn Fisher, Head of Communications at Estée Lauder Companies Canada. A longtime friend and collaborator, Taryn brings sharp insight, real talk, and over two decades of experience in PR, marketing, and entrepreneurship to the mic.

In this premiere episode, Natasha and Taryn reconnect and reflect on their shared journeys through the ever-evolving world of communications and culture. Together, they set the tone for a season filled with honest dialogue, expert perspective, and conversations that go beyond surface-level.

Tune in as they discuss everything from career pivots and brand storytelling to pop culture, relationships, and life lessons—and invite listeners into the kind of conversations that stay with you long after the episode ends.

New episodes drop every Monday on Spotify, Apple, and YouTube.

In the PR industry, we often work with other partners in parallel industries such as marketing, advertising and media buying. And while we at NKPR always play well in the sandbox, it helps when you're working with someone who values strategy and thoughtfulness as much as we do. On today's episode, Natasha is happy to welcome Kris Menon, Founder and President of Your Brand Integrated Marketing who works with brands including Audi, Warner Brothers, Tag and more. Kris and Natasha have worked collaboratively, both running their own agencies, for almost two decades and today on the podcast they talk why honesty and transparency is so important, how the path to success isn't a straight line and what you don't see behind the scenes working in PR. Natasha loves to hear from you! Follow and DM her @natashaNKPR and be sure to subscribe and leave a review and rating!

INK Entertainment is synonymous when it comes to Toronto's restaurant, nightlife and hospitality scene. It's President and Founder Charles Khabouth started the company 40 years ago and has built it up with dozens of restaurants including Amal, Byblos and Sofia, The stunning Bisha hotel and employing over 3000 staff! On this episode of the podcast Charles and Natasha discuss the importance of listening to your critics, constantly learning and focusing on your vision. Natasha loves to hear from you! Follow and DM her @natashaNKPR and be sure to subscribe and leave a review and rating!

Loyalty is one quality that Natasha highly values in the people she surrounds herself with and today's two guests have proven that's important to them as well over and over and over again. NKPR's Vice-Presidents Rebecca Risen and Lauren Cohen have been with the agency for over 13 years and 11 years respectively and on this episode of the podcast they chat about first impressions, the importance of mentorship, a few of our favourite celebrity moments and Natasha's biggest retail regret. Natasha loves to hear from you! Follow and DM her @natashaNKPR and be sure to subscribe and leave a review and rating!

Olympic and Paralympic Sports Agent Brant Feldman and Natasha met at a party during the Toronto International Film Festival 14 years ago and hit it off right from the start. Over that time although they've never lived in the same place, they've found many ways to collaborate and support each other. On today's episode Brant shares his advice on expanding your network, the art of making meaningful connections and the importance of gender equity in business. Natasha loves to hear from you! Follow and DM her @natashaNKPR and be sure to subscribe and leave a review and rating!

When NKPR launched 20 years ago, today's guest Nicole Manes was instrumental in its success. One of Natasha's first hires, Nicole was with the agency from the very early days - through three office moves, and through significant growth. On this episode, Natasha and Nicole chat about the early days of NKPR, the importance of intuition, and some takeaways from working in an agency environment. Natasha loves to hear from you! Follow and DM her @natashaNKPR and be sure to subscribe and leave a review and rating!

Matt Basile is a chef, author, entrepreneur and most importantly a down to earth and very kind person. The founder of street food brand Fidel Gastro, Matt took his background in advertising and paired it with his passion for food. The result? Food trucks, a restaurant, TV appearances, cookbooks, catering and more. Natasha and Matt share a love for food, building brands, and for following their passions.

Natasha loves to hear from you! Follow and DM her @natashaNKPR and be sure to subscribe and leave a review and rating!

Several years ago Ebuka reached out to Natasha with a very personal note asking Natasha to be her mentor. A self-taught baker, Ebuka is super creative, talented and kind and you'll love her just as much as Natasha does. On today's episode the pair talk about the importance of mentorship and how being thoughtful in your approach can lead to the results you want.

Natasha loves to hear from you! Follow and DM her @natashaNKPR and be sure to subscribe and leave a review and rating!