It’s not just you — everybody really is talking about river cruising right now.

With new and established cruise lines making their way into the market, river cruising might just be the hottest trend in travel in 2025. Colleen McDaniel, editor-in-chief of Cruise Critic, knows exactly why. Colleen joins joins this episode of the podcast to unpack the popularity of river cruising and help you understand how you can make it work for your group.

Colleen explains the core value propositions that make river cruises popular with travelers. She explains how river cruising differs from ocean cruises and land tours, breaks down the economics of cruise pricing and gives tips for booking the river cruise that’s right for you. Plus, we have news about rising tourism taxes in Hawaii; a Road Tip about sleeping well in hotel rooms; and a Hot Minute about taxation as a solution to climate issues.

Colleen had lots of insights about who is taking river cruises and why the segment seems to be growing faster than any other. Here’s one thing she had to say about the demographics of river cruising in 2025:

“I think the demographics are changing. It does tend to be an older crowd, in part because some of the cruises are longer, and younger people might not have the time to get away. But more and more, we are seeing younger cruises on board all the ships that are sailing in Europe. Part of that is that the pandemic changed how people thought about travel. Another reason is because the internet has gotten a lot better. For younger people where getting away from work is really tough, all the sudden working on a cruise ship is doable. And I think that makes a difference.”

Plus, she had insightful thoughts on:

Visit Cruise Critic online at cruisecritic.com.

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Email Colleen McDaniel at [email protected].

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1:53 — Travel News: Hawaii is increasing tourism tax because of climate change

3:14 — Road Tip: Eliminating annoying lights in hotel rooms

8:48 — The travel newsletter you can’t afford to miss

14:05 — Why river cruising is booming in popularity

15:17 — How much does river cruising actually cost?

18:54 — How river cruise demographics are changing

21:45 — Are river cruises better than land tours?

22:54 — Can river cruise demand keep up with supply?

24:58 — Can Europe’s rivers sustain the growing level of cruise traffic?

30:50 — River cruising in exotic destinations

34:01 — Should you consider a river cruise in the U.S.?

35:31 — Is river cruising feasible for groups?

48:19 — Hot Minute: Can tourism taxes really affect climate change?

See the full interview with Lorna, including content not in the regular episode, on our YouTube channel.

Thanks to our sponsor Collette, for making this episode possible. Learn more about group travel with Collette at GoCollette.com/groups.

Gather and Go with Brian Jewell is a tourism industry podcast that helps group travel leaders plan, promote and lead better trips. There are also tips and insights for destination marketers and others who support the tourism trade. Each episode reaches thousands of professional tour operators, travel agents and the volunteer group leaders they serve. The audience also includes destination museum leaders, church travel leaders and other tourism enthusiasts around the world. Each show includes an interview with a smart travel pro or an insightful person from outside tourism who’s expertise can help make travel businesses better. You’ll also hear travel news, road tips and more. New episodes are released about twice monthly.

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