Welcome to another engaging episode of our eCommerce Podcast, where we had the pleasure of hosting Staeven Frey, a renowned expert in branding and marketing. In this episode, we delve deep into the concept of being distinctive in business, not just different.

Here are the detailed show notes to guide you through our conversation:

1. Introduction:

• Welcoming Staeven Frey, a branding and marketing expert.

2. Overview of the episode's focus:

• Understanding the difference between being distinctive and merely different in business.

3. The Baseball Uniform Analogy:

• Staeven explains the importance of understanding industry norms and adding unique flair.
• The analogy of showing up to a baseball game in soccer gear to illustrate the difference between being distinctive and different.

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Key Insights:

1. Being Distinctive vs. Being Different:

• The necessity of fitting into your industry while standing out.
• How being merely different can be counterproductive.

2. Functionality & Uniqueness:

• The balance between unique design and practical functionality, illustrated through the example of a distinctive fox-shaped cup.

3. Consumer Behaviour:

• Insights into how people are not always rational and are easily distracted.
• The importance of creating branding that is both eye-catching and thought-provoking.

4. Branding as a Mnemonic Device:

• Discussion on how effective branding helps in creating lasting memories and repeat customers.

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For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.