Grassroots Marketing

Dope Heads NFTs with Bryan “Tow Down” Theriot and Mike Frost


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Grassroots Marketing speaks about Dope Heads NFTs with the founders, rapper turned advocate Bryan “Tow Down” Theriot and legendary graphic artist Mike Frost.

Dope Heads are generative art NFTs created by leaders in the Houston, TX Hip Hop scene.  A pioneer in the Houston scene and in the Cannabis revolution, Bryan “Tow Down” Theriot went from Federal Prison to becoming an outspoken proponent of legalization/decriminalization and an advocate for the families of other non-violent drug offenders.  Through Dope Heads, he is putting money where his mouth is…
 
Bryan “Tow Down'' Theriot had a thriving music career in 2000 and a major label record deal with Elektra Records. His debut video, “Country Rap Tune” featuring H.A.W.K. and Big Pokey was a hit.  Around the same time, he started a grow operation to provide ‘refreshments’ in his H-Town studio and it quickly turned a profit.

Since Cannabis legalization was some time away, he unfortunately served over 7 years.  During time served, he came up with an idea of how to  give back to his community to others incarcerated due to cannabis possession. In 2021 Bryan got together with legendary graphic artist Mike Frost and the duo founded Dope Heads.  Digital art trendsetter, Johnny Kash, joined the team to complete the vision.

The team will donate a substantial amount of the net earnings from Dope Heads NFTs to organizations designed to help non-violent drug offenders and their families.  


The first – the idea for The Dopey Foundation sprung from the Dopey Podcast.  The podcast’s mission has been to create a space for addicts that deals with addiction and recovery in a non judgmental way that helps to end the stigma of prison and drug addiction and develops community. Much of the community has had occasion in their lives to interact with the legal system.  A nonprofit organization under IRS Code section 501(c)(3), is currently being formed with a mission to support addicts and alcoholics in their struggles. 

Dope Heads’ partnership with Houston based non-profit, Legends and Legacies is unique and offers direct aid to his Houston community.   Legends and Legacies, supports children who have experienced parental addiction and incarceration. The money donated will be used to hire staff to do the training our organization provides – everything these kids miss out on. 

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