In this interview, Jeffrey Zeldman explains why you should use words and stories to frame an experience. He reveals his writing process and why good copy teases interest; and why making your content the focus, engages readers. Episode is brought to you by Designmodo.

In this interview, Derek Sivers explains the importance of building a business around your needs and the mistakes startup founders make. He outlines the importance of focus, living a distraction free life, and developing a technical understanding of the web.

In this interview, Justin Kan explains why breaking problems down is the key to building a successful startup. We also explore the importance of focus, being a coder, talking to your customers, and why worrying about competitors is unproductive.

In this interview, David Karp takes us behind the scenes of what it takes to build a successful startup. We talk the about the importance of mentorship before he reveals how Tumblr grew quickly by targeting the right community.

In this interview, Eric Migicovsky explains the best way to design and prototype hardware. We then explore the importance of having an SDK and building a community around your product. He also reveals effective ways of dealing with iterations and building something of value.

In this interview, Mike Del Ponte explains how to select the right manufacturers and successfully ship to customers. He walks us through on site visits with manufactures, and handling the logistics and supply side of manufacturing.

In this interview, Sarah Lacy explains the Silicon Valley culture and it's obsession with short-termism. She reveals what's needed to run a successful publication and the rise of other tech hubs.

In this interview, Chris Guillebeau identifies what customers really want, and why you should focus on being useful rather than innovative. We also look into self promotion and assessing different business ideas.

In this interview, Brian Solis explains why experiences are everything, and why businesses must create experiences that mean something. He emphasises the importance of listening and observing customer insights.

In this interview, Patrick Collison reveals what makes Silicon Valley special. He also outlines the art of dealing with large corporations, hacking in isolation, and the obstacles every startup will face.