Dorm Room Tycoon (DRT)

In this Interview, Dan Wieden explains the importance of cultural diversity in advertising, and how this ensures relevant communication. He also reveals how to attract the right talent and create a successful culture.

In this interview, David Drogra tells us why the first few years of your career are vital. He talks about leadership, the importance of real insights and what separates New York from London. He also argues that creatives have a responsibility to do good.

In this interview, Flo Heiss explains how creatives in advertising can rise to the top to become creative directors. He reveals what makes a good creative director and why the environment is so important.

In this Interview, Luke Sullivan explains why creatives should leverage cultural tensions. He outlines the difference between big ideas and long ideas, and why being naughty is a catalyst for generating original ideas.

In this interview, Alex Tew talks about his failures, what he has learnt and why you should never give up. He also reveals how to create something viral and how to go about launching your own startup.

In this interview, Rory Sutherland explains that in order for businesses to succeed today they need to adopt the latest research in decision making. He also talks about the of psychology of pricing, creating value and brand reputation.

In this interview, David Abbott shares what he learnt from David Ogilvy and Bill Bernbach. He explains what makes a good copywriter, he reveals his writing process and what he looks for in creatives.

In this interview, Brian Clark explains viable business models for bloggers, why being first and guest blogging is crucial. He also reveals his strategy if he had to start again, as a nobody.

In this interview, Austin Sarner explains how to market your app and why developers need to have a good eye for design. He also outlines the benefits of working alongside other great developers.

In this interview, Stefan Sagmeister explains how to launch your design career and run your own design company. He also outlines the benefits of taking sabbaticals and how to plan them.