January 20, 2025

Doubling Revenue with AI: Stay 22's Success Story

19 minutes

In this episode of the Scale Up Show, Ryan Staley interviews Frederic Aouad, Chief Commercial Officer at Stay22, about the company's remarkable growth from $15 million to $30 million in just one year. They discuss the key elements that contributed to this success, including the importance of a strong product, market expansion strategies, and the integration of AI to enhance team efficiency. Frederic shares insights on identifying adjacent intent in travel content and fostering a culture of innovation within the team. The conversation concludes with reflections on the positive impact of AI adoption and the future growth trajectory of Stay22.

Takeaways

🔹A strong product is essential for business success.

🔹The business model allows for scaling without renewal friction.

🔹Moving upmarket can lead to larger deal values.

🔹Identifying adjacent intent can uncover new opportunities.

🔹Fostering a culture of exploration is crucial for innovation.

🔹AI can significantly reduce time spent on tasks.

🔹Team upskilling is necessary for adapting to new technologies.

🔹Adoption of AI tools can lead to efficiency gains.

🔹Creativity and instincts play a role in go-to-market strategies.

🔹Continuous exploration and testing are key to growth.

Chapters

00:00 Introduction to Stage 22 and Growth Journey
02:39 Key Elements of Revenue Growth
05:28 Market Expansion and Upmarket Strategy
08:34 Identifying Adjacent Intent in Travel
11:16 Fostering a Culture of Innovation
13:39 Integrating AI into Go-to-Market Strategy
16:33 Results and Future Growth Opportunities

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