Three keys from this episode - Engagement and authenticity are crucial, Get out of that paralysis of doing nothing,

learn about the five E's of social media.

Key Points

Email is going through a renaissance right now

“You've got to have some broad touches to let folks that are less engaged know that you're still alive."

Don’t just try to wow people with your email content and offers. Build a relationship and have a normal conversation

Click to Tweet: Email Marketing Sales Tips and Tricks - See http://bit.ly/2y9lEeB

Doug:  Well, welcome back, I'm super excited today to have as my guest Karen Talavera and I met Karen through an organization called Only Influencers, which is the world's leading community for email marketing professionals and Karen certainly has lots of credentials to back up the claim of the marketing professionals. She has 20 years experience with data-driven business, she's an internationally recognized email and digital marketing expert. She is the founder and the principal of consultancy, Synchronicity Marketing, which offers email marketing strategy, performance optimization, program planning, education and training. Karen is both a digital marketer practitioner and an industry expert. She was key in the creation of an email strategy and performance programs for her clients such as NASCAR, Foremost Insurance, Bank of the West, AAA, National Instruments, Google Express, Chicago Convention, and Tourism Board.

Karen is also a member of the Direct Marketing Association, she helped to launch and design the DMA's only online email marketing training seminars and certification programs since its inception in 1999. She developed and has delivered custom in-house marketing training, workshops, and seminars for both business-to-business and business-to-consumer brands such as Disney, S&P, Medtronic, Pearson Education Applied Materials, ETS and Fidelity Investments. Karen is also a member of the Email Marketing Council and a member of the Direct Marketing Association in Florida. She served on the board of the Direct Marketing Association and is also, as I mentioned, a member of the Only Influencers community. She holds a BA in communications from the University of Michigan and in her spare time she enjoys pursuing one of her many passions including yoga, writing, international travel, outdoor adventures. Synchronicity is headquartered near Miami, Florida and you'll often find Karen if she's not soaking up in the sun, out on the surf. So, welcome today Karen.

Karen Talavera:  Thank you so much, Doug, great to be here.

Doug:  So is there anything that I missed or is there anything that you'd like to add to your introduction?

Karen Talavera:  I think you've done a great job, just one thing, I'm a member of the board of the Email Experience Council, it's called. I think I heard you say Email Marketing Council, but since we're talking email, I just kind of had to put a little spotlight on the EEC, as we call it for short because it really is the closest thing we have to a true organization for practicing email marketers or anyone in the industry, whether it's on the brand or the vendor side.

Doug: Excellent, well thank you for that. So, with regards to your business and the experience that you've got we've seen lots of people in the email space saying, "Hey, email is dead. Email's not going. Everything's going social media." I obviously tend to disagree with that and so I was hoping that you could share just a little bit of your insight on where you see the market currently today.

Karen Talavera: Yeah, well, I feel like the whole, "Email is dead," thing is so 2010, so we finally moved off of that and actually this year especially, email is going through a massive renaissance, which is awesome, but it was never even close to dying and in fact, part of that renaissance that I see it going through is a whole bunch of brands and companies that were really late adopters of the channel and have finally gotten onboard.

Three Keys From This Episode

Have Fun!

How to stand out amongst the noise, especially on Social Media

Integrate video into your marketing plan

 

Click to Tweet: Built by Social Media - International Speaker and Entrepreneur Dai Manuel See: http://bit.ly/2frsTn5

Complete Show Notes

Doug:    Welcome back, I am super excited today to have Dai Manuel as my guest on the podcast. I met Dai a year or so ago at a event he was speaking at, I was so impressed with his presence, his presentation and his life story.

Dai is an award-winning digital thought leader and he's an author. He's an executive performance coach and certified life mentor who empowers people to live a fun-ctional lifestyle, emphasis on the fun; Fit life through education, encouragement, and community.

Dai models his work based on the five F's; Fitness, family, finances, faith, and over-arching roof on fun, built on a rock solid foundation of health.

Dai is a super dad. I love following his travels on the internet as he's traveling with his wife and his family. He's a fitness nutrition and life coach. He's the founder and former COO of Fitness Town. A key note speaker, a professional blogger, spokesperson, brand ambassador for DaiManuel.com, fitness writer, podcaster, cross-fit athlete, BC Children's Hospital Ambassador, and he's the publisher of the "Whole Life Fitness Manifesto". He has appeared in numerous publications as a writer/author, had several TV interviews, speaks at local fitness events. You can find him in Forbes Huffington Post, Distance Magazine, and a whole long list of other places.

So, I don't want to take my entire time telling you how great Dai is, but I want him to tell you how great he is and what he's doing. So, over to you. Is there anything that I've missed in our introduction?

Dai:        It is such a mouth full, isn't it?  Well, thanks Doug, for one, for having me. I really appreciate the opportunity to reconnect with you after our last conversation just over a year ago. And, obviously, we've remained in contact through social, but it's nice just to have a conversation and connect with your audience, as well.

I think the biggest piece is, and the one that I like to highlight all the time when people ask me "Well, what do you do?" And I'm like "Well, what I do isn't so much important, but why I do it is." And it really comes down to family. You know, I'm a dad, first and foremost. That's who I am. That defines me. And I'm also a loving husband to my best friend, my wife of a long time now, Christie.

And, so, those are my big pillars, as you noted. Family is one of those, and we've just been honored to have the opportunity to travel the last couple of years together. We're continuing those travels into the next year or two. And traveling around North America and most recently overseas to spread our message. You know, we're really trying to help people create a lifestyle by design, you know, honestly. Just build something fantastic on the foundation of health. And I think it doesn't matter how long your bio is, it's hard to communicate that effectively. But at the end of the day, I just tell people connect with me online. Type my name into Google, you'll find me. Reach out, and I will respond. And, yeah, I'm here to help.

Doug:    Two million, I think, responses when I did a Google search to see how many times your name showed up. So, yeah, you're definitely easy to find.

Dai:        It's out there.

Doug:    I think one of the really cool things, watching you with your business, is that you emphasize the fun factor. And lots of times, depending on who you listen to, there's certain people that talk about grind, grind, grind. You have to grind. Put in your time. And I agree that you need to work hard,

What are the keys to becoming a best selling author and creating sales for you business? Job one of the top publishers in the industry, Rob Kosberg as he discusses what he's done to help dozens of authors reach the top of their industries by becoming best selling authors using Rob's Publish, Promote and Prosper formula.

Three Keys from this Episode: How to save money building your email list, Un-verified data can cause your email service provider to suspend your account, Cleaning your company data and email lists will improve deliverability.

Meet Krista Barrack from Xverify

Krista is a senior account manager for a company named Xverify, they're part of VCN Media. They specialize in email deliverability. They do this by verifying your data. They help digital marketers improve communications with their customers through instant data verification. Their tools include email address verification in milliseconds that eliminate hard bounces, reduce SPAM complaints, prevent typos and minimize fraud. Now, Krista has had a passion for technology for most of her life and she started even at the age of 13 teaching herself HTML so she could build websites because she thought that was a fun pastime. She's worked in the data verification technology business with Xverify from the ground up and enjoys the challenges and the many changes in the industry as they come along.

Three Keys to Automation and driving leads and sales through email: Email is still one of the most effective marketing tools, to be more effective with email, segment your data, Streamline your data - pull your data silos together.

Doug Morneau talks What’s to Come With Lead Generation, Email List Building, and Sales. Are you ready for a business breakthrough, or are you just going to settle for more of the same? I'd encourage you to join me and learn how to: grow your business, increase sales, build your email list, and learn this from marketing innovators, consultants, technology companies.

Imagine my delight when the Author of “Email Marketing Rules” and Research Director at Litmus published a survey about email list rental. I’ve responded to both the short version of have you done an email list rental? on the Litmus blog and also on their LinkedIn page. I’ve copied and republished the detailed email list […]