Gavin Zuchlinski Tips:

Sell your consulting time automatically online with prepaid appointment

Let automation help coordinate your appointments in all time zones

For most people, their complete day runs around their schedule and appointments

Productivity Hack - Automate, Delegate Integrate

Doug: Welcome back, listeners. Welcome back to another episode of Real Marketing Real Fast. In the studio today, I've got a guest joining me from Acuity. His name is Gavin Zuchlinski. He is the founder of Acuity Scheduling. It's the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves. Gavin is a self-professed tech geek and an espresso maniac. That's a word he doesn't use lightly. He wholeheartedly believes that businesses should be fun. Acuity Scheduling supports over 50 thousand businesses of all sizes, from people working for themselves to major corporations with thousands of employees. Through customer support, it is unmatched in the industry and his focus is on easy and pain-free scheduling with one on one support, as they have helped their clients grow their businesses and thrive. So welcome to Real Marketing Real Fast.

Gavin: Thank you for having me on here.

Doug: Hey, I'm really happy to connect. I mean I love whenever we can talk to someone who's helping entrepreneurs and small businesses be more productive. Is there anything in your bio that you'd like to add or did I miss anything out?

Gavin: No, that's pretty great. Yeah, so, Acuity Scheduling is my baby and is my bootstrap company, so we've been around for almost 10 years now and have done a lot along the way with changes in marketing and everything else. Yeah, it's kind of fun. It started with my mom; she's a massage therapist and had seen her going back and forth with clients. Just this rigmarole of people trying to reschedule and going into stories of like "Aunt Tillie's kidney stones" and everything, so I knew there had to be a better way. That's where Acuity Scheduling was born. So now it's grown from her to now, just tens of thousands of businesses all around the world, of all shapes and sizes, from marketers to small businesses, brick and mortar to virtual, and it's been a blast.

Doug: So what do you think the biggest leverage point is a business owner or somebody that's running a marketing department, or even an entrepreneur to take and use a product like yours?

Gavin: Yeah, it's been interesting to see the change, too. Where it used to be like a value-add and now we're seeing it slowly shift into just being something that everybody is starting to have, and is really a necessary part of your business because you go from the standard way of people trying to book appointments and try to find a time to meet is like say, "Hey, are you free this Thursday and blah, blah, blah." You send a couple emails back and forth to eventually winnow down on a time and all of this takes up time, it's less convenient for the person. And where Acuity steps in, is now you can be sleeping in your bed and have somebody in Hawaii book a time with you when it might be 2:00 AM your time and it just pops up on your calendar, automatically synchronizes everything so you never get overbooked. It can translate time zones and everything, so you don't have any of that awkward back and forth, where you forgot the West Coast was three hours away from you in the East Coast type of thing, which I used to do way too frequently. So simplifying all of that so that you can have things and get booked immediately while you sleep.

Doug: Well, and I think one of the things that I really liked looking at Acuity was the fact that you also have the ability to take payments. It's not just about me scheduling, maybe with a staff member or a prospective client. If I'm selling my time, whether I'm massage,

Chocolate Johnny's Tips

How to convert social media into business success and sales.

Push the 'start broadcast' button. You have a story, and we need to hear it.

Embrace the people who are following you whether you're ten or 10,000

The year of C's: community, collaboration, connecting, communication

If you can get $50, I can get $5,000 one day

Celebrate other people's success,  it will come back to you ten times.

It's a big deal to get your first sale, and figure out how you got that, and then how to amplify that, and to grow it.

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SHARE THIS EPISODE: –

SOCIAL MEDIA MARKETING CREATES CHOCOLATE SUCCESS

[just click to tweet] 

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Doug: Okay. Welcome back, listeners. I am more excited today, I think more than I've been in a long time. We've got a really, super-cool guest, someone who has executed well in social media. I've got Chocolate Johnny. Now, he is a third-generation chocolatier, and a businessman hailing from Sydney, and he was a very early adopter in the online world. He is constantly keeping up with the latest trends and developments in social media, and knows how to convert social media into business success and sales.

During the past eight years, he's used social media to take the Chocolate Johnny brand global. His boutique shop in Sydney is now a big, international social media dominator. Johnny's a big fan of live video, where he can be found talking about chocolate on social media, and you have to tune in and follow him on Periscope, Facebook Live, and Snapchat.

Using social media as a networking tool has been very powerful. Johnny loves to do interviews with his followers and then profiles them on his social media channels. He's realized that he's making a huge impact on the lives of his followers and businesses when one influencer told him that their followers had advised her to go see him and eat his chocolate when they came to Australia.

Chocolate Johnny started out on Facebook and in Instagram, but his real success came with Snapchat and Periscope. He now has thousands of followers and interacts from 5,000 ... Or 55 countries. 5,000 ... 55 countries on Snapchat and Periscope accounts. So, I would like to welcome Chocolate Johnny to the Real Marketing podcast today.

Johnny: G'day, Doug. How are you mate? Thank you so much for getting me on here, and g'day to everyone listening down there, or up there, cause I'm Down Under.

Doug: Well, so excited. I mean, I'm looking at your website, and you're obviously a successful chocolatier, and run a retail store. And on the front page, you've got a really unusual picture, and that's a picture of you in front of a poster from Social Media World. So, why don't you just start out and tell us a little bit about your story? You've done some amazing things with social media, and the most amazing thing is you've figured out how to use that as a tool to communicate your brand and increase your followers and generate sales.

Johnny: Yeah, no. You know what? Let me do it when I do my live-streaming. Everyone knows I've got that trademark now of ... So, I start off like this.

G'day, g'day everyone. This is Chocolate Johnny, and we are live (even though we're on a podcast with Dave ... With Doug. Sorry) G'day, g'day everyone. This is Chocolate Johnny. We are live at Perfection Chocolates and Sweets. I'm a third-generation chocolatier. That's right. We started back in 1939. I look bloody good for 77 years, mate. It's all the chocolate that I'm eating.  I am the CEO. That's correct, the Chocolate-Eating Officer, and I've gotta tell you, we love making chocolates and sweets for everyone. And through the power of social media, my business has become a global brand, and with social media,

Dave Watson's Tips...

When you're doing email marketing, you can follow the same rules as the big companies do.

99% of people still check their email every day. Email is still the core of it all.

The key thing here is staying in touch with people.

You can increase your open rate by 20% to a 30% just by doing a resend a couple of days later to do not opens.

You want to write engaging emails that people respond to.

Call your bounce backs to improve sales

When you're out there networking and doing it, have a follow-up program.

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SHARE THIS EPISODE: –

HOW TO GET YOUR EMAIL MARKETING STARTED

[just click to tweet]

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Doug: Welcome back, listeners. Today, I've got a special guest in the studio. I've got Dave Watson. Dave has been in sales and marketing for over 25 years. He brings experience from the corporate world helping small businesses with their online marketing solutions. He has worked with his clients to help them grow their business through email marketing and integrating social media, blogs, website, and SEO to maximize their online marketing efforts. Along with being a leading partner, a service provider with Constant Contact since 2006, Dave has worked with many of the major email marketing services over the past 12 years. Dave, welcome to the Real Marketing Podcast.

Dave: Thanks, Doug. Glad to be on with you.

Doug: Super excited to talk about email. I love email, email marketing, and my listeners probably know that by just looking at how many of our podcasts are about email. You and I were chatting a little bit offline and looking at all the channels that are out there today, all the social channels and video, I guess one of the questions that you had mentioned was why are we still using email today?

Dave: Yeah, I get that question asked a lot, Doug, and I do a number of local presentations here in Vancouver, a lot of webinars, and we always like to start off with that "why email" because there are so many options today. People you referred to before say, "Isn't email dead?" I think at one point when all the social media tools were coming in, there were other options for people and people were getting tired of emails and the social media tools, it took them away to somewhere else, but in a way, it's come full circle.

When I do get a group together, I like to ask them, especially if it's a morning session, I always like to start off by asking them where have you been today? How many people have been on Facebook and if we got a group of say 20, 30 people in the crowd, about half at least will put up their hand, sometimes even more. You ask the same question about Instagram and LinkedIn, the numbers are a little bit less, and Twitter and a few other ones that are kicking around, and you ask people where they've been, but then you ask them how many people check their email?

Doug: Good question.

Dave: There's always one guy that hasn't, but pretty well 99% of people checked their email that day. It's not surprising. I figure email has turned into a social tool. It used to be email and social, but email is really a social tool. You're going into someone's personal space. The same way that you're entering their social sites, you're going to their email inbox. The strange thing about it is for someone to open up a social account, what do they need to have?

Doug:  Yeah, got have an email account.

Dave: Got to have an email, yeah. What's your username is usually your email to start off? Email is still the core of it all. One study said that if you add it up, everybody in all the social sites, it would pretty well add up to all the emails in the world. Facebook might have 60% of them,

Alex Charfen Tips

Discover if you are the entrepreneur personality type or the EPT

In order to start a company and grow a business, behavioral change is absolute

Entrepreneurs: don't buy anything. Stop buying stuff.

Entrepreneurs are the hunters in our trib

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SHARE THIS EPISODE: – ARE YOU THE ENTREPRENEUR PERSONALITY TYPE? [just click to tweet]

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Doug:    Well welcome back listeners. Welcome to another episode of Real Marketing, Real Fast. Today I've got a guest with me who I think you're really going to enjoy. He's got a totally different approach and a take on marketing. I'd like to introduce Alex Charfen. He is the co-founder and CEO of CHARFEN. He is a trainer and educator, and he runs membership organizations for entrepreneurs in small businesses. Alex has dedicated his life to answering the question, "How do we make our business grow?" Which evolved into a larger calling to understanding how do you help people grow? This transition led him to uncover previously mislabeled and misunderstood population among us, called the entrepreneur personality type, or the EPT.

The past two decades Alex has created and curated proven business philosophies, models and strategies geared toward and specifically for entrepreneurs. As an expert in business growth having personally consulted for billionaires, Fortune 500 and Global 100 companies, Alex is invited to share his strategies with business owners around the world. He is regularly called up on by major media outlets including MSNBC, CNBC, Fox News, the Wall Street Journal, USA Today, The Huffington Post, to provide his unique views and insights. Alex and his family live in Austin, Texas. I'd like to welcome Alex to the show.

Alex Charfen:    Thanks for having me man, I'm really excited to be here Doug.

Doug:    Yeah, I really got excited when I started looking at a little bit more of your background, and we had a little discussion offline. So why don't we start with my nagging question after reading your bio and background, and what is EPT.

Alex Charfen:    It's the entrepreneurial personality type. It's my research, Doug. You know, I guess the easiest way to explain it is to explain a little bit about myself, is that okay?

Doug:    Yeah sure, feel free.

Alex Charfen:    So Doug, I was always a fundamentally different kid. I'm 45 years old, but I remember my childhood really well. And I was one of those kids who, like it wasn't so much that I didn't fit in, it was that I didn't even belong in the system. I was so separated from everyone else that I used to feel like I was like some alien, or like I was put here accidentally. And I struggled like crazy. I had a hard time in school. I went from remedial education, where you get extra help, to gifted and talented, back to normal classes, back to gifted and talented, and then I finished in normal classes. Which just leaves you confused. When I was in second grade I heard teachers say I was functionally retarded, and when I was in third grade I heard like genius level IQ.

So I just stopped listening. And yeah, it was brutal. And you know I'm dyslexic, dysmorphic, dysgraphic, I have a hard time with calendars and with a lot of systems. And so I was always like struggling as a kid. And so when I was younger I didn't know where to access success. So I started reading self-help books when I was about eight or nine years old. And I know that's super young. So I mean I started out awkward, then you go read like Wayne Dyer and [inaudible 00:03:07] and Tony Robbins-like then you're crazy awkward. My teachers are telling me about math and I'm trying to talk to them about the power of intention and where I think the goals are. Didn't work out very well.

Paul Sloane Tips...

Use innovation & lateral thinking to Crush Your Competitors

To be an effective marketer use both left brain and right brain tactics

The purpose of your prototype is not fast payback, but fast feedback

To be innovative Don't try just one big idea, don't bet the company on one huge experiment. Try lots of little things if you can.

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SHARE THIS EPISODE: - Innovation & Lateral Thinking – [just click to tweet]

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Doug:    Well, welcome back listeners, to another episode of Real Marketing Real Fast. Today in the studio I've got joining me Paul Sloane, he is the author of 30 books. A few of his books are Think Like an Innovator: A Guide to Open Innovation and Crowdsourcing, How to Be a Brilliant Thinker, The Innovative Leader, and A Leader's Guide to Lateral Thinking. In addition, Paul has about 43,000 followers on Twitter, and he's been described by Klout as one of the leading experts on social media with regards to innovation. Paul has spoken on lateral thinking, creativity, and innovation to over 100 corporate clients in Europe, the US, South Africa, the Middle East, and Asia. His talks combine humor, stories, tips, and examples, and challenge to provoke, amaze, and entertain his audiences. He is recognized as one of the leading professional speakers on lateral thinking and the leadership of innovation in the UK.

Paul studied engineering at Cambridge University, he worked for IBM in manufacturing, sales, and marketing, and he's been the marketing director and then marketing director of database at Ashton-Tate. He went on to become the vice president of operations and CEO of several software companies. Paul now focuses his time to help organizations improve innovation. Welcome to Real Marketing Real Fast.

Paul Sloane:       Thank you, Doug.

Doug:    I've had a chance to do a little bit of background research, and I'm always looking for excellent guests, and I came across your profile and I spent a lot of time looking online at the various things you've done and the books that you've written on innovation and lateral thinking, and really loved your podcast. I was hoping you would share with us today with our listeners just a couple stories and a little bit of background on what you do and the advice and the direction that you take your clients on.

Paul Sloane:       Yes, well I believe that marketing professionals, well all professionals really are in marketing and creative services these days, I sometimes start my talks by saying, "Who's in the creative services sector?", and a handful of hands go up, and I say, "No, you're all in creative services nowadays, because the opportunities for you to be creative are unbounded, and in fact if you're not creative, you're missing a trick because the opportunities are really significant, and the smaller guys will run rings around you if you just use conventional methods." The key to being different is to use some lateral thinking, to approach problems from a different direction, that's what lateral means, and I help people do that.

Doug:    Could you give us an example of how you helped somebody do that, to approach a problem from a different point of view?

Paul Sloane:       Well, what I do is I run workshops and I get groups of people from diverse backgrounds to look at serious issues, like how can we surprise and delight customers, how can we double our average order value, how can we break into new markets, and they come up with all sorts of creative ideas using lateral thinking techniques, random stimuli, displacement techniques where you deliberately move people out of their comfort zone and think about things in new ways. The results of that, pharmaceutical companies have found new ways to launch products and ne...

Jeanne Jennings Tips...

Scientific Email Testing Improves ROI

Make your email look like it's related to your landing page

Take the time to split test your email. The ROI can be huge!

If you've got automated programs, make sure you're checking them at least once every three months if not every month to make sure they're working as intended

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SHARE THIS EPISODE: – just click to tweet

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Doug: Well, welcome back, listeners. Today I've got a special guest joining me in the studio. Her name is Jeanne Jennings. She is a recognized expert in the field of email marketing with more than 20 years experience in online marketing and the product development realm. She is the founder and chief strategist of Email Optimization Shop, a consulting agency that helps medium-to-enterprise-size organizations make their email marketing more effective and more profitable. Three things that set Email Optimization Shop apart is her and her team develops strategies but they also stay on with their clients to help them with the tactics and the implementation.

They take a direct response approach with a focus on metrics like ROI. They utilize scientific methods and A/B split testing to ensure that they're consistently boosting the bottom line performance for their clients. In addition to consulting, Jean is a prolific writer, sought-after speaker on various email marketing topics. You can catch her and her presentations at eTail West, Email Evolution Conference, and the Email Innovation Summit, among other places in the first half of 2018.

She is also an adjunct professor at Georgetown University School of Continuing Education, teaching digital marketing to students earning their master's degree in integrated marketing communications. She is also on the board of the Email Experience Councils membership advisory board, and as we are speaking before she came on the show, she's also a huge hockey fan. And in her spare time, you can find her cheering on the beloved Washington Capitals. So welcome to the podcast.

Jeanne Jennings: Hey. Thank you, Doug. It's a pleasure to be here.

Doug: So is there anything that you wanted to add aside from your love for hockey, which we talked about, that I might have missed in your introduction or bio?

Jeanne Jennings: Oh, gosh, no. I think just that it's hard. I love the Capitals, but I love email too. There's so much to love about email. So I'm excited to talk to you about it, and I think that in general most organizations are probably not leveraging email as much as they could, and so I'm hoping to help get the word out about that. Hopefully, some of your listeners will hear us speak today and then go back into their office and say, "You know what? We're going to do more with email."

Doug: No. Fair enough. A huge fan email. Love email marketing. It's made millions of dollars for us and for our clients. Do you want to share with us maybe a breakthrough, or a major success, or something you've had with a specific marketing tactic, or maybe it's a specific client that you're working with?

Jeanne Jennings: Sure. So we had some sun last month. I'm working with a client who is a major publisher, a major newspaper. The goal here is to drive, of all things, new print subscriptions, which is an unusual thing to be doing with email, but we're using one of your favorite things, which is the third-party rental list, a very legitimate one, and what we did is we did some playing around with the creative. So we've done a number of tests for them, but the latest one was kind of exciting because we actually increased revenue generated by 97%. So we brought in almost twice as much revenue.

And all we did is we actually looked at the email they were sending,

Episode tips

To make a seven-figure income you will need to offer big-ticket programs that are high margin and scalable.

For every big ticket program, you need a finish line and a prize.

There are only really four things that people are buying in this world. They want to make money, they want to save money, they want to stay out of jail, or they want to have a better life.

It's your job to get your client to actually use the product or service you've sold them

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Doug Morneau: Welcome back, listeners. Welcome to another episode of Real Marketing Real Fast. Today I've got, joining me in the studio, Tom Matzen. Tom works with entrepreneurs. They hire him, and he is an authority on building seven figure businesses for them fast, because most entrepreneurs, as you all know, are busy wearing many hats. We're overwhelmed, we're trying to get things done fast, and lots of times, we're doing stuff that we don't love, and quite frankly, that we're poor at.

He helps them by doing a complete run for you service that creates high ticket programs that find ideal clients and convert them to sales. Bottom line, the authority does what they're great at. Tom and his business partner, Frank, and his team do the rest and guarantee them a million dollars of income in two years.

Tom has started some 82 business of his own and has made more mistakes in his own businesses than most people make in a lifetime. He has lost millions of dollars several times over, but more importantly, his personal coaching clients have generated more than $100 million in sales in dozens of different industries.

As an international best selling author and seminar presenter, he has been able to share his message of business success and failure to more than 100,000 people on four continents. Today, Tom and I are going to discuss three steps to building a seven-figure authority business, so welcome to the podcast.

Tom Matzen: Hey, Doug. So excited to be here, and what I love about that is the actual bio says, "Made and lost millions," but I like it when you just say lost because it really drives the point home that we learn our best lessons from our mistakes, don't we, Doug?

Doug Morneau: Ah, fair enough. Sorry about that. I've been deep in Tim Ferriss' book that I got, Tribe of Mentors, and looking through his questions of people talking about their successes and failures, and I missed that one.

Tom Matzen: Well, I know, but that's the thing. You and I go way back, and you know this, and I'm sure most of your listeners know this; your best lessons come from mistakes if you're prepared to learn them.

Doug Morneau: Yeah, fair enough. That's right, not make them again.

Tom Matzen: Sometimes if you're not paying attention, you got to learn it a few times, but that's great. I'm so glad to be here.

Doug Morneau: Well, I think of repeating a class in school. I failed the first time, I didn't pay attention, so I have to do it again.

Tom Matzen: There you go. Exactly.

Doug Morneau: With your business model, that's a pretty bold statement, so do you want to share a little bit about what you do, and how this works?

Tom Matzen: Yeah. It happened in a very interesting way. I'm part of an international mastermind. There's about 160 of us in this mastermind, and about 30 or 40 of the names most of your listeners would know, and most of the rest of the names, unless they were in the certain field, they never would've heard of this person. It's a fascinating group, and they're all world class in their little area. They're niche.

One of them is the guy Frank Bria.

Teri Holland - Tips

In NLP there is no failure, there is only feedback

Letting go of limiting beliefs

Overcoming avoidance and procrastination

Fear prevents action and lack of action equals poor performance

 

Doug Morneau: Welcome back listeners, we've got another show ready to go for you here, and I've got a friend of mine joining me in the studio. I would like to introduce you to Teri Holland. She helps entrepreneurs to let go of their limiting decisions and beliefs that hold them back and helps them to create a compelling future that they want. Teri has studied peak performance and life enhancement for the past decade. She has over 15 years experience as an entrepreneur and has the number one self-help podcast on iTunes, The Empowered Life. Teri has trained with master trainer, Dr. Tad James, and is a certified trainer and master practitioner of NLP, hypnotherapy, and timeline therapy, as well as NLP coaching. Welcome to real marketing real fast.

Teri Holland: Thank you. Thanks for having me.

Doug Morneau: Is there anything that you would like to add to your introduction, any changes, or updates on your business and what direction you're going these days?

Teri Holland: No, I think that pretty much sums it all up.

Doug Morneau: The question I often ask people is are you ready for a business breakthrough, or are you just willing to settle for the same? And you and had a quick chat before we fired up the recorder here to get going, can you share a major breakthrough or a success that you had with a client, or maybe it's your own company with our listeners?

Teri Holland: Yeah, for sure. I work mainly with entrepreneurs, so often when they come to me they're feeling stuck, they're trapped, they don't know what to do next. I had one in particular who came to my NLP practitioner training, not to be a practitioner, but to break through some challenges he was having in his own business. What was really holding him back was fear, because of past failures. He was sort of a typical entrepreneur who had had some major success, and then lost everything, and then had another success, lost it all. This time he was afraid of building up his business again for the risk that he might lose everything again, and what would happen if, and could he go through that again?

We let go of fear and some limiting beliefs that he had. We changed his strategies around business and doing what he did in the past. The biggest thing for him was letting go of procrastination because he was so afraid of not doing things perfectly and so afraid of failing that he just wouldn't take any action. When he let go of all of that his business transformed, and now he's having, that was five months ago now, and his business has tripled in that time. He has seen massive success from that.

Doug Morneau: That's a really quick turnaround. I see a couple of things often, one is procrastination, and the other is just I guess is procrastination, but a different sort. You realize you need to do something for your business, which is sell stuff, and people typically aren't comfortable selling, so they say, "Hey, I think I'll work on my website. Hey, I think I'll work on this," and they fill in their calendar with all this marketing stuff and none of it produces sales.

Teri Holland: Yeah, oh, absolutely. I see that a lot. It's a really common way to avoid things, and so many people say, "I don't want to sell. I don't want to be salesy, I hate sales." Really, it's looking at it differently, that until there is a transaction that happens, called a sale, then business can't happen. If you really want to help people you can't help them until there is some sort of transaction involved.

I encourage my clients to look at it as a sale is serving your client.

Luis Congdon - Tips

Being Authentic Online Will Attract Customers

People want to feel a connection to companies 

Build trust first, then the business will follow

Be clear about what you and your brand stand for

Bitcoin and Blockchain proof that the online world is getting stronger.

– – – – – – – – – –

BEING AUTHENTIC ONLINE WILL ATTRACT CUSTOMERS

SHARE THIS EPISODE – TWEET NOW

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Doug Morneau: Well, welcome back to another episode of Real Marketing Real Fast. I've got joining me in the studio today, a friend of mine. This individual, I met in Vancouver. He was traveling up from the Seattle area. We were attending a conference put on by a local entrepreneur called Sunny Lenarduzzi speaking about video marketing, and I had the chance to meet Luis and his Kamala. I'd like to welcome Luis Congdon. He works with entrepreneurs and Fortune 500 companies to help them scale their online sales. He does this with podcasting, web optimization strategies and e-mail automation. He is ranked as a top podcaster, which will make my interview a little bit more difficult. I'll be a bit nervous talking to the guru. In his podcast, he has attracted over 100,000 fans. He enjoys life traveling and consulting with his wife, so welcome to the show.

Luis Congdon: Hey, excited to be here. Let's bring it.

Doug Morneau: We met, as I mentioned, in Vancouver, and we immediately connected, and we're quite impressed with what you and your wife have built for business and an online business. Did you want to fill in the blanks? Is there anything that you want to share with us, maybe about your last three months traveling around the world, as you're still doing business?

Luis Congdon: Yes. You know, one of the things that's really shifted in our business is the understanding that we live in a highly global economy, so even when we travel, my partner and I, my wife and I, we love to travel. We love going to other countries and while we've been traveling the past few years, we didn't fully realize that while we were in other countries, we could do business there, that we could work with companies that needed consulting and optimizing online. Now, we've added that as a way to further enhance our travels and also just enhance our experience and our abilities to give and make an impact. Now, we can be in another country and also consult with companies and individuals and business owners while we're there.

Doug Morneau: That's so cool. I mean I followed your trip through Columbia, and that's a place that's on my to-go list. A lot of people have said a lot of things about Columbia, but it's sure changed and growing, and they're welcoming a lot of expats there. It's on the top list of places by International Living to move to. Do you want to share with our listeners a little bit of your marketing? I've followed you online for a while, and you're very aggressive. You take a different approach, so why don't you share with us one of your biggest successes or breakthrough that you've got marketing?

Luis Congdon: Yes. One of the biggest understandings that I'm really going through currently in our business is just really understanding what a global economy that we live in. I've always worked online as far as business goes and owning my own business with my wife. We've always understood that we work online, and we could work with anyone we want to, and we're working with people from all over the world, but I'm really starting to understand that what we know in the United States isn't something that everyone else knows outside of the United States. What we know as marketers isn't something that people in other companies really understand because companies such as Coca-Cola, Virgin, Under Armour, a lot of these companies became big in a world where ...

Simone Vincenzi - tips

Make More Sales Creating Small Events

Keep your marketing and approach to sales simple

Public speaking gives you credibility

When offering your own events, start small

The secret to conversions? Read below...

Make sure the people in your database are contacted regularly by real people

 

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Doug: Well, welcome back to Real Marketing Real Fast. Today, I've got a guest from a different part of the world. I'd like to welcome Simone Vinchelli? Vincenzi?

Simone Vincenzi: Vincenzi, yes. The second one is the real one.

Doug: Vincenzi? I asked you before, and I still screwed it up. Well, he's known as the purpose strategist. He is the Co-founder of GTeX and is a TEDx speaker. He is a lead facilitator at eXplode Your Coaching Business, and author of four life-changing books. Fed up with the dirt and the personal development industry that no one talks about, he believes in changing the industry through the creation and supporting a genuine community of coaches and speakers.

He helps them do this by creating seminars that convert while delivering incredible value to the audience. During the past four years, he has transformed from working in the catering industry to building a six-figure coaching practice and shares the tools with his clients, that allows them to prosper from zero to 100,000 pounds. Over the last 12 months, he has spoken in front of 3,000 individuals, which includes sharing the stage with Les Brown, Trent Shelton, and Doug Vermeeren.

He's organized over 170 events, including a Gary V speaking from the New York Hall Boxing Ring, and he currently speaks on more than 200 stages a year. Following his passion for making an impact on the younger generation, he also partners with the largest youth organizations in the UK, helping them to deliver more effective courses and training. Simone cannot live without three things: speaking, a basketball, and playing his didgeridoo. So, welcome to the show.

Simone Vincenzi: Thank you, Doug. It's been great, and thank you for the introduction. I appreciate it.

Doug: Well, is there anything that I missed in the introduction that you'd like to add?

Simone Vincenzi: Yeah, there is something that needs to be updated, which is I'm also a Forbes' contributor. I'm a contributor to Forbes and the Huffington Post. I managed to get into Forbes after a year. I [had 00:02:05] it on my radar literally last month, so that needs to be updated there.

Doug: Congratulations, that's a big feat. Good for you.

Simone Vincenzi: Thank you. I appreciate it. I appreciate it.

Doug: So, as somebody that I've followed on social media for a while and I've watched what you're doing and what you've done, do you want to share a major breakthrough or success that you've had, maybe with a specific client or specific marketing tactic?

Simone Vincenzi: Yeah, absolutely. So there are a few things that, as we discussed before, is all about simplicity. I like to make things simple. I think that a lot of people now are running after this complex funnel, these complex business strategies. Without realizing actually that the more complex something is, the more resources, more money, more time it takes.

Doug: Right.

Simone Vincenzi: In everything I do and all the clients that I work with, I go back to basics. It's like what's the easiest way that we can monetize this product while delivering an incredible value to our clients? This is the basic principle. I think that in one of the strategies to use, to understand the principle is going back to basics because when you start a business,