Loa Fridfinnson - tips

Every single company has something special about them and has a story to tell.

You only have one chance truly to make a good first impression, so first, all the branded material has to look and sound really good.

Social media is a great way to get traditional media coverage

Augmented and virtual reality is poised for explosive growth. How can you get onboard?

Assess what your goals are, what you want to achieve, and then do something. Just get started!

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Doug: Well, welcome to the show. Did I miss anything or leave anything out in your bio?

Loa:  No, I think you just about covered it.

Doug: Well, there we go. So, let's talk about marketing. You're a marketing consultant. I'm a marketing consultant. We help people grow their businesses and earn more money through our various tactics. Do you wanna share some of the tactics or breakthroughs that you've had with your clients.

Loa: Okay, sure. Well, in my last 17-year career of working as an integrated marketer, which means I basically cover ... I'm dangerous enough in all areas of marketing to be able to help my clients understand all the ways that they need to reach out in order to attract their target customer.

So, one of the ways that I'm really a fan of is, it really helps a company to raise its public profile to get in front of its target market very quickly, and also to form that third-party credibility that is aligned with trusted brands, and that's through public relations. And of course, an offset to that is social media because any time that you have people reading about you in the news, or hearing really good things about you online, that's going to really give your business reputation a lift. And it's going to, as I said, help you get in front of the people that matter most and make you look really good.

Doug:    Well, that's good. Whatever I can do to look better, I'm sure will help the business. So, how do you specifically do that for the clients you work with? Is there a secret sauce, or a formula that you have to help them accomplish this.

Loa: Yeah, thanks, Doug. That's a really good question, because one of the biggest myths that a lot of companies have, especially small business, is that they think their story is not exciting enough for the media to want to cover them. And as it is true that there's a lot of companies that are trying to get media attention all at the same time, and the media is inundated with a lot of different story ideas, but if you know what you're doing in terms of you have a unique angle to your story, so ...

And every single company has something special about them. Doesn't matter if you're making screwdrivers to being a mammoth company, like Apple. There's always going to be something that you can ... A story you can tell, whether it's your people, your processes and systems, a feel-good story, a rags-to-riches story, and entrepreneurial story ... So, there's a lot of ways that you can really dig into the nuts and bolts of your business, and the people that are your staff and their expertise, and the experiences as well as your own, as the business owner, and there's going to be some really juicy stuff that you'll be able to put together. And as long as you're going to the right reporter or editor to cover your industry, then you have a really ... And the story's angled in a way that they're going to most appreciate. If you make their job easy, then you have a higher likelihood of getting coverage.

Doug: Sharon, I guess, like you said, most business-owners, or entrepreneurs, or solo-preneurs, regardless of the size of the business often thinks, "Well, hey. Everybody knows this." But then,

Doug Morneau - tips

Start out with review and the past year. How did 2017 go?

You should write your goals in stone, and then write your plans in sand.

You have to give up some good things to receive some great things.

What if all the barriers are imaginary?

Well, welcome back to another episode of Real Marketing, Real Fast. Today we're gonna take a slightly different approach. I've got a couple topics I wanna cover. So, I wanna start with a BIG "Thank You" to all you listeners and subscribers of my podcast.

Just a recap, I launched this podcast on September 19th, 2017, so just a couple months ago, and it went live on the 20th.

So far, we've produced and released 25 episodes.

We release an episode every Tuesday and every Thursday.

There have been 5,864 downloads in 53 countries.

So, I just want to say thank you for listening and thank you for your feedback. Also, I want to say thank you to the many guests that have joined me in this studio and that have been part of the show.

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I'd like to ask you for a favor.  - If you'd use the contact form on the Doug Morneau website, and tell me what type of guest you'd like to see coming up on an upcoming podcast, or maybe a different type of marketing or topic that we haven't covered yet. So, if you'll share a suggestion of one thing that you believe I can do better to serve you here on the podcast, and then also share one item that you really like. So again, I'd like to say thank you for listening so far, and I'm excited to be going into the conclusion of this year, and getting ready, and planning for next year.

So, with that, that brings me to my next topic, and that is goal-setting for 2018. So, I'm hoping to spend some time with you here on this episode and just share with you a little bit ... Goal-setting, and get you thinking in that direction, and give you some tips, and maybe walk you through some of the stuff that I do that I find helpful and has been helpful in my business as an entrepreneur for the last 26 years.

So, it hasn't always been that way, but it has for the last probably 15 years or so, where I have an annual event. And my annual goal-setting event isn't the only time that I set goals during the year, but it's the time of year that I find I can slow down a little bit. So, between Christmas and New Years', we normally have a week or so off, and so I will take that time, and I will spend a little bit of time every day just thinking and reflecting on what I would like to see happen in this up-and-coming year.

So, it always starts with review and reflection. I look at this as a great time to sit down and look at ... How was 2017? What went well? What didn't go well? What was helpful? Who was a distraction? What tasks held me back that took more time than they should? Which tasks were repeated, and should be delegated to staff, or maybe even eliminated altogether? What habits was I following that prevented me from working at optimal levels of performance?

So, again, I just look back as a self-reflection. It's not a discussion with anybody else. And I would just suggest that you may find this helpful just to look at your last year, and think of ... What does a workday look like for you? What does the week look like for you? What are the things that cause you frustration? What are the things that you're spending time on, and you know deep down inside that they're not moving you're business forward? So, maybe that's really a way of procrastinating from working on your goals, or for me, working on my goals, by doing other stuff that's really not related to our business.

You know that I'm a marketing guy,

Keith Keller - tips

Social Media Marketing: Twitter Grew by four million people in the last 90 days

Is 55 percent male

Great for getting exposure to your event

A global communications tool

Use Twitter DM to make connections on other Social Media platforms

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Doug: Welcome back to another episode of "Real Marketing. Real Fast". Today, I've got joining me, a special guest, from the other side of the world from us. From a beautiful place in Australia. We've got Keith Keller. Now, Keith is considered by many to be one of the world's leading authorities on Twitter marketing and is regularly invited as guests on podcasts such as ours, webinars, tele-summits across the globe. He shares his knowledge with audiences in the US, Canada, as well as Australia, and New Zealand. He has his own podcast series on iTunes, called "Crack the Twitter Code", and offers one-on-one coaching to clients around the world via Zoom. So welcome to "Real Marketing". How're you doing today?

Keith Keller: Hey, Doug. Don't you just love this? You're in Canada. You're a Canuck, I'm an Aussie in Melbourne, Australia and this is the world we live in, isn't it?

Doug: It is. And it's late enough for me that I can actually be drinking a glass of your fine Chardonnay but it's probably a bit early for you.

Keith Keller: Yeah, 10 AM in the morning and 3 PM for you, isn't it?

Doug: Yeah, it's noon ... there you go. We can have a glass of wine. So is there anything you want to add to the introduction about your background or what you do that you would like to share with our guests?

Keith Keller: I really want to let people know that I do have a free podcast. We'll talk about that at the end, though. I've just decided that I'm going to nail this Twitter thing. There are a dozen sites to get your head around. I can't keep up. I've just decided I'm just going to go really deep into Twitter and nail it and try all the new tricks and tips that we can share today.

Doug: Well it's interesting if you read the chatter and you talk to various people in our space, in the marketing space, that people talk about Twitter ... Do people still use Twitter? So why don't we start off with talking about "Do people still use Twitter"?

Keith Keller: Well it's a very interesting point. In the last quarter, Twitter actually grew by four million people in the last ninety days. [inaudible 00:01:55] it's completely reinventing itself again. And, the truth is that there are a hundred million people around the world that use Twitter every day. That's one with eight zeros. It's a big number. It's a big chunky number, isn't it?

Doug: Yeah, you could probably find a few customers in there. It might not be everybody in the world, but a hundred million's a good place to start.

Keith Keller: Yeah, so ... I always start with the idea that all of these sites are hard, or somewhat hard to get used to initially. So you've got to have a reason for one to play there. To sneak that "okay, if I invest an hour a day for a few days, I want to see a result." So, the hundred million people on Twitter [inaudible 00:02:43] ... with the stats for a while because I've been doing a little research on this. Because people often ask me one, "Is Twitter dead?" and "Why not just use everything else?" Facebook and random interest linkage. Because everyone's different.

Twitter is 55 percent male. Now that in itself is interesting because it means that it's totally different to Facebook, Instagram, and Pinterest, which is predominantly female. Instagram's a little bit more balanced, but Pinterest is very skewed towards females, and Facebook is too. So, if you've got a market, or site,

Christopher Hanks - takeaways

An email list is a very effective fundraising tool

Sending emails every day keeps your IPs warm

A big part of our strategy is the second screen.

If I have a 10,000 person email list, and 1,000 people are opening my emails, I have a 1,000 person email list

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Doug: Well, welcome back listeners. Today I've got a real special guest. I've got Christopher Hanks and Christopher is joining us from Washington. He is a senior digital strategist at National Media. He has more than eight years experience in the digital space and extensive experience in email digital advertising social media outreach for political and advocacy campaigns. As a senior strategist, Christopher works directly with the clients to ensure that they have a workable strategy and that all the appropriate benchmarks are met and set throughout the implementation.

His responsibilities include the day to day operations of the data management, analysis, social media, strategy, monitoring, email strategy and deliverability, website design and development as well as monitoring the analytics and including all the reports and recommendations for his clients. During and after the political cycle, he's also responsible for finding and acquiring new business opportunities for the firm. He does this by drawing on his personal relationships, as well as target outreach.

He's directly responsible for formulating and implementing the overall online political strategy for multiple state-wide political campaigns in the 2014 cycle, including Rick Scott for governor in Florida, Corey Gardner for Senate in Colorado, and he was also responsible for many other clients in the state congress level.

During his time with the company, clients under his direct control raised about 5.7 million dollars, so I suggest you listen real close as you can learn from Christopher as many tactics, email, email marketing and automation. Welcome to the show.

Christopher: Doug, thanks so much for having me. I'm a big fan.

Doug: Thanks so much, and is there anything I missed, or anything else you'd like to share before we get going here?

Christopher: No, I've been in politics ... it's been a passion of mine since I was a kid. Like most Americans, I grew up watching The West Wing, loved it, went to law school, figured that wasn't the path for me, and moved out here to Washington, D.C. and since my first job in politics, I knew this is exactly what I wanted to do.

Doug: That's really cool. I mean, we need lots of good people in that space.

Christopher: Absolutely.

Doug: In terms of your background, your experience, we talked a little bit before I got you on the show here and you said you were a big fan of email and email automation and marketing automation. Do you want to share with us kind of what directions you're taking in that space?

Christopher: It is. I've been doing email deliverability for a long time. Email deliverability is not exactly a sexy subject, especially in politics where there are so many cool, new, different things that we can do. It's incredibly important, it's a great way to contact people not just for raising money, but for getting your name out there, talking to your audience, motivating your audience to go to the polls.

My belief in automation just sort of comes out of my own personal life. I've got multiple Amazon Echoes and Alexas sitting around my house. My lights are all on timers. I believe the more that I can do the work now, set it to run, and just let the program take over, the better quality of content you get, the more you're hitting your people without you havi...

Matt Vernhout - takeaways -

Improving your email deliverability by even a slight margin can improve sales a great deal

250ok provides a tool that allows you to track the deliverability of your email on multiple platforms and Email Service Providers

Matt enjoyed working with 250ok so much that when the chance to work for them came up he jumped at the chance

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Doug: Welcome back, listeners. We've got joining us today, Matthew Vernhout. He is the Director and the Privacy and Industry Relations at a company called 250ok. He's also a Certified International Privacy Professional in Canada with more than 17 years experience in email. He actively shares his thoughts and his industry trends via his own social media blog, emailkarma.net, which was recognized in 2010 as one of Canada's Top 40 Marketing Blogs.

Matthew has also contributed to several benchmark publications during his career, including "The Marketer's Guide to Successful Email," "The EEC's Global Email Marketing Compliance Guide," "The Impact of CASL on Email Marketing" and many others. Matthew is also active in various organizations and a Director-at-large of the Coalition Against Unsolicited Email, The Email Experience Council Advocacies Subcommittee Chair and a Senior Administrator for both Email Marketer Club and Email Roundtable. He is also a frequent speaker at conferences and covers topics in this area. Matthew graduated from St. Clair College in 2000 with a diploma in Computer Science and Information.

We're looking forward to Matthew explaining and helping us do a better job with our email deliverability, or at least our tracking. Welcome to the show, Matthew.

Matt Vernhout: Thank you very much for having me.

Doug: Do you wanna fill in the blanks? Is there anything that's missing or anything new that you wanna update us on?

Matt Vernhout: Sure. Just some forward-looking. In the new year, once the Email Experience Council's Annual Conference happens, I will actually be stepping up from my role as the Advocacy Chair and actually becoming the Vice Chair of the organization. That's a pretty exciting thing that's gonna be happening in the next couple of months for myself.

Doug: Well, good for you. I'm familiar with both the EEC and I'm also familiar with the product or the company that you work with, 250ok, as a user of the tool through a third party email provider I use. Could you just give us the highlights of what is 250ok and basically what it does for people?

Matt Vernhout: Sure. Here at 250ok, we're really looking at email analytics from a holistic point of view: pre-deployment, testing. How does your message look? How does it render? What is the expectation in regards to getting messages to the inbox for subscribers you're looking to contact? If you're having problems, we offer a number of suggestions on things you could modify or change within your message to increase the deliverability rates for those.

We also offer tools that monitor reputation. How is your blacklistings if you have any? Are you having any rather types of reputation issues in regards to spam traps that you might be delivering mail to? We host our own spam trap network that receives several million messages every month. We work with clients to report on that. We have an external analytics platform. This comes in really handy for clients that may be using multiple email service providers but wanna have a centralized, consistent analytics platform.

Then on top of that, we also offer DMARC reporting and analytics tools. DMARC is the latest in anti-fraud, anti-phishing type solutions. We have a platform that works with the open source DMARC community to ingest the reports.

FUNNEL HACKING - Bitcoin Giveaway

$1 Million Dollar Bitcoin Giveaway - Palm Beach Group Takeaways -

Joint Venture with several influencers that have large email lists

Email marketing crushing it for new product launches

Funnel Hack successful programs to learn what's working

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Doug: Welcome back, listeners. We're so excited to bring you another episode of Real Marketing Real Fast. Doug Morneau here. Today we're going to do something different than we've normally done. I am going to walk you through a process very similar to what Russell Brunson talks about for ClickFunnels called funnel hacking, but we're going to do this from the email point of view. In episode number 19, I talked about list rental and what is list rental versus email list buying. One of the tips and suggestions that I left in that episode was that around joint ventures and affiliate marketing.

Back to Russell Brunson as an example, with his business, he often talks about funnel hacking. In that, he suggests finding a sales funnel, somebody that has built something that is similar to what you are doing or is speaking to an audience that is similar to your audience, sign up for their program, walk through the process, and then see what you can learn and apply to building your own sales funnel.

Today, I'd like to share with you the same approach but from an email point of view. Right now, if you're into the financial markets or you're at all watching the news or Bloomberg or any of the financial news broadcasts, you'll see that BitCoin and cryptocurrency is the hot topic of the day. Many people are saying that cryptocurrency at this point and BitCoin are very similar to the 1990's and the dot-com industry for investing as it was in Silicon Valley. I was just talking to a business partner of mine. We were looking at a couple of opportunities and some people who have seemed to have hit the home run in terms of success. If you're in the BitCoin space, you do a little bit of research online, you'll come across a group by the name of Palm Beach Research Group. They are a public publisher. They publish several financial newsletters, and they've been in that business for quite a while, but recently they just did a launch for a brand new product. That was for BitCoin.

Now in terms of their sales and marketing, they did something that was not unique in terms of how they launch, but it might be something new to you. That was they assembled a team of approximately 150 affiliates to help them launch their product.

Typically, when you're working, you're looking for affiliates, you're looking for people who have large networks. You're going to approach them and a joint venture with them. In many cases, you're going to give away anywhere from maybe 25%, maybe up to as much as 50% of your sale.

You may ask how does that apply to email marketing. Quite simply. When you're looking at doing a joint venture for this sort of launch, or if you're looking to launch your business and not buy or rent email lists, and you were doing a true joint venture, you're going to look for people who already have a large, responsive email list. That's what they did. They assembled this team of approximately 150 people. Then in addition to that, they bought various sorts of online media to drive people to their landing page. The offer they made was a one million dollar BitCoin giveaway. Now they weren't giving away a million dollars to one person, but what they were doing was they were giving away $200 worth of BitCoins to every member or every person who signed up for their program. Their offer was basically, I think it was a $1,500 or $2,000 offer.

Ajay Goel (podcast)

"How do we get email delivered to our subscribers' Gmail inbox?"

Marketing companies are reporting that they are sending more and more email on behalf of their users

With GMass you can send a personalized email to multiple contacts. You also get all the usual email marketing metrics, and then some bonus ones as well.

 

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GETTING INBOX DELIVERY WITH GMAIL

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Doug Morneau: Welcome back, listeners to another episode of Real Marketing Real Fast. I've got joining me today on the podcast Ajay Goel. He's been an internet software developer for his entire career, which began in 1998. He created one of the first email marketing platform called 'JangoMail', and in 2003, it was acquired by a private equity group. Ajay now runs a product or runs a service called GMass.

It's an email marketing plug-in for Gmail. When we were getting ready for the show, I asked him what his superpower was, and he said that his main expertise is in Gmail, that he can make email marketing services that integrate into Gmail so he can help users get past the spam filters into the inbox. Welcome to the show today.

Ajay Goel: Thanks, Doug. Happy to be here.

Doug Morneau: You have a superpower that most people want to know how that works, and that's "How do we get email delivered to our subscribers' Gmail box?" Do you want to start off and answer any questions or share us a little bit of information with us on that?

Ajay Goel: Sure. Sure. That is the million dollar question that a lot of email marketers are trying to figure out because one, Gmail has a pretty aggressive spam filter, and two, even separately from the spam filter, they have a Promotions folder filter, and so getting to the Gmail inbox is somewhat difficult, but it can be done, and what I've built my expertise in is getting to the Gmail inbox by sending from your actual Gmail account. That may seem counterintuitive because a traditional email marketer is used to sending from a platform like a MailChimp or a Constant Contact or an iContact or what have you, but it is actually possible to send a campaign from a Gmail account as long as it's not too big of a campaign.

Doug Morneau: It's interesting because there are all these conspiracy theories and ways to get into Gmail's inbox in terms of opens, and clicks, and engagement, and replies, and what was it? I had a client that had an email deliverability problem into Gmail, so I had just contacted Gmail directly, and just the fact that they mentioned my client's name in the response email put Gmail's own corporate response into the spam filter.

Ajay Goel: Yeah. Right. I'm not surprised. I will oftentimes scroll through my promotions folder and my spam folder, and I'm shocked at how many big brand names have emails going into those folders, and I'm talking about Amazon.com, Uber, [Evites 00:02:55], Adidas. There was one in my spam folder the other day, so it's not a problem that only the little guys are having.

Doug Morneau: No. Fair enough. I was really encouraged as I was doing some research a month or so back to see how many people actually do check their spam folders. Obviously, you don't check it like we do our inbox, but once a week or once every couple weeks, people at least browse through it, so there might be some hope that we get a little bit of traction for the stuff that's not making it to the inbox.

Ajay Goel: That's more frequently than I check mine. I mean, I might check mine once a month if that ... I basically consider an email going to the spam folder a lost cause. I mean, it's there's just people are so bombarded with so many different kinds of ...

Key points from this episode

Focus on what works

Fast List Building

Personalize your email!

How to rent email lists

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Doug Morneau: Well welcome back listeners, to another episode of Real Marketing Real Fast. Today I've got joining me, a friend of mine, Rod Janz. Now, Rod, during his career, he's been a business owner and a realtor. From the year 2000 to 2007, he was the Vice President at Promise Inc, which produced an award-winning children's website called, KidZap. From there, he moved into real estate and eventually and enthusiastically landed a job at Mission Possible. Rod has been involved in online marketing and in podcasting. At Mission Possible, Rod is the full-time Manager of Development Communications. He oversees the day to day marketing and communications, as well as fundraising and events.

Mission Possible is a non-profit humanitarian agency that transforms the lives by helping people challenged by homelessness and poverty, achieve a renewed sense of dignity and purpose through meaningful work. Mission Possible provides people with job training and work experience through innovative programs like The Employment Readiness Program, and MP Maintenance, and MP Neighbors. Rod is currently working on several different projects such as StillWater Magazine, Aim Digital Marketing, ton jour Spa Services, Q4Fit.com, and on this very podcast, Real Marketing Real Fast. Welcome to the show.

Rod Janz: Thanks, Doug.

Doug Morneau: Well it's good to hang out today, and the goal today, actually we're going to take a little bit different approach. We're just going to chat a bit about email, and email list rental, and the confusion that goes around that. I came across a new stat today that had just come in my inbox from Return Path. It said that "After 45 years, that email is still a critical channel for marketers. In 2017 there are over 3.7 billion email users representing more than half the world's population. The research still shows that in addition to its reach, email is consistently rated as the consumers preferred channel for brand communications."

Rod Janz: Yeah. Sorry, go ahead.

Doug Morneau: No, after you.

Rod Janz: Well just since we've been working together on this podcast, I've been paying a lot more attention to email. Yeah, it's sort of ... It's funny how it's become sort of the forgotten marketing channel. You're out there, and the guests that you've had on the show are out there trumpeting its benefits, and here at Mission Possible I've been paying more attention to our email list, and cleaning them up. Like one of your guests suggested, I used one of the tools that were suggested on the show. We went from 1,100 subscribers down to about 690 or something like that. It was ... The next email that I sent out was far more effective.

You slagged me on the show for this, you didn't mention my name. Thanks for that. But, I wasn't putting in the individual's names in the greeting. I started doing that too and personalizing the email. It's something I wanted to do for a long time. I feel like I had a good excuse for not doing it, but your show convinced me to do that again.

Doug Morneau: Well that's funny. I mean, we have all this technology and we can do all these things, and now artificial intelligence has come into the email world as well. People are using it to write effective content, or at least to generate content, as well as testing subject lines, and come back to the basics. Like you said, yeah, I mentioned that people are still not using my name in an email when they're sending it out, and I'm obviously in their database.

Kevin Harrington - Takeaways -

People are cutting the chord from television. Marketers need to go where the eyeballs are.

How to become a key person of influence in your industry

If you are going to be in business, or sales you have to be prepared to face rejection

"What is your IP you? The intellectual property of you?"

Share this with your followers:

click to tweet

Doug: Welcome back listeners, to Real Marketing Real Fast, today I've got a very special guest joining me, I've got Kevin Harrington. Kevin Harrington has been a successful entrepreneur for the last 40 years. He is an original shark on the ABC hit, Emmy winning TV show Shark Tank. He's also the inventor of the infomercial and the As Seen on TV pioneer. He is a co-founder of the electronic retailers association and co-founder of the entrepreneur's organization. Kevin has launched over 20 business that has grown over a hundred million dollars in sales each and has been involved in more than a dozen public companies. During this time, he's launched over 500 products generating more than five billion dollars in sales worldwide with iconic brands and celebrities such as Billy Mays, Jack LaLanne, Tony Little, and George Foreman.

Kevin has extensive experience in business all over the world, opening distribution outlets in over a hundred countries worldwide. Success led Mark Burnett to hand pick Kevin to become an original shark on Shark Tank where he filmed over 175 segments. Kevin currently operates a private consulting firm where he works with companies to increase distribution, analyze electronic retailing opportunities, and effectively market on digital, social, TV, or radio or print, in addition to sourcing manufacturing and celebrity relationships. Kevin regularly opens his Rolodex and has been able to more than ten times the stock price of several public companies that he's been involved in.

In today's competitive world, companies can't operate the way that they have in the past. And, because of many advancements in technology and the digital marketplace, so Kevin provides advice and expertise on how to navigate the changing distribution and marketing outlets. Kevin also brings his Rolodex and relationships to all companies he works with, including helping in financing like he did with Russell Simmons in Celsius. Kevin got his start as a young entrepreneur in the early 1980s when he invested $25,000 launching Quantum International. This turned into a 500 million dollar a year business on the New York stock exchange and drove the stock price from a dollar to $20 per share. After selling his interest in Quantum International, he formed a joint venture, Home Shopping Network, called HSN Direct, which grew to hundreds of millions of dollars in sales. Entrepreneur magazine has named Kevin top entrepreneur of our time.

Aside from speaking to audiences across five continents, Kevin's influence has reached more than a hundred million people through his multimedia presence and industry dominance. A prominent business thought leader, he is often featured and quoted by business leaders in the Wall Street Journal, the New York Times, USA Today, CNBC, Forbes, INK magazine, Entrepreneur, Fortune, the Today Show, Good Morning America, CBS Morning News, The View, Squawk Box, and many more. He's a regular contributor to Forbes dot com and INK dot com and has published acclaimed books like Act Now: How I turned Ideas into Million Dollar Products as well as a bestseller, Key Person of Influence. He is the founder of the entrepreneur's organization EO, which has grown to 150 cities and 45 countries and thousands of members, generating over 500 billion dollars of member sales.

In 1990 he co-founded the Global Direct to Consumer organization, and the Trade Show, the Electronic Retailers Association known as the ERA. Today,

Josh Elledge - takeaways - 

Focus on building relationships and authority

Network with people that are a little higher up the ladder than you

People in the PR world use Twitter. You should too!

Share this with your followers, click to tweet.

Doug: Welcome back to another episode of Real Marketing Real Fast. Today I've got a super special guest, Josh Elledge. I've been talking to him about PR. He is on a mission to help entrepreneurs attract the perfect audience. He is the founder and chief executive angel of Savings Angel and has emerged as one of the nation's leading experts on consumer savings.

SavingsAngel.com has become a major operation employing up to 50 employees and grossing more than 5 million dollars in sales over the past 8 years with less than 500 dollars spent on advertising. I think the hint here is that he does good PR.

Josh has shared his successful couponing strategy and expertise with millions of families both online, in person as a dynamic speaker, and as a weekly, syndicated columnist for up to nine newspapers, with a readership of over 1.1 million readers. On a number of radio stations and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared on TV or Radio more than 1500 times.

Josh is also a podcaster. His show "Savings Angel Show" is the number 1 consumer shopping and savings lifestyle podcast on the planet. Josh shares hacks, details and research strategies for earning and saving more money. Through the years, Josh has consulted hundreds of successful entrepreneurs helping them in creating the same sort of success that he has, and that consulting eventually led him to the curation of Up End PR, which is designed to inspire and provide a roadmap for entrepreneurs who want to dramatically increase their sales by attracting the perfect audience without the typical expense associated with typical PR companies.

Up End PR is a Software as a Service membership based website providing step by step video coaching, live training, direct access to over 1 million media contacts, media monitoring for ongoing story success, agency level journalist inquiry monitoring, ongoing pitch creating and impactful consulting for entrepreneurs and startups seeking to exponentially increase sales and traffic. Josh served in the US Navy for five years during Operation Desert Storm. He is passionate about his family, physical fitness, is an avid fitness geek and marathon runner and performing improv comedy.

Josh now resides in Orlando with his wife and three children, and we want to welcome Josh to the show as he has lots of value for our listeners. Welcome to the show, Josh.

Josh: Hey, thank you so much, Doug. It's awesome to be here.

Doug: Well, we don't know each other really well although we have had a number of conversions on PR and how we can work together. One of the things that I saw from following you online before we connected was that you provide a lot of value. Let's get right into it, and let's talk about what you do and how you help small businesses to create those dramatic results that you have for your own business without spending money on advertising?

Josh: Well, to become successful with any business, you can have the best product in the world, but if nobody knows about it, it's kind of frustrating. I've worked with a lot of good people that they've worked, maybe they've worked on a book, a video course, a new product, and then they launch it, and it's crickets. There's nothing that's more, again, it's just very frustrating when you put that much work into something and you don't get the validation that you feel that you have in your product.

Our job is to help make sure that that audience falls in love with you. Everybody hears about it,