79% of the B2B buyer journey is completed online.  

85% is done without any human interaction.  

This means that more and more of B2B buyers are bypassing sales teams, making decisions independently. Imagine, if these leads were captured by your sales teams before a buying decision was made – greater revenue per sale, higher close rates, a larger share of the market.  

One key component of that is ensuring that your sales and marketing teams are working together! Nearly 50% of B2B companies surveyed said that integrating these two teams is a priority. The historically competitive or hand-off communication between the two can be the reason that your revenue is not meeting expectations.  

How to start:

Fully integrated organizations grow faster, are more profitable, and have better customer service scores.

Watch the video version: https://youtu.be/GrMLJ27uH-Y

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Free marketing that takes little to no effort? Who wouldn't jump at this opportunity? This is the power of Google My Business.   

Google My Business is the box that displays all of your business information in the Search Engine Results Page when a user is searching for you. The more information you put into it, the more space it takes up on the screen and the more the user will get to know you before they ever go to your website, or call you.   

It takes no more than 15 minutes to set up and it gives you a better presence on Google. We know that 90% of all web activity starts with a search engine and Google is the go-to search engine. Be there when your customers are searching for you. And did we mention it is FREE! 

Claim your Google My Business: https://bit.ly/3kjYGr5

Watch the video version: https://youtu.be/crADXF_kYpM

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You're marketing efforts should be an ongoing cycle that is consistently touching your prospects and customers. But how can you always be marketing?   

Today, we work through 4 ways to keep your marketing efforts working around the clock. 

With all of these employed, you can keep your marketing on and be consistently making those necessary touchpoints.

Watch the video version: https://youtu.be/JAzyFXJIfSE

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Read our latest articles: https://keymediasolutions.com/news/​

As the third part of our email marketing series, we look at the benefits and pitfalls of purchased lists and organic email lists.   

There are many outlets and 3rd party vendors where you can purchase an email list to kick start your marketing. But, there are some pitfalls likely to come with a purchased list. For example, when you purchase a list, those users have not directly opted-in to receive emails for YOUR organization. This can lead to high bounce rates and low open rates. Those metrics are bound to put you in the junk folder.  

Purchased lists do have benefits though. When it comes to highly targeted segments, specifically if you purchased a list from a trade show or conference you sponsored, it can help you reconnect and even close some deals.   

Organic lists also have some pitfalls. The first and biggest is the amount of time it takes to build. Organic lists take consistent effort over the over of months and years to build out. This pitfall is often why people turn to purchased lists. However, having the patience to build out your lists will come with some great benefits. Organic lists often lead to higher open rates, lower bounce rates, and higher conversion rates.  

 Email marketing is not set it and forget it. It is a consistent effort that takes time to build and execute. But knowing the goals of your business purchased lists can help you build and maintain your organic lists.  

Watch the video version: https://youtu.be/z1yLEJWvFQ0

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Like all digital marketing, email marketing has endless metrics that you can report on, track, and use to make future decisions. All of these metrics have good use cases, but are they really that important to your email marketing efforts?  

Today on Down & Digi, we discuss the top 5 KPIs for your email efforts and how you can use them to improve your efforts.  

Each of these metrics give you a pulse on your email marketing.  

Watch the video: https://youtu.be/2pwJSemGxYs

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Automation is the biggest buzzword we hear when it comes to email strategies. But there is a difference between email marketing and email automation.   

Although you can do far more with automations, we wanted to take a few moments to explain the difference between email marketing and email automation and how each can be used to effectively nurture the leads in your sales funnel.   

We also talk about some examples of each. Email marketing is about sending relevant messages to segmented audiences with single campaign emails from newsletters to product promotions.   

Email automation is automated follow-ups and responses to those people who take specific actions. This takes some work off of your plate while keeping your message and brand in front of your customers.  

Watch the video version of this podcast: https://youtu.be/tt7yZ6P-go4

Read our latest articles: https://keymediasolutions.com/news/​

What happens when a bad review is posted? What about when a cyberattack occurs? What about a pandemic? There are endless scenarios that could warrant a disaster for your business. But are you prepared for them? 

 In this episode of Down & Digi, we give 5 steps to help prepare, respond, and recover from a disaster that affects your business.   

If you want to learn more, reach out to us.  

If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode. 

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Blog: https://keymediasolutions.com/news/​

Today we have a special episode of Down & Digi! This year is our 10th anniversary and we are throwing a celebration next month!! From our humble beginnings in Korena's home office to the team we have built today, we reflect on the past decade and look forward to the next one.  

Our Celebration will be on August 25th, 2021 with doors opening at 6:00 pm. Our special guest speaker and international bestseller, John O'Leary, will begin his The Power of One keynote at 6:45 pm.  

Let us know you are coming: https://keymediasolutions.com/10th_anniversary/ 

If you want to learn more, reach out to us.  

If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.  

Make sure to rate, review, and subscribe so you can get the latest from Down & Digi. 

Blog: https://keymediasolutions.com/news/​

Analytics is the road map to your marketing efforts. It is what makes a marketing department data-driven. Although there are paid platforms that can give you in-depth analytical reporting, Google Analytics is a free tool available to anyone who owns a website.  

In this episode, we just skim the iceberg of all of the capabilities of Google Analytics. This tool gives you real-time insights into those who are visiting your website, how they got there, and what actions they are taking.   

If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.  

Make sure to rate, review, and subscribe, to get the latest episode of Down & Digi each week. 

Blog: https://keymediasolutions.com/news/​

We often talk about goals on Down & Digi. Having clearly defined goals will help be able to set clear expectations of what is it you want from all of your marketing efforts.   

Define your marketing goals and objectives, clearly communicate these goals with your marketing team, and then work diligently to achieve those goals.   

If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.  

Make sure to rate, review, and subscribe to stay up to date with Down & Digi. 

Blog: https://keymediasolutions.com/news/