Have you planned a marketing budget before? If you have, did you start with the end goal in mind?  

Everyone wants leads and wants sales. But oftentimes we see that people don't know the value of getting leads. Understanding the value of a lead helps you not only know how to craft your budget but also helps you know how your business is operating.  

We walk through 3 steps to help identify the value of a lead to your organization. Yes, there is some math involved! Then we walk through how to apply those steps to your business decisions.   

If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.  

Please make sure to subscribe, rate, and review this podcast so we can continue to bring you the latest in Digital Advertising.

Blog: https://keymediasolutions.com/news/

Is social media working for your business? Are you "just doing something"? Or do you have a plan in place?  

Much like how we manage our time during the day with a calendar, social media should also be managed with a calendar. A content calendar has accountability, structure, as well as a strategy that all members of your team can see.   

When done properly, a content calendar can increase productivity, reduce wasted time, and have greater returns!  Invest the time to create a content calendar that works for your business and your marketing strategy.  

Need inspiration? Download our free content calendar here: https://keymediasolutions.com/academy/whitepapers/ 

If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.  

Make sure to rate, review, and subscribe so that we can continue to bring you the latest in Digital Marketing.

Blog: https://keymediasolutions.com/news/

Budget. This can be the most difficult thing to work with in marketing. There are so many factors that need to be considered when it comes to determining the right budget to market your brand.

Is your brand new or has it been established for a while? Has the pandemic made you reassess your financial situation? What is your gross revenue?

These are just some of the things that go into determining your marketing budget.

We have worked to develop a completely FREE tool to help you through this process! You can download our Marketing Budget Calculator here: https://keymediasolutions.com/challenges/marketing-budget-calculator/

If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.

Make sure to subscribe, rate, and review in order to get the latest and greatest in digital advertising.

Blog: https://keymediasolutions.com/news/

We all have an idea of what our target audience is and how we are going to reach them.  

In this episode of Down & Digi, we talk through the value of looking at your current customers and using that information to help guide who your target audience really is.   

Knowing this not only helps you craft your messaging but also makes your sales team more effective.   

Make sure to rate, review, and subscribe so that we can continue to bring you marketing insights each week!

If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.  

Blog: https://keymediasolutions.com/news/

Believe it or not, but digital advertisers don't want you to spend all of your marketing in digital.  

Marketing is more than just ads on the internet or flyers around town. With a solid, integrated marketing plan in place, you can successfully measure your goals and create the potential for better results and reduced marketing costs.  

Many companies today segment their marketing. One person or contractor handles PR, another manages social media, another plans tradeshows. Oftentimes these people never cross paths. By bringing all of the pieces of the marketing puzzle together, you can create cohesive, thoughtful, and unified messages for your perspective clients.   

If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.  

Please make sure to subscribe, rate, and review this podcast so we can bring you the best quality content about Digital Advertising!

Blog: https://keymediasolutions.com/news/

In the Digital Age, website performance is EVERYTHING! When was the last time you looked at how your website was serving your business goals? 

In this episode of Down & Digi, Korena talks about the importance of a website. Especially since it is often your introduction to new and potential customers.  

She talks about the impact of having a bad website and things to consider when giving your website a performance review.  

Please make sure to subscribe, rate, and review this podcast so we can continually bring you the latest and greatest in Digital Advertising.

If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.  

Blog: https://keymediasolutions.com/news/

When was the last time you Googled yourself? This may seem like a silly, egotistical concept but there are valid reasons you should do this regularly.   

Knowing your own personal brand presence on the internet can help you understand the things people know about, help you close, or not close, more sales, and even help further your career.  

Korena walks through some examples of how knowing your personal brand presence can impact your professional life, personal life, and more. She also has a few tips to help you know the story of YOU and how others view you online.  If you'd like to ask a question please leave a comment down below or reach out to us directly at keymediasolutions.com  

Make sure to subscribe, rate, and review this podcast to help us continue to provide quality content.

Blog: https://keymediasolutions.com/news/

Welcome to Down & Digi! This is a podcast and video series produced by KeyMedia Solutions and hosted by CEO Korena Keys.

On our first episode of Down and Digi, we are talking about Digital Brand Presence. We review what it is, why it's important, and some of the things you can do to improve your Digital Brand Presence in an ever-changing, ever-evolving online world.

Make sure to subscribe, rate, and review! If you have a burning topic or question, just reach out to us at KeyMedia Solutions and we will be happy to include it in a future episode.