There is an endless amount of numbers, metrics, data, and more, marketers can share when it comes to reporting on the success of a marketing campaign. Some of these may look interesting but they are nothing more than vanity metrics. These are numbers that look good but don't give you an actual pulse on your marketing efforts.   

This is where turning your focus on ROI can help you weed out the unnecessary vanity metrics and give you the metrics that matter. Understanding how much you want to spend on an action, whether a lead, a purchase, a phone call, an email, or whatever you choose, have that cost per action set, you will be able to figure out which metrics you need to focus on to know if your marketing is successful.  

If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.  

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Setting clear expectations is a cornerstone of any successful transaction. In the digital world, we should always begin our media buys by setting clear and obtainable goals.   

Once we know these goals, we then can set up our media buy to serve to the people who are going to achieve these goals and help our business grow.   

Then comes the execution, the media buy. This is the purchasing or available ad space and time across a variety of digital platforms. With all goals, audiences, and expectations clearly defined, we should expect to hit our numbers.   

If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.  

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How often do you Google a product or service before you make a purchase decision? When making a purchase, how often do you look at the reviews before you spend that money?  

For most of us, the answer is almost always. This is why reviews of your business are important. In this episode of Down & Digi we talk about the impact reviews have on your sales and how we can use reviews to build brand trust and loyalty.  

If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.  

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This is far easier said than done. Determining the value of your social media takes time, effort, and energy. That is why in this week's edition of Down & Digi, Korena talks about some of the reasons and strategies that will help you make your social media marketing more valuable and an overall good investment for your business.  

These strategies are a fantastic start, but to truly determine how valuable your social media is, take the points from this episode and combine them with one of our earlier episodes, "What Is The Value Of A Lead?" (https://bit.ly/3uLB0Pw) and you should be able to see how valuable social media is to your business.  

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If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.  

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Thousands of followers sound amazing! But are they engaged followers? To have a successful social media strategy, having a large number of followers means nothing if they are engaged.  

It's like the saying, a nickel is more valuable than 4 pennies. Having and growing your engaged followers will ultimately help sales, but it will also help grow your brand voice, brand loyalty, and even get you more brand exposure than just have thousands of followers.  

In this episode of Down & Digi, Korena explains the importance of this concept and how exciting the right social media strategy can help improve your engaged following. 

If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.    

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Tik Tok, Facebook, Snapchat, LinkedIn, Twitter, YouTube...The list goes on and on for all the possible social media channels for you to be active on. However, not all of these may be right for your business. First and foremost, is your audience there? If so, do you have the time to manage all of these platforms for your business?  

This is where you need to determine which social media platform(s) are right for your business and will help you grow. In this week's Down & Digi, Korena talks about why having the right social media platforms is important and how you can determine which platforms are best for you.  

Tune in next week for part 2 of our social media series on Down & Digi!  

If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.  

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SEM, SEO, SERPs, PPC, marketers throw these acronyms like t-shirts at a sporting event. But do you really understand these?  

On this week's podcast, we understand what each of these acronyms actually means and how each plays an important role in your business.   

Download our free SEM whitepaper today for tips on the go: https://keymediasolutions.activehosted.com/f/48  

Read this article to understand the difference between the top PPC platforms: https://keymediasolutions.com/news/ppc-wars-bing-vs-google/  

If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.  

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Last week talked about the value of analytics and how those tools can help empower your decision-making on your marketing efforts.  

This week, we recognize all the available data those can provide but sometimes, there is too much data. 

This is where we want to help you find a set of KPI's that you can view and monitor in almost real-time.  

These KPIs should be information that helps drive your business forward while still giving you a pulse on where you are currently.  

If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.  

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In the age of the Digital Revolution, having an understanding of analytics gives you the ultimate insight into your business as well as your customers.  

There are a variety of tools that can help you understand and compile your analytical data, but understanding that data is the key. Today, we walk through the most important pieces of the analytics toolbox and why they are important to your business.  

If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.  

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From our video last week, we know the importance of identifying the value of a lead. But do you know the LIFETIME value of a client?   

This week we work through why knowing your clients' average lifetime is important and how that can fundamentally shape your marketing efforts.  

This not only helps in your promotion but also with gauging where you are as a business. It will help you seek out those customers who better align with your goals and values.  

If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.  

Make sure to rate, review, and subscribe so we can continue to bring you valuable marketing nuggets each week.

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