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Title: How Innovation Really Works
Subtitle: Using the Trillion-Dollar R&D Fix to Drive Growth
Author: Anne Marie Knott
Narrator: Kathleen Godwin
Format: Unabridged
Length: 5 hrs and 40 mins
Language: English
Release date: 04-25-17
Publisher: McGraw-Hill Education
Ratings: 4 of 5 out of 3 votes
Genres: Business, Leadership
Publisher's Summary:
Are you spending too much on R&D? Too little? Is your innovation program successful? And how do you measure that success?
Your company is spending millions on R&D every year, but despite your best efforts, that R&D isn't driving growth. If you're like 95 percent of firms, you aren't investing the right amount, and the productivity of your R&D has fallen dramatically over the past several years. That's because there hasn't been a universal, uniform, and reliable measure of R&D - until now.
First introduced in Anne Marie Knott's influential Harvard Business Review article, RQTM (research quotient) is a revolutionary new tool that measures a company's R&D capability - its ability to convert investment in R&D into products and services people want to buy or to reduce the cost of producing these. RQ not only tells companies how "smart" they are, it provides a guide for how much they should invest in R&D to ensure that investment will increase revenues, profits, and market value.
Armed with insights from her experience as an R&D project manager, 20 years of academic research, and two National Science Foundation grants, Knott devised RQ and used the measure to test common innovation prescriptions across the full spectrum of US companies engaged in R&D. The results are nothing short of game changing.
In this essential guide, you will learn:
This book promises to do for innovation and R&D what TQM did for manufacturing and what sabermetrics did for baseball. It'll show you How Innovation Really Works - with measurable results you can count on.
Members Reviews:
and shows companies how they can easily measure how well their R&D is translating into improved ...
This books does an outstanding job of debunking myths about what makes R&D effective, and shows companies how they can easily measure how well their R&D is translating into improved revenues. The RQ measure proposed in the book is easy to calculate, and doing so is likely to be a wake-up call for most companies. The book is a very readable and comprehensive discussion of where innovation efforts go right and wrong, with well chosen examples. The author clearly demonstrates the perils of outsourcing the development of innovative ideas, and the importance of centralizing many types of R&D within the organization. Highly recommended!
This book will change the way you think about innovation
This book is a great example of making relevant research accessible to both researchers and practitioners and will challenge your preconceived notions about innovation. The Research Quotient (RQ) of a firm is an intuitive innovation measure which has the potential to help managers identify innovation changing improvements to their organization through quantitative analysis. The book begins by establishing widely held misconceptions about innovation and offers a valuable prescriptive innovation roadmap to avoid common mistakes. I highly recommend this book for those that research innovation, manage innovation, or are interested in investing in innovation or technology firms.
Rigorous, readable, practical
This book is rigorous, readable, practical. Research Quotient (RQ) is a powerful tool for measuring research productivity. It makes so much sense... I'm jealous.