Download the New Releases Audiobooks in Business, Commerce & Economy

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: Big Brands Big Trouble

Subtitle: Lessons Learned the Hard Way

Author: Jack Trout

Narrator: Jeff Woodman

Format: Abridged

Length: 1 hr and 59 mins

Language: English

Release date: 08-05-05

Publisher: Penton Overseas, Inc.

Ratings: 4 of 5 out of 18 votes

Genres: Business, Commerce & Economy

Publisher's Summary:

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.

©2001 Jack Trout; (P)2002 Penton Overseas, Inc.

Members Reviews:

The book is awesome.

The book is easy to understand. It help to make new business owners that don't make the same mistakes.

Four Stars

Quick shipment. Exactly as described.

A real page turner. Read it

Few marketing books has the enjoyable read character. it is safe to say that Big Brands...Big trouble leads the pack. Concise yet informative, the book focus on the notion that marketing is about winning your customers' minds and hearts.

By going through ample examples of famous brands, Mr. Trout dispel some of the conventinoal strategies most companies blindly undertake. Line extention according to him, has done nothing but damage to At&T and Miller Brewing. The giant P&G has lost big on the toothpaste line becasue they forgot what made their brand a hit. Fashionable outlets such as Levi' and M&S needs to rise out from the past and look more into the future by developing their own unique "brand lifestyle".

On the dark side, the book is relatively redundant and by the end of it, it looses out. Also, the recurring negative remarks on another business guru "Michel Porter" was needless and hence lost the book the full the mark.

Deliver a Clear Message - Perception is the most important!

¡ÂBig Brands Big trouble¡Â is a very interesting and comprehensive book. This book have a clear organization which comprise several types of popular mistakes with different big brand cases, how to select a board of directors and how to be a good CEO. I think this book is suitable for anyone who is interested in Marketing or Branding because you could gain a lot of insight from it. After reading this book, you will understand why some brands cannot be established well even they have spent a lot money on advertising, introducing many new products.

This book impress me the most is that Jack Trout illustrated all mistakes clearly by showing how the big brands, like Levis, Burger King, AT&T and Marks and Spencer made in the past. Then you may discover that some of the existing well-known brands are actually making mistakes for their marketing strategies. Moreover, you may get surprise that some of the popular marketing strategies, like line extension, benchmarking cannot promote your product, conversely, they will hurt your company seriously.

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: China, Inc.

Author: Ted C. Fishman

Narrator: Alan Sklar

Format: Unabridged

Length: 13 hrs and 38 mins

Language: English

Release date: 07-28-05

Publisher: Tantor Audio

Ratings: 4 of 5 out of 307 votes

Genres: Business, Commerce & Economy

Publisher's Summary:

How has an enormous country once hobbled by poverty and Communist ideology come to be the supercharged center of global capitalism? What does it mean that China now grows three times faster than the United States? That China uses 40 percent of the world's concrete and 25 percent of its steel? What is the global impact of 300 million rural Chinese walking off their farms and heading to the cities in the greatest migration in human history? Why do nearly all of the world's biggest companies now have large-scale operations in China? What does the corporate march into China mean for workers left behind in America, Europe, and the rest of the world?

Meanwhile, what makes China's emerging corporations so dangerously competitive? What could happen when China will be able to manufacture nearly everything, computers, cars, jumbo jets, and pharmaceuticals, that the United States and Europe can, at perhaps half the cost? How do these developments reach around the world and straight into the lives of all Americans?

Critic Reviews:

"Fishman has scrupulously examined the impact of China's phenomenal growth in this important book." (Booklist)

"A lively, fact-packed account of China's spectacular, 30-year transformation from economic shambles following Mao's Cultural Revolution to burgeoning market superpower." (Publishers Weekly)

Members Reviews:

China status update

If you are thinking of investing in China, you better read this first. This book tells both the progress and pitfalls of doing business in that country. It does a great job of expaining why things work the way they do in China. One thing that is very clear, when this "new" workforce is fully mobilized it will be a competitive force like the world has never seen.

timely

Because this is a newly published book, it is a timely update on how China has broken into the 21st century and its implications for not only the US, but also the rest of the world.

The book is long and somewhat detailed, but very informative. The narration is similar to listening to a dull professor giving a lecture.

Necessary Food for Thoughts

What a book ! So interesting and full of comparism. I will recommend it to anybody who has thoughts of what will happen tomorrow. Though there have be many changes since 2004, the trend to 2007 will be thought provoking. Looking forward to the next edition.

China Inc.

Although this book is somewhat slanted it does contain many facts about the rise of the Chinese economy and some of the many ways that it's influence is having an impact on the lives of Americans and others around the world, including the Chinese. If you need proof just go to any store and look at whats for sale and where it came from. China is a fast rising power and we all need to be aware of that. This book will give you some idea of why that should be important to you.

Answers to "Made in China"

If you've ever wondered why everything seems to be made in China, and what the future may hold for this emerging superpower, then this is your book. History and current trends that are really interesting and give an incredible glimpse into the country and how it affects us in the west.

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: Take on the Street

Subtitle: What Wall Street and Corporate America Don't Want You to Know

Author: Arthur Levitt, Paula Dwyer

Narrator: Arthur Levitt

Format: Abridged

Length: 6 hrs and 17 mins

Language: English

Release date: 11-08-02

Publisher: Random House Audio

Ratings: 3.5 of 5 out of 42 votes

Genres: Business, Commerce & Economy

Publisher's Summary:

In Take on the Street, Arthur Levitt - former chairman of the Securities and Exchange Commission - shows how you can take matters into your own hands. At once anecdotal (names are named), informative, and prescriptive, Take on the Street expounds on, among other subjects: the conflicts of interest inherent in buy-hold-or-sell recommendations of analysts; the "seven deadly sins" of mutual funds; how accountants engage in legerdemain to fake impressive company performance; the real reason for the Street's hostility to full disclosure; the seduction by corporate management of boards of directors; and, given these shenanigans and double-dealings, some specific steps you can take to safeguard your financial future.

With integrity and authority, Levitt gives us a bracing primer on the collapse of the system that oversees our capital markets, and essential advice on a discipline we often ignore to our peril - how not to lose money.

Critic Reviews:

"Should be mandatory...for anyone with a dollar invested in the stock market." (Publishers Weekly)

"Lively and illuminating....Blends backroom revelations of a first-rate political memoir with the no-nonsense advice of a basic investment primer." (The New York Times)

Members Reviews:

Self-promoting with no usable info

This book is great for anyone who wants to read about the history of the internet bubble and how Arthur Levitt is the self-proclaimed "nice guy" in the world and tried to save us with tons of regulation. The only real tips that you get in the book is to buy index funds. The rest of the time is spent bashing politicians and corporations in a very biased way. He is touting himself constantly with very little valuable info here. Save your money. Unless you are a big Levitt fan and want to hear him ramble about how he turned his life around for the good of the individual investor...

Enlightening for the average reader

Levitt covers relatively complex subjects on the industry, revealing to the average reader down-to-earth, sometimes shocking issues ranging from ones that can hurt the small investor directly such as the behavior of brokerages and funds to the ones that will affect him/her from the macro point of view, such as the complicated, ugly interaction among industry, government and regulators. He does all that in a clear, objective narrative that explains every financial jargon he uses in the description of the several cases.

Plain talk about the industry

A good listen for anyone who ever feared being labeled an apostate for speaking the heresy about conflicts of interest between Big 5 auditors and consultants and also investment bank analysts and underwriters.

The book may strike some as self-righteous, but politics aside, this is good insight and plain talk from an insider. I hope Levitt's "Chinese wall" becomes a frequent discussion topic at business schools.

I found the reading a little disorganized. I would have appreciated more references to the overall timeline and big picture, but that is always a risk with any audio version of a print book.

Wall Street Reality

This book is very informative and seems to be meant for a novice investor.

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: Competing from the Edge

Subtitle: Strategy of Structured Chaos

Author: Kathleen Eisenhardt

Narrator: Kathleen Eisenhardt

Format: Original Recording

Length: 50 mins

Language: English

Release date: 12-17-99

Publisher: Stanford Audio

Ratings: 3.5 of 5 out of 5 votes

Genres: Business, Commerce & Economy

Publisher's Summary:

Everywhere, in every industry, markets are merging, closing, shrinking, splitting, colliding and growing. The only constant in business is that everything is constantly changing. This talk by Kathleen Eisenhardt professor of strategy and organization at the Stanford School of Engineering focuses on how to manage these hotly competitive, high-velocity industries, how keep up with the pace of change, and how to get ahead of the game.

(P) and ©1999 Stanford Alumni Association

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: Restaurant Business

Author: IntroBooks

Narrator: Andrea Giordani

Format: Unabridged

Length: 35 mins

Language: English

Release date: 05-26-16

Publisher: IntroBooks

Ratings: 2 of 5 out of 5 votes

Genres: Business, Commerce & Economy

Publisher's Summary:

Have you been thinking of starting your own restaurant business for a long time but you think you don't have the knowledge that is required to do so? Well, if the answer to this question is yes then you are on the right path now.

In this book, we are going to solve all your problems because we have compiled the solutions to all the problems together and we are presenting them to you here. In this book we are going to talk about:

Basically, we have tried to compile everything in one book for you. We assure you that you are not going to regret buying this book. Buying this book is going to be a life-changing decision for you and so you must not waste any time in thinking now and just put your hands on this book. Luck is all by your side and it's time to make the move. We wish you good luck for this book and we hope that you get more than what you are expecting of this book.

Members Reviews:

Not worth your time or money

Hard to understand the narrator. Information was so basic and dumbed down I learned nothing.

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: The Marine Corps Way to Win on Wall Street

Subtitle: 11 Key Principles from Battlefield to Boardroom

Author: Ken Marlin

Narrator: Peter Larkin

Format: Unabridged

Length: 10 hrs and 3 mins

Language: English

Release date: 08-30-16

Publisher: Macmillan Audio

Ratings: 4 of 5 out of 2 votes

Genres: Business, Commerce & Economy

Publisher's Summary:

Many Americans view Wall Street as a bastion of greed and corruption - a place that attracts people who don't deserve the money they make but are willing to break the law to get more of it. Yet for all their mistrust, many of these same Americans believe that Wall Street is essential for our economy to function. How do we fix it? Send in the marines.

Known for its exemplary discipline, the Marine Corps ensures victory by obeying key commands, such as: establish clear, tactical objectives; know the terrain before heading into battle; identify and capitalize on combat advantages; control timing; leverage complementary skills within the unit; negotiate from a morally defensible position; and harness strength of leadership to craft a bulletproof plan.

Ken Marlin served 10 years' active duty as a marine officer before taking on the financial sector. He's seen this program of pride, professionalism, and fidelity work - from the battlefield to the boardroom. Marlin is no socialist: He's a capitalist and risk-taker who enjoys earning money for himself and his clients.

In The Marine Corps Way to Win on Wall Street, he teaches you the Marine Corps way to win on Wall Street and on Main Street: to sacrifice short-term gains for the long-term interests of your clients and your company. Deploying marine-tested tactics, he engineers lasting, honorable success while lowering the ethical cost of doing business. That's the Marine Corps way.

This audiobook includes an introduction read by the author.

Members Reviews:

... and thoughtful deliberation and results - results that were great for both Ken and his clients

Ken Marlin's book clearly outlines the link between discipline and thoughtful deliberation and results - results that were great for both Ken and his clients. This is a great read!

Great book. Very informative and

Great book. Very informative and inspiring

Topical, concise and relevant

I read quite a few books and few are able to convey the author's points and views as concisely as this one. More importantly, as a client of Ken's firm, he truly does practice and operate in the manner described. Well worth the time investment and a very good reference book.

This was a great read.

I wish I had read this book when I was a brand new CEO. Ken Marlin uses his personal experience to bring solid decision-making and bedrock values to life, illustrating how success is not always about compromising what is truly important. This was a great read.

How and why the âMarine Corps Wayâ can help accelerate personal growth and professional development

Peter Drucker and Noel Tichy are among those who believe that the best leadership programs have been developed by military services, notably in the US, UK, and Israel.

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: How to Start Your Own Business Without Capital: Quick Start Guide

Author: HTeBooks

Narrator: Mark Keen

Format: Unabridged

Length: 33 mins

Language: English

Release date: 08-01-16

Publisher: HTeBooks

Ratings: 3 of 5 out of 1 votes

Genres: Business, Commerce & Economy

Publisher's Summary:

How to Start Your Own Business Without Capital: Quick Start Guide

Members Reviews:

I am thinking of starting my own business and this is an informative book!

I am thinking of starting my own business and found this book very useful. The chapter about crowdfunding was excellent.I have considered this option and this book gave me a great background. Also, the venture capital option seems very well written.In this day and age there is alot of possibilities regarding funding and I am glad this book has put together the information in one package.There is a whole world of opportunity out there and this book shows there are many ways to make it happen.

Not what I thought.

You can get this info over the internet. .....disappointing

Ok

Have some good insights and advice. Have good questions to adj yourself and ideas on what to consider with your business and investment approach

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: Corporate Social Responsibility

Author: IntroBooks

Narrator: Andrea Giordani

Format: Unabridged

Length: 49 mins

Language: English

Release date: 08-11-17

Publisher: IntroBooks

Ratings: 2 of 5 out of 1 votes

Genres: Business, Commerce & Economy

Publisher's Summary:

Corporate Social Responsibility (CSR) basically covers any business approach that aims at sustainable development through its delivery of economic, social, and environmental benefit for the stakeholders involved in the complete process. The CSR concept, along with all the practices, are wide and varied. Similarly, Corporate Social Action (CSA) involves all the acts performed and executed by the corporate houses as part of their greater goal to contribute to the betterment of the society as a whole. Corporate Social Performance, or popularly known as CSP, is nothing but the result with regard to that of CSA, which can be observed.

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: Forex

Subtitle: An Introduction to the Forex Market

Author: Raman Shahi

Narrator: Mike Norgaard

Format: Unabridged

Length: 1 hr and 9 mins

Language: English

Release date: 08-18-16

Publisher: Ramandeep Shahi

Ratings: 4.5 of 5 out of 11 votes

Genres: Business, Commerce & Economy

Publisher's Summary:

Learn all this, and more, with this book, An Introduction to Forex Trading!

It's jam-packed with valuable information that will help you succeed in a market that's piling up two point five trillion dollars every single day.

This book will provide you with all that you need to know to help kick-start your career in Forex trading.

So, what are you waiting for? Buy this book and learn everything you need to know about Forex trading!

Members Reviews:

Great book and a promising strategy

Any additional comments?

This book is perfect for someone who is a beginner and needs a good grounding on the fundamentals. Clearly written and easy to understand without getting overly technical.

Forex Market

Would you listen to Forex again? Why?

Yes sure, I will listen to it once more because it gives lots of useful information.

What did you like best about this story?

All the chapters are well speaks and recorded. Easy to understand.

What does Mike Norgaard bring to the story that you wouldnt experience if you just read the book?

He gives an excellent ideas about forex marketing... It is helpful for my business.

Was this a book you wanted to listen to all in one sitting?

I have taken 3 days to learn many important information from this book.

Any additional comments?

Thanks for the author

Introduction to the Forex

I am following all the books which is presented by Raman shahi. He is in a correct track. I learn a various types of topics from this author. All the following books are very useful for my business. Thanks for him.

A great Intro!

Any additional comments?

I will recommend this book to my friend who is new to Forex Market. A good intro is a good start in learning. Worth and amazing intro I ever heard of. Thanks.

Intro to Forex

Would you listen to Forex again? Why?

Yes absolutely! Forex can be a complicated topic but this book by Raman Shahi does a great job of explaining the basics to get you on the right path in understanding the ins and outs of the forex market.

Was this a book you wanted to listen to all in one sitting?

Yes it took me one sitting to listen to it all. I would listen to it again if I have time because theres some information I wasn't sure about.

Any additional comments?

Great audiobook and I'm looking forward to other forex books out there to help me along the way. Overall its a very beginners audiobook so don't expect everything to be covered, just the basics.

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: Soft Selling to Executives

Author: Jerry Vass, Iris Herrin

Narrator: Jerry Vass

Format: Unabridged

Length: 3 hrs and 36 mins

Language: English

Release date: 07-29-16

Publisher: Vass Publishing

Ratings: 5 of 5 out of 1 votes

Genres: Business, Commerce & Economy

Publisher's Summary:

Originally titled Decoding the BS of Business.

Executives and professionals speak different languages, as disparate as Swahili and Greek. Agendas, vocabularies, and cultural conditioning destroy meaningful communication between them.

This book exposes selling myths and profit-killing gaps between illusion and reality.

Executives live in a different world from the rest of us. They think differently, act differently, and buy differently. For the professions - those in our culture who package and sell information for a living - architects, lawyers, engineers, accountants, brokers, MBAs, CPAs, marketers, and consultants of every stripe, persuasion and profession, a shift of thinking is required to design and hold a Persuasive Executive Conversation.

A number of preconceptions and cultural myths need to be bulldozed to clear the way for this thinking shift. Three things are required to answer the buyer's questions and sell well in the executive suite: the story, the tools, and the delivery. We will explore each and help you prepare a presentation that works from the executive's point of view, that you can take into any boardroom, tell your story, and double your chances of getting hired.

When selling to executives, what you sell is different from how you sell it. While professionals are expert at delivering services to their clients, they are amateurs at telling people what they do for a living. These skills are not taught at Harvard, Yale, or State U.

Our job is to help people make money. For three decades we have intensively trained 12,000 managers, professional salespeople, and consultants to persuade at the executive level. While doing so, we discovered a critical element that managers overlook or ignore that can cost one-quarter, or more, of sales revenues.