Dragoman Transcreation

Dragoman prefers using gender-neutral vocabulary in its translations wherever possible. Inappropriate:      This small, soil dwelling, bacteria eating, unsegmented worm may be an important key in mankind‘s endeavor to explore space. Gender-neutral:   This small, soil dwelling, bacteria eating, unsegmented worm may be an important key in humankind‘s endeavor to explore space. Inappropriate:     In this edition, Elizabeth Warren, chairman of the Congressional Oversight Panel, discusses TARP and the legacy of “too big to fail.” Gender-neutral:  In this edition, Elizabeth Warren, chair of the Congressional Oversight Panel, […]

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Dragoman uses AP Style, and AP no longer capitalizes the word internet. Incorrect:    The bogus article contained a software tool that could verify Internet addresses. Correct:       The bogus article contained a software tool that could verify internet addresses. You can further explore this updated writing style topic here.  

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Behavior is almost always a mass noun and it is very rarely used in the plural. Incorrect:  You must reflect on your behaviors if you want to avoid repeating your mistakes. Correct:     You must reflect on your behavior if you want to avoid repeating your mistakes. Behavior is used in the plural in the fields of psychology, social science, and education. Five behaviors could extend life expectancy at 50 by more than a decade, even without the discovery of a single new drug or […]

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We must always insert a semi-colon before and a comma after however to connect two independent clauses. Incorrect:    Japan was an expanding giant however it could not generate enough capital to support its rapid industrial development. Correct:       Japan was an expanding giant; however, it could not generate enough capital to support its rapid industrial development. Using however instead of ‘but’ or in the meaning of ‘no matter how’ or ‘not matter how’ may or may not require a comma. You can […]

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Dragoman prefers “and so on” or “and so forth” to “etc.” (et cetera) to show that there are many other similar things or people that we can add. However, combining “such as” with “and so on” or “and so forth” in a sentence causes a redundancy. Incorrect:   Animals such as mountain lions, wolves and so on are carnivores. Correct:      Animals such as mountain lions and wolves are carnivores.            

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If we begin by saying e.g., which means for example, it is redundant to add and so on or and so forth at the end. Incorrect:   Some EU countries (e.g., Italy, Belgium, Greece and so on) are largely dependent on gas imports from abroad. Correct:      Some EU countries (e.g., Italy, Belgium, Greece) are largely dependent on gas imports from abroad. Redundancy or wordiness is the enemy of clarity; makes it difficult to read and understand your sentences. On this knowledbase […]

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Consist in something and consist of something have entirely different meanings. Consist in means to be based on or depend on something. Incorrect:   Patriotism does not consist of blind obedience of the ruled to their rulers. Correct:      Patriotism does not consist in blind obedience of the ruled to their rulers. Consist of means to be formed from two or more things or people. Incorrect:   The students consisted in private school graduates. Correct:      The students consisted of private school graduates. You can […]

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Dragoman expects its translators to use correlative conjunctions correctly. The Oxford Dictionary of English Grammar defines a correlative as a pair of elements that join two similar parts of a phrase, clause, or sentence. “Not only … but also” is one of the more frequently used correlative conjunctions that Dragoman translators use to translate Turkish copy into English. What you have to keep in mind is that a verb that applies to both phrases must come right before “not only.” […]

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If you are only localising content into English, your marketing efforts are wasted for 80% of the world population. Researches suggest that people feel more comfortable to buy when they read information in their native language. Do you really want to become a global brand and easily sell your products and services? Contact Dragoman today and let us guide you in multilingual localization. Localization is not only about content but also involves adopting design, hand-picking images, investing in search engine […]

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Although warranty and guarantee have similar meanings they cannot be used interchangeably. Dictionary.com defines warranty and guarantee as follows: A warranty is “a promise or guarantee given.” A warranty is usually a written guarantee for a product, and it holds the maker of the product responsible to repair or replace a defective product or its parts. It is only used as a noun. A guarantee is the promise included in the formal (and legal) warranty. Unless we are talking about a money-back guarantee, Dragoman prefers translating […]

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