In this latest episode I was joined by David Lovell, one of the brothers behind the Welsh based bookmaker, DragonBet on the reality of running both an online and on course bookmaking operation.

With a long established on course bookmaking presence as begun by their father, John Lovell, David and his brother James recently launched their own website - DragonBet to take bets online.

Dragonbet is one of a growing number of smaller, independent firms branching out into online offerings and David talks frankly about all aspects of this, from using a white label solution, to the intense work involved to maintain it all and how its an all encompassing job.

We also get into how they approach sharp money and laying bets from smart punters and their desire to be an approachable firm that does things differently, both online and on course.

With a strong presence in Wales and the promise of top of the market odds on Welsh sport, they are also hoping to appeal to punters both based in Wales and with an interest in betting on teams and events based in the country.

All told, its a fascinating insight into the reality of running a bookmakers and the challenges it poses operators in 2023.  My thanks go to both David and James Lovell for sharing their story in this podcast episode.

Discover More:

• Learn more on the Smart Betting Club and how we help winning bettors at https://smartbettingclub.com/ 
• Visit DragonBet: https://dragonbet.co.uk/
• DragonBet's Twitter account: @DragonBetWales
• Podcast feedback - contact SBC on twitter @sbcinfo
• Read more about each SBC Podcast episode: https://smartbettingclub.com/the-smart-betting-club-podcast/