<p>Google has Open Bidding, Amazon’s got Transparent Ad Marketplace (TAM) and Prebid predates them both. What do buyers, exchanges and publishers need to know about the three most dominant auction solutions? </p>

Google has Open Bidding, Amazon’s got Transparent Ad Marketplace (TAM) and Prebid predates them both. What do buyers, exchanges and publishers need to know about the three most dominant auction solutions?

<p>Google has Open Bidding, Amazon’s got Transparent Ad Marketplace (TAM) and Prebid predates them both. What do buyers, exchanges and publishers need to know about the three most dominant auction solutions?&nbsp;</p>

Dream A Little (Bid) Stream - E70

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

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Dream A Little (Bid) Stream - E70

Dream A Little (Bid) Stream - E70

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