In this inspiring episode, Mitch Matthews dives into the power of RESET Week 2025 – the third week of January – as the perfect time to refocus, redefine, and realign your goals. 

Mitch digs into the GET Method – a simple yet powerful framework for creating momentum and making this your best year yet. 

If you’re ready to start 2025… FRESH… your way… this episode is packed with actionable strategies, uplifting stories, and encouragement to get started!

ENCOURAGING THE ENCOURAGERS:

Remember… you can now check out Mitch’s OTHER podcast called “ENCOURAGING THE ENCOURAGERS” anywhere you listen to podcasts.  

It’s specifically designed for Coaches, Speakers and Content Creators and provides a quick dose of inspiration, strategy AND… of course… encouragement!

Find it on Apple Podcasts:  Click here

Find it on Spotify: Click here

Find it on Anchor: Click here

Find it on Google: Click here

What You’ll Learn in This Episode:

• Why RESET Week Matters: Mitch shares why the first two weeks of January aren’t the best for setting goals and how the third week offers a chance to reset and start fresh. He also reframes “Blue Monday” as an opportunity to spark hope and action.
• The Science Behind Reset Week: Mitch explores fascinating studies on gratitude and how it impacts serotonin, dopamine, and overall happiness – even lasting beyond the practice itself!
• The GET Method: A practical framework to help you focus and take intentional steps toward your dreams:

  • Gratitude: Why starting with gratitude rewires your brain for success.

  • Experiences: How shifting focus to desired experiences (not just goals) creates clarity and freedom.

  • Tactics: The importance of small but significant steps, experimenting, and embracing the scientific method.

• Real Stories, Real Impact: Mitch shares moving stories from his own life and listeners’ transformations, including the power of focusing on experiences, like finding joy or health, and seeing unexpected results unfold.

Key Takeaways:

• Permission to Reset: January 1 isn’t your only chance to start fresh. Whether you’re listening during Reset Week or later in the year, now is the right time to begin.
• Gratitude’s Ripple Effect: Writing letters of gratitude (even unsent!) can change your outlook, reduce anxiety, and improve mental health.
• Focus on Experiences: Asking “What experiences do I want more of this year?” can remove the pressure of traditional goal-setting while opening new doors.
• Tactical Action: Small, intentional actions—like planning a vacation or sending a thank-you note—can have a big impact on your mindset and momentum.

Resources & Links Mentioned:

• Listen in to the DTD episode that kicked off RESET WEEK three years ago: https://mitchmatthews.com/346/ 
• Listen to last year’s RESET WEEK episode: mitchmatthews.com/391/ 
• Gratitude List Research: Learn about the study that reveals how a simple gratitude practice can transform your brain and outlook.
• Vacation Phenomenon: Discover how planning and anticipating experiences can be as rewarding as the experience itself.

Your Challenge: Pick one thing:

1. Something you’re grateful for.

2. An experience you want more of this year.

3. A small but significant tactic to try.

Share your answer (or share all three) in a comment below!  I can’t wait to hear from YOU!!!

And hey… let’s make 2025 your best year yet!

 

Episode Minute By Minute:

• 0:00 Introduction to Episode 415 and the concept of Reset Week, the third week of January dedicated to starting fresh.
• 1:00 Why traditional New Year’s resolutions fail and why Reset Week offers a better approach to set meaningful goals.
• 2:00 Reset Week isn’t tied to January—listen anytime for a fresh start, as Mitch emphasizes divine timing for discovering this episode.
• 3:00 The science behind "Blue Monday," the third Monday of January, and why Reset Week reclaims this time for positivity and renewal.
• 6:00 Introduction to the GET Method: Gratitude, Experiences, and Tactics, as a strategy for clarity and action in the new year.
• 7:00 Mitch revisits the power of gratitude with recent studies, including the impact of gratitude letters on mental health.
• 13:00 Gratitude’s role in rewiring the brain to combat worry and stress, engaging the prefrontal cortex for better decision-making.
• 18:00 Experiences: Shifting focus from abstract dreams to tangible experiences and how this approach helps reduce pressure.
• 25:00 Personal stories about using experiences to spark motivation, including a woman who focused on “being happier” and lost 100 pounds.
• 32:00 Tactics: Employing small but significant experiments to create meaningful change, inspired by the scientific method.
• 40:00 Mitch emphasizes the importance of enjoying the process while pursuing growth, comparing it to the “vacation phenomenon.”
• 45:00 Encouragement to connect on social media for daily Reset Week activities and share your progress.
• 49:00 Mitch’s Minute: Live intentionally, embrace gratitude, pursue experiences, and take small steps toward your goals to make this your best year yet.

Today we’re talking with Patti B. Johnson… a renowned expert in change management and strategic communications. 

Patti is the founder and former CEO of PeopleResults, a consulting firm she launched and led for over 18 years… culminating in a successful private equity acquisition last year.

She's also the author of the bestseller… 

“Make Waves: Be the One to Start Change at Work and in Life!”

In the book… Patti offers actionable strategies for initiating meaningful change in both your professional life and in your life… life.

Beyond her entrepreneurial endeavors and her writing… Patti also hosts the podcast Be a Wave Maker: Conversations on Change.

Her insights have been featured in major publications like 

The Wall Street Journal, The New York Times, and Fast Company. 

She’s inspiring and equipping people to lead change wherever it’s needed…  and I’m excited for this conversation.

ENCOURAGING THE ENCOURAGERS:

Remember… you can now check out Mitch’s OTHER podcast called “ENCOURAGING THE ENCOURAGERS” anywhere you listen to podcasts.  

It’s specifically designed for Coaches, Speakers and Content Creators and provides a quick dose of inspiration, strategy AND… of course… encouragement!

 

Find it on Apple Podcasts:  Click here

 Find it on Spotify: Click here

 Find it on Anchor: Click here

 Find it on Google: Click here

Episode Summary:

Change can be daunting, exciting, and messy all at once, but it's also where innovation and growth begin. In this episode of DREAM THINK DO, Mitch Matthews dives into a conversation with Patti B Johnson, change expert, entrepreneur, and best-selling author of Make Waves: Be the One to Start Change at Work and in Life. 

Together, they explore actionable strategies for navigating and initiating meaningful change in your work and personal life. Whether you're facing change that chose you or seeking to create waves intentionally, this episode has the insights you need.

What You'll Learn:

• How to Identify Your Wave: Discover how to focus your energy on changes that truly matter—whether it's a dream you've chosen or a wave that found you.

• Overcoming Fear: Learn Patti's tips for tackling imposter syndrome, perfectionism, and self-doubt so you can move forward with confidence.

• The Power of Think, Know, Do: Understand Patti's unique framework to ensure you're prepared, informed, and ready to act with impact.

• Momentum Builders: Find out how to maintain momentum and celebrate progress to avoid burnout during big changes.

• Surrounding Yourself with Wave Makers: Hear inspiring strategies for creating an "idea circle" and leveraging collaboration to amplify your efforts.

Why You’ll Love It:

Patti brings decades of experience as a change strategist, entrepreneur, and leader, sharing wisdom and practical examples that will inspire you to embrace change as a force for good. Plus, Mitch and Patti’s conversation is filled with humor, humility, and actionable advice—making it a must-listen for dreamers, doers, and wave makers alike.

Links & Resources:

• Get Patti’s book: Make Waves: Be the One to Start Change at Work and in Life → [Click here]

• Check out Patti’s podcast: Be a Wave Maker: Conversations on Change

• Learn more about Patti and her work → [PattiBJohnson.com]

RELATED DREAM THINK DO EPISODES:

If you like this episode… we think you’ll dig these too!

Bestselling Author and Successful Entrepreneur - Jamie Kern Lima on Dumping The Doubt!  (Click Here)

The Biggest Loser’s Jillian Michaels: “This Might Surprise You!” (Click Here)

Poet, Author and Emmy-Award Winning TV Producer - Dr. Donny Jackson: “Bet On Yourself!” (Click Here)

Join the Conversation:

What’s the wave you want to create? Share your thoughts and takeaways from this episode on social media with #DreamThinkDo and #BeAWaveMaker.

And… hey… I’m curious (as always!).  

What’s something that stood out to you?  What’s something that clicked?

More importantly… what’s something you’re going to experiment with as a result of hearing from Patti?

Leave a comment and let’s hear from YOU!

And hey… keep bringing YOUR awesome!!!

Episode Minute By Minute: 

• 0:00 Mitch introduces Episode 414 with a focus on navigating change and making waves in life and work.
• 1:00 Introduction of Patti B. Johnson, author of Make Waves and founder of People Results.
• 2:00 Patti shares her journey from corporate consulting to launching and selling her successful business.
• 4:00 Discussion on identifying your "wave"—choosing meaningful changes to focus on.
• 7:00 Patti explains the balance between solving problems intentionally and avoiding chaos for chaos' sake.
• 10:00 Advice for leaders on narrowing focus and prioritizing impactful changes.
• 13:00 Strategies for navigating fears, including identifying specific fears and starting with manageable steps.
• 17:00 Mitch shares insights on creating a safe environment for progress and learning from mistakes.
• 19:00 Patti introduces her "Think, Know, Do" framework for achieving meaningful change.
• 22:00 Examples of how the framework works in practice, including Patti’s entrepreneurial journey.
• 28:00 Discussion on building and sustaining momentum through strategic milestones and celebrating progress.
• 32:00 Importance of acknowledging setbacks and staying adaptable while persisting toward goals.
• 35:00 Patti highlights the value of creating an "idea circle" and involving others early in the change process.
• 37:00 Example of a collaborative idea dinner that generated support and actionable insights for a new business.
• 40:00 Mitch's Minute: Reflections on Patti’s "Think, Know, Do" framework and its synergy with Dream Think Do. Encouragement to embrace intentional, meaningful change and celebrate progress.

We’re talking with… Jason Silver.  Jason has founded multiple companies… but he’s also quick to point out that he’s also the proud founder of two kids! (He has two boys!)   

He was able to play a key role scaling Airbnb in its earlier days.  And… his most recent endeavor has been on the forefront of our current AI revolution… and he was in AI before it was the cool thing to do! 

Jason will tell you that he gets his biggest thrill by helping modern employees and their teams unlock a better way to work.  But he’ll also be quick to point out that parenting AND surfing come in at the top of the list too!

Today, Jason advises a startup portfolio valued in the billions on how to build great… lasting companies that people actually enjoy working for. 

And… he’s just written a book called, Your Grass is Greener Use What You Have. Get What You Want... At Work and In Life.

Your Grass Is Greener is not about how to find your purpose or find a mythical new job you’re somehow you’re supposed to enjoy for the rest of your career. Instead, it’s about how to transform your approach to work so ANY job will instantly get better… in real world ways!

And we’re going to dive into THAT today!

 

MORE INFO ON JASON SILVER

GET JASON’S BOOK: CLICK HERE

MORE ABOUT JASON: http://www.yourgrassisgreener.com

FIND JASON ON LINKEDIN: https://www.linkedin.com/in/silverjay/

 

HAVE YOU EVER THOUGHT ABOUT BEING A LIFE COACH?

Seriously… have you ever thought about launching your own Life Coaching or Success Coaching business… but you’ve wondered how to do it?  Well… we’ve got you covered!

Check out “The 5 Critical Questions” training!  It will get you the five most important questions you need to ask yourself in order to launch YOUR own Six-Figure Coaching Practice!  Grab the training here: www.MitchMatthews.com/5CQ   

ENCOURAGING THE ENCOURAGERS:

Remember… be sure to check out Mitch’s OTHER podcast called “ENCOURAGING THE ENCOURAGERS.”  

It’s designed for Coaches and Speakers and provides a quick dose of inspiration, strategy AND… of course… encouragement!

Find it on Apple Podcasts:  Click here

Find it on Spotify: Click here

Find it on Anchor: Click here

Find it on Google: Click here

 

IN THIS EPISODE… YOU WILL LEARN:

• Jason’s Journey: How he went from feeling uninspired at work to discovering a passion for his role, without switching companies or positions.

• Mindset Shifts for Job Satisfaction: Why happiness at work often begins with mindset, and how to start seeing your job in a new light.

• Practical Tips for Enjoying Work: Jason’s top strategies for increasing job satisfaction, such as setting small goals, creating meaningful interactions with coworkers, and finding purpose in everyday tasks.

• Making faster decisions: The one question that will help you to make faster(and better) decisions!

RELATED DREAM THINK DO EPISODES:

3 Keys to Beating a Mid-Career Slump! - An interview with Bestselling Author Antonio Neves: mitchmatthews.com/241/

Follow YOUR Curiosity - An interview with PAKA founder, Kris Cody: mitchmatthews.com/396/

Embracing your True Identity and Living Fearlessly - An inspiring interview with Jamie Winship: mitchmatthews.com/394/  

 

I WANT TO HEAR FROM YOU:

How about YOU!?  What did you think of Jason’s great questions?

More importantly… I’m curious. (Like always!)  

What strategy or question resonated with you?  

More specifically… what’s something (BIG or small) YOU want to try as a result? 

 

Lastly… PLEASE share this powerful episode with someone who YOU think would appreciate it and/or might be needing it… right now!  

They’ll thank you!

And hey… remember… I’m rooting for you!

Mitch

 

Episode Minute By Minute: 

• 0:00 Mitch introduces Episode 413, titled “Unlocking Your Potential: Asking the Right Questions to 10X Your Results.”
• 0:21 Mitch shares excitement about tools for immediate use, especially for overcoming burnout and improving decision-making.
• 1:00 Promotion of Mitch’s “Five Critical Questions” training, available at his website.
• 3:00 Introduction of guest Jason Silver, a successful entrepreneur and author of Your Grass is Greener.
• 4:35 Jason shares his journey from scaling Airbnb to being at the forefront of the AI industry.
• 6:00 Jason discusses his book’s message about transforming any job by changing how we approach tasks.
• 8:30 First tactic: Align tasks with enjoyment to increase productivity and job satisfaction.
• 11:00 Jason describes an exercise to identify enjoyable tasks versus daily activities.
• 14:00 Discussion on avoiding “best practices” that don’t align with personal strengths.
• 17:20 Jason shares a practical sentence to help people frame requests to align work with strengths.
• 20:00 Mitch and Jason discuss the power of intentional decision-making.
• 24:00 Jason explains the question “Whose decision is this?” as a key to faster decisions.
• 28:30 Discussion on the importance of clear roles in decision-making processes.
• 32:00 Jason talks about identifying opportunities with the question: “What would need to be true?”
• 35:00 Story of applying this question at Airbnb to achieve near-10x results.
• 39:00 Discussion on how this question overcomes “can’t” statements to find solutions.
• 42:00 Mitch’s Minute: Mitch reflects on the power of asking “What would need to be true?” and encourages listeners to apply this question to their own big goals.

 

Have you ever told yourself, “I’ll start working on THAT once I’m done with this big project!”  Or… “I’m really going to get started on that goal once we’re on the other side of the holidays.”  Or… “I’m really going to start making time for ME… once I get this off my plate.”

Ever been there?  Well… if you’re like me (and many of my Coaching Clients)... you tell yourself that but THEN… on the other side of that project… the holidays… or getting that thing off your plate… something else fills that time and you never get started on the thing you REALLY want to do… experience or achieve.

Yup… that phenomenon is what we call “The Illusion of Future Time.”

And in THIS episode we not only talk about “The Illusion of Future Time” and how it can sneak in and kill your big dreams and goals… before you even get started. But we also dig into tools to help you to BEAT the “Future Time Illusion!”

It’s a deep dive!  That means it’s just you and me!  And we are going to have fun.  So let’s get to it!

RELATED DREAM THINK DO EPISODES:

I give my conversation with Yoga expert James Miller a shout out!  So if you want to check that out… you can listen in here: mitchmatthews.com/248  

Want some help with setting goals and making them STICK? Join me for an episode called “How to Set Goals that will STICK!:” mitchmatthews.com/107 

Don’t forget to check out my most recent conversation with Chase Jarvis about breaking free from the “Half-Lived Life:” www.mitchmatthews.com/411

ENCOURAGING THE ENCOURAGERS: 

Remember… you can now check out Mitch’s OTHER podcast called “ENCOURAGING THE ENCOURAGERS” anywhere you listen to podcasts.  

It’s specifically designed for Coaches, Speakers and Content Creators and provides a quick dose of inspiration, strategy AND… of course… encouragement!

Find it on Apple Podcasts:  Click here

Find it on Spotify: Click here

Find it on Anchor: Click here

Find it on Google: Click here

MORE ON THIS EPISODE:

START SMALL:

• If I could give you 40 hours to work on THAT THING... would you take it?
  • REMEMBER: 15 minutes a day + 5 days a week + 52 weeks a year = 65 hours over a year.
  • 15 minutes doesn't feel like enough to a PERFECTIONIST!
    • So… watch out for the "PERFECTIONIST DILEMA"

KEY: 

“Don't focus on PERFECTION... focus on PROGRESS!”

Avoid the "Figure It Out Fallacy:"

• Agree with yourself to FIGURE IT OUT AS YOU GO!

Ask yourself... "Who can I be learning from?"

Pablo Picasso said, 

"Action is the foundations key to all success."

LET’S HEAR FROM YOU!

Okay… THIS was fun.  But I’m curious (as always!).  

What’s something that stood out to you?  What’s something that resonated with YOU?

More importantly… what’s something you’re going to try with as a result?

I want to hear from YOU!  

Leave a comment and let’s hear from YOU!

And hey… share this with a friend and ask them to join you on the journey of beating the “Illusion of Future Time” and get started on that BIG DREAM or GOAL… right now!

Let’s do this!

 

Episode Minute By Minute: 

• 0:00 - Introduction to the concept of "The Illusion of Future Time."
• 1:26 - Mitch shares a story of a recent coaching client struggling with feeling "stuck" despite outward success.
• 2:39 - Discussion on the Dream, Think, Do framework and the importance of taking intentional action.
• 5:02 - Breaking down the illusion that we’ll have more time in the future.
• 6:07 - "The Future Time Illusion" defined as a false belief that leads to delaying meaningful pursuits.
• 8:05 - The challenge of waiting for retirement or the "perfect time" to start big dreams.
• 10:20 - First strategy: Start small with as little as 15 minutes a day to make progress on big goals.
• 15:16 - Mitch shares inspiring stories of individuals who achieved significant progress by starting small.
• 18:13 - The "Perfectionist Dilemma" and the importance of focusing on progress, not perfection.
• 21:09 - Second strategy: Avoid the "Figure It Out Fallacy," recognizing that learning happens as you go.
• 24:00 - Emphasizing the value of celebrating small wins to avoid burnout and stay motivated.
• 27:26 - Story from a speaker mastermind on how recognizing small wins fuels long-term success.
• 28:45 - The power of storytelling in effective communication and connecting with others.
• 30:21 - Final strategy: "Who Can I Be Learning From?" to accelerate growth by seeking mentors.
• 34:46 - Reminder to give yourself permission to get additional training in areas of interest.
• 37:00 - Quoting Pablo Picasso: "Action is the foundation key to all success."
• 38:15 - Encouragement to take small but consistent actions rather than waiting for perfection.
• 40:12 - Wrapping up with the classic story of "The Tortoise and the Hare" to illustrate consistent, steady progress.
• 41:08 - Mitch’s final message: Start now, invite friends, and make a daily commitment to work on dreams.

Chase Jarvis is back!  Chase is an award-winning artist, a serial entrepreneur, and best-selling author!

He’s also one of the most influential photographers of the past decade. 

Chase’s work has been featured in fine art shows across the USA, Europe and the Middle East… and he’s created campaigns for brands like Apple, Nike, and Red Bull.

In episode 236 of DREAM THINK DO… we talked with Chase about one of his other amazing books called “Creative Calling” which went on to be an instant bestseller!

BUT… today… we’re talking about his brand new book: 

“Never Play it Safe - A practical Guide to Freedom, Creativity and a Life You Love!”

In THIS book… Chase is challenging us to look at how we live. 

It’s packed with stories from some of the world’s top performers… along with stories from ordinary people who have gone on to do extraordinary things!

This book is your practical guide to dreaming bigger… thinking better and doing more of what you were put on the planet… so you can truly build the life you want!

I’m excited for this convo… so let’s get to it!  

 

FIND OUT MORE ABOUT CHASE:

Website: www.chasejarvis.com 

Chase’s New book: www.chasejarvis.com/book

Find the book on Amazon: https://amzn.to/3TRBuTr 

 

RELATED DREAM THINK DO EPISODES:

Check out Chase’s first time on DREAM THINK DO when we talked about how Creativity is not a skill. It’s a habit! www.mitchmatthews.com/236 

Check out Antonio Neves’ most recent visit to DREAM THINK DO when we talked about the “5 Keys to Having Your BEST Day… daily!” www.mitchmatthews.com/410 

If it’s finally time to write YOUR next book… check out my most recent conversation with Lise Cartwright where we discuss the “3 Lesser-Known [but wildly important] reasons to write a book THIS YEAR! [And… 3 ways to get started fast!]” www.mitchmatthews.com/406 

 

 

 

ENCOURAGING THE ENCOURAGERS:

Remember… you can now check out Mitch’s OTHER podcast called “ENCOURAGING THE ENCOURAGERS” anywhere you listen to podcasts.  

It’s specifically designed for Coaches, Speakers and Content Creators and provides a quick dose of inspiration, strategy AND… of course… encouragement!

 

Find it on Apple Podcasts:  Click here

Find it on Spotify: Click here

Find it on Anchor: Click here

Find it on Google: Click here

LET’S HEAR FROM YOU!

It may not surprise you at all but I loved this convo!  Loved it.

Chase brought great wisdom and some awesome stories!

I’m curious (as always!).  

What’s something that stood out to you?  What’s something that clicked?

More importantly… what’s something you’re going to experiment with as a result?

I want to hear from YOU!  

Leave a comment and let’s hear from YOU!

And hey… keep bringing YOUR awesome!!!

 

Episode Minute By Minute: 

• 0:00 Introduction with the quote: "Do not be afraid of death. Be afraid of the half-lived life."
• 1:00 Mitch introduces Chase Jarvis and his new book, Never Play It Safe: A Practical Guide to Freedom, Creativity, and a Life That You Love.
• 2:00 Chase shares his journey with CreativeLive and how it inspired the new book.
• 5:00 Chase reflects on the best things in life happening outside of your comfort zone.
• 7:00 Discussion on the illusion of safety and how real growth happens beyond "safe" choices.
• 8:30 Exploration of Helen Keller’s quote: "Life is either a daring adventure or nothing at all."
• 10:00 Chase talks about being intentional in choosing the problems you want in life.
• 12:00 The seven levers to living fully, starting with directing your attention to what matters.
• 15:00 Chase discusses how writing the book helped him rediscover his path.
• 18:00 Focus on attention and creativity, and reclaiming both from modern distractions.
• 22:00 Story about Brené Brown and focusing on the opinions that truly matter.
• 25:00 Importance of daily clarity and journaling to guide your life’s direction.
• 28:00 The significance of communication in pursuing a meaningful life.
• 31:00 Chase encourages listeners to take bold action toward their dreams.
• 42:00 Mitch's Minute: Reflecting on avoiding the "half-lived life" and embracing bold decisions to live fully.

 

Antonio Neves is back! 

I could go on and on about Tony’s achievements and here’s just a short list!

• He’s the founder of the Man Morning community!
• He’s the author of the international bestselling book Stop Living on Autopilot
• Tony’s an award-winning journalist (NBC, PBS, MTV Networks).
• He’s a success coach for married professionals with kids!
• He’s one of the best freeegin’ keynote speakers in the world.  
• And he’s an incredible husband to an amazing bride… and he’s a loving dad to two beautiful kiddos!

AND… as of today… he’s a FIVE TIME GUEST on DREAM THINK DO!

In the past… we’ve talked about:

• Surrounding yourself with the right people AND how to do that!
• We’ve talked throughs specific strategies to be a BOLDER… HAPPIER you!
• We’ve also dug into some of the surprising secrets of highly successful people!
• And… in the OG… one of the first podcast episodes I EVER recorded… we talked about how it’s not about where you start… it’s about where you intentionally put yourself.

Whew… it’s a LONG list and it represents some true GOLD.  I’ll put links to all of them in the show notes… BUT lately… I’ve been seeing Tony get MORE done…

on stages all over the country… on social media… showing up and offering up true wisdom and heart… AND I’m hearing about fun projects and cool stuff his family is doing… so I reached out and asked, “BROTHER… how are you getting all this done?”

He shot me back a link to the coolest tool!

It’s a tool to help you plan your day… so you can have the best freeegin’ day every day! So we’re going to talk about what he’s doing… step by step. So YOU can have your best day… daily.  It’s not too crazy… if you know what you’re doing!  Let’s get to it!

MORE ABOUT TONY NEVES:

Tony’s website: https://theantonioneves.com/

Tony’s 1 PAGE PLANNER: 1-day planner

Tony’s “Stop Living on Auto-Pilot” bestselling book: Click here

Man Morning: https://www.manmorning.com

We talked about the surprising brain-health benefits of weightlifting.  Here’s the study I was referencing: Click here

EncouragerCON 2024

Mitch mentioned EncouragerCON to kick off this powerful and fun episode.  

YOU might be wondering… “WHAT IS IT?!”

EncouragerCON is our 2.5 day conference for “Encouragers.” 

If you are a new or experienced Coach, Speaker or Content Creator… we want YOU there!  

Click here to find out more about this incredible event!

We’ll introduce you to the biggest opportunities in coaching and speaking that are happening RIGHT NOW! Along with strategies that you can use… immediately!

With Encourager-CON you’ll be surrounded by your fellow Encouragers AND it will be 2.5 days of proven concepts, innovative new approaches, powerful stories and straight-up fun… so YOU can REACH more people… create more REVENUE and find ways to REST as you do!

And… remember… use the coupon code: “DTD” to get a VERY special discount!  It’s time sensitive though… so the earlier you use it… the bigger the discount! 

Don’t miss out!  JOIN US!

RELATED DREAM THINK DO EPISODES:

Connect with People Who Will help you Live the Best Life: https://mitchmatthews.com/372/ 

3 Keys to Beating a Mid-Career Slump!: https://mitchmatthews.com/241/

Don’t Rush The Mountain Top: www.mitchmatthews.com/077 

It’s Not About Where You Start!: www.mitchmatthews.com/004 

 

ENCOURAGING THE ENCOURAGERS:

Remember… you can now check out Mitch’s OTHER podcast called “ENCOURAGING THE ENCOURAGERS” anywhere you listen to podcasts.  

It’s specifically designed for Coaches, Speakers and Content Creators and provides a quick dose of inspiration, strategy AND… of course… encouragement!

Find it on Apple Podcasts:  Click here

Find it on Spotify: Click here

Find it on Anchor: Click here

Find it on Google: Click hereLET’S HEAR FROM YOU!

It may not surprise you at all but I loved this convo!  

Tony always brings the wisdom and the heart… and today was no exception!

I’m curious (as always!).  

What’s something that stood out to you?  What’s something that resonated?  

More importantly… what’s something you’re going to experiment with as a result?

I want to hear from YOU!  

Leave a comment and let’s hear from YOU!

And hey… keep bringing YOUR awesome!!!

Cassidyy Atkins is joining us.

Cassidyy is a Media Strategist and Podcast Producer and she’s been empowering and equipping Content Creators and Entrepreneurs for over a decade.

She and her team help to produce hundreds of chart-topping shows on Apple!  (Podcasts like DREAM THINK DO… for example.)

And she’s helped produce episodes with people like Tony Robbins, Chalene Johnson, Pat Flynn and Michael Hyatt.

Cassidyy is a “secret weapon” because she’s all about helping her clients to maximize every minute of their shows… through repurposing of their content for social media, online courses and more! 

As a result, she’s helped to generate millions of dollars for her Content Creators 

Cassidyy is awesome at identifying trends and big opportunities that are around the corner… so I’m VERY excited to talk with her about the future of Podcasting… and why YOU… yes YOU… should think about jumping in!

So let’s get to it!

MORE ABOUT CASSIDYY:

Email about Podcasting: [email protected]

Cassidyy Atkins’ website: creativepodcastco.com

Creativepodcastco on Insta: instagram.com/creativepodcastco

CHECK OUT MITCH’S RECENT EPISODE on the “STATE OF THE UNION” of PODCASTING:

https://mitchmatthews.com/401/

EncouragerCON 2024

Mitch mentioned EncouragerCON to kick off this episode.

EncouragerCON is our 2.5 day conference for “Encouragers.”  If you are a new or experienced Coach, Speaker or Content Creator… we want YOU there! 

Click here to find out more about this incredible event!  (And remember… Cassidyy is going to be there!) 

We’ll introduce you to the biggest opportunities in coaching and speaking that are happening RIGHT NOW! Along with strategies that you can use… immediately!

With Encourager-CON you’ll be surrounded by your fellow Encouragers AND it will be 2.5 days of proven concepts, innovative new approaches, powerful stories and straight-up fun… so YOU can REACH more people… create more REVENUE and find ways to REST as you do!

And… remember… use the coupon code: DTD to get a VERY special discount!  

It’s time sensitive though… so the earlier you use it… the bigger the discount! 

Don’t miss out!  JOIN US!

Check out Mitch’s OTHER PODCAST: ENCOURAGING THE ENCOURAGERS

You can now check out Mitch’s new podcast called “ENCOURAGING THE ENCOURAGERS” anywhere you listen to podcasts.  

It’s specifically designed for coaches, speakers and content creators and provides quick doses of inspiration, strategy AND… of course… encouragement!

Find it on Apple Podcasts:  Click here

Find it on Spotify: Click here

Find it on Anchor: Click here

Find it on Google: Click here

NOW…I WANT TO HEAR FROM YOU:

You knew the question was coming.  So… let’s get to it.

How about YOU? 

What questions (big or small) do YOU still have about the podcasting world… and/or starting your own podcast?

Just think about it.  You could have a “limited release” podcast with just 10 episodes… but THAT would give you the excuse to have fun conversations with REALLY interesting people.  

And it would be something that would allow you to spark really interesting convos at parties and networking events.  

YOU could do it!

So… as Cassidyy said, “Why not YOU!?!”

Let’s go!

Leave a comment below or shoot us an email and let us know!  

And hey… if you leave/send a question… I WILL get back to you!

And seriously… we LOVE hearing from YOU!!!

Let’s do this!

Mitch

Minute By Minute:

• 0:02 Introduction to Episode 409 and the topic "Unleash Your Voice."
• 0:31 Mitch introduces Cassidyy Atkins, the podcast producer behind Dream Think Do, and shares how she's contributed to the podcast's success.
• 1:29 Cassidyy's journey as a media strategist and podcast producer, working with big names like Tony Robbins and Michael Hyatt.
• 2:21 Cassidyy’s upcoming session at EncouragerCon, and Mitch shares a special discount code for listeners.
• 3:56 Cassidyy's unique approach to helping clients, including maximizing content and generating millions in revenue.
• 5:15 The power of podcasting for building connections with influential people and growing influence.
• 6:00 Discussion on how podcasting provides access to conversations with high-profile individuals and helps create a platform for important voices.
• 8:09 Mitch and Cassidyy talk about the benefits of podcasting as an excuse to have meaningful conversations with people you admire.
• 10:00 Cassidyy emphasizes that podcasting opens opportunities for anyone, no matter their setup, to connect with influential figures.
• 11:36 How podcasting creates a platform where you’re not just gaining access but providing a valuable service for guests.
• 12:17 The positive impact of podcasting on influence and growing connections with audiences.
• 13:00 Mitch shares examples of how his podcasting journey led to conversations with prominent figures and deepened connections with his audience.
• 16:00 Cassidyy shares insights on the power of consistency in podcasting and the importance of speaking from conviction, not for likes or virality.
• 18:00 The need to overcome fears when starting a podcast and how that often mirrors internal struggles.
• 20:00 Mitch highlights the importance of going beyond the initial doubts and embracing podcasting as a tool for personal growth.
• 22:00 Discussion on how podcasting helps solidify your thoughts and builds clarity around your message and beliefs.
• 24:00 Podcasting as a "golden key" to unlocking new opportunities and deepening relationships with listeners.
• 28:00 Cassidyy shares the benefits of podcasting for content creators, coaches, and speakers in amplifying their message and repurposing content efficiently.
• 30:00 Mitch emphasizes how podcasting provides continuous engagement with listeners and helps solidify personal and business growth.
• 32:00 The role of podcasting in creating meaningful relationships with audiences and providing long-term value.
• 35:00 Mitch and Cassidyy discuss how podcasting is a low-risk, high-impact tool that allows for creative freedom and flexibility.
• 40:00 Cassidyy talks about the global reach of podcasts and how they allow creators to build communities around the world.
• 42:00 The importance of being authentic and allowing the podcasting platforms to help you find your people.
• 45:00 Mitch and Cassidyy discuss the stages of podcasting, starting with the "Should I?" phase and moving through messy beginnings to finding your voice and audience.
• 52:00 The power of podcasting in solidifying your voice and creating deep connections with listeners.
• 54:00 Discussion on finding your people and the surprising ways podcasting can connect you with an audience that resonates deeply with your message.
• 57:00 Cassidyy explains the freedom to create and repurpose content across multiple platforms, reducing the effort while amplifying the reach.
• 1:01:00 Finding the funding stage—when and how to monetize your podcast through sponsors, affiliates, and leveraging your business ecosystem.
• 1:08:00 The freedom to run stage—embracing the creative freedom podcasting provides and continuing to explore and evolve your content.
• 1:12:00 Cassidyy and Mitch emphasize the power of owning your RSS feed and the importance of free speech in the podcasting space.
• 1:14:00 Mitch's Minute: Final thoughts on podcasting as a tool for personal freedom and creative exploration.

How does someone land their dream job… right out of college? How does someone position themselves to create some of the biggest breakout products in the tech industry? How does someone walk alongside some of the most successful people in the world?  Well… that’s what we’re talking about in THIS episode… and you might be surprised to find that someone who’s done just that will be quick to tell you that he wasn’t motivated by ambition… but instead… by enthusiasm and passion.

That’s right. Tom Conrad is joining us! 

Tom is living a true DREAM THINK DO life! 

He dreamed of working for Apple as a kid… and pursued that goal.  While going to the University of Michigan… he secured an internship with Apple… and after a bold conversation… he wound up being recruited by Apple after graduating.

In addition to his experience at Apple… Tom’s been a vital part of some significant successes. For example… he was a co-creator and Chief Technology officer and Executive Vice President of Product at Pandora… which he helped take from zero to 80 million users.

He was the VP of Product for Snap… where he worked side by side with Evan Spiegel. (If you don’t know… Evan became the youngest billionaire in the world in 2015.)

Tom’s now the CEO for Zero… a metabolic health app which is on a mission to extend the lifespan and the health span of the human race.  He’s helped the app to grow to almost 14 million users AND… sidebar… they have a 4.8 in the Apple store… with over 435,000 ratings… which is wildly impressive!

Now… along with these big wins… Tom is also quick to point to some setbacks along the way.  And we’ll talk about those as well… and what Tom learned from them!  It’s a great conversation… so let’s get to it!

WHERE TO FIND TOM:

LinkedIN: https://www.linkedin.com/in/tomconrad/

Instagram: https://www.instagram.com/tconrad

Zero on Instagram: https://www.instagram.com/zerolongevity

A recent article Tom wrote on Medium: Click here

EncouragerCON 2024

Mitch mentioned EncouragerCON to kick off this episode.

EncouragerCON is our 2.5 day conference for “Encouragers.”  If you are a new or experienced Coach, Speaker or Content Creator… we want YOU there!  

Click here to find out more about this incredible event!

We’ll introduce you to the biggest opportunities in coaching and speaking that are happening RIGHT NOW! Along with strategies that you can use… immediately!

With Encourager-CON you’ll be surrounded by your fellow Encouragers AND it will be 2.5 days of proven concepts, innovative new approaches, powerful stories and straight-up fun… so YOU can REACH more people… create more REVENUE and find ways to REST as you do!

And… remember… use the coupon code: DTD to get a VERY special discount!  It’s time sensitive though… so the earlier you use it… the bigger the discount! 

Don’t miss out!  JOIN US!

Check out Mitch’s OTHER PODCAST: ENCOURAGING THE ENCOURAGERS

You can now check out Mitch’s new podcast called “ENCOURAGING THE ENCOURAGERS” anywhere you listen to podcasts.  

It’s specifically designed for coaches, speakers and content creators and provides quick doses of inspiration, strategy AND… of course… encouragement!

Find it on Apple Podcasts:  Click here

Find it on Spotify: Click here

Find it on Anchor: Click here

Find it on Google: Click here

LET’S HEAR FROM YOU!

Tom’s living the DREAM THINK DO life!

He’s stayed open and he’s been willing to experiment and learn as he goes… and it’s made all the difference!  It was incredible to learn from his journey!

Okay… let’s get to it!   You KNOW I’m going to ask… because I am ALWAYS curious about YOU and what YOU heard.  

What’s something that resonated with you?  

More importantly… what’s something you’re going to DO (big or small) as a result?

I want to hear from YOU!  

Leave a comment and let me know.

And hey… keep bringing YOUR awesome!!!

Mitch

Minute By Minute:

• 0:31 Mitch introduces Tom Conrad’s impressive career in the tech industry, mentioning his roles at Apple, Pandora, and Snap.
• 1:29 Overview of Tom's journey, from working at Apple to his involvement in creating Pandora and becoming CEO of Zero.
• 2:21 How enthusiasm and passion, not ambition, can guide your career and open doors of opportunity.
• 3:00 How to save at EncouragerCon with a special discount for just Dream Think Do listeners!
• 4:00 Tom reflects on his childhood dream of working at Apple and how it became a reality.
• 5:15 Discussion on Tom's internship at Apple and the bold move he made to secure his dream job.
• 7:06 Tom talks about the impact of that bold conversation and how it led to a job offer.
• 8:09 Mitch and Tom discuss the importance of taking risks and having bold conversations to achieve career goals.
• 10:00 Tom shares his early career experiences at Micro Center, which helped build his confidence.
• 12:00 Tom emphasizes the role of passion over ambition in guiding his career path.
• 13:00 Tom discusses how serendipity and being in the right place at the right time contributed to his success.
• 15:00 Mitch highlights Tom's success in building Pandora from the ground up to 80 million users.
• 18:00 Tom shares the story of joining Savage Beast (later Pandora) after a bold conversation with the CEO.
• 20:00 Tom reflects on the setbacks he faced during his career and what he learned from those experiences.
• 22:00 Discussion about Tom’s work at Pandora and the importance of creating a simple user experience with cutting-edge algorithms.
• 24:00 Tom shares his journey of learning from failures, like his experience with Quibi, and how he turned them into lessons.
• 28:00 Tom and Mitch discuss the importance of perseverance even when faced with setbacks and challenges.
• 30:00 Tom talks about his current role as CEO of Zero and his mission to improve people's health and longevity.
• 32:00 Mitch's Minute: Reflecting on the importance of staying passionate, taking bold steps, and learning from both successes and failures.

Today… we’re talking with one of my favorite humans… Calina Mishay.

Cal… first joined me… way back… on episode 185.  And if you follow Cal… you know she’s doing some amazing work as an artist based in Texas.  

She grew up in a small town and overcame a lot!  She started to build a flourishing art career and then a few years ago, Cal expanded her work and started tackling urban street art… making these amazing 3 story-high murals in small towns around the US. 

As she’s been doing it… she’s also infusing new life into these small towns where she’s doing these murals… and she’s been uncovering all these amazing stories and hidden gems in these small towns too.

And guess what? NOW Cal is bringing these stories to the world through her brand new TV show called… “Cal’s Hometown Revival!”

It’s been a heck of a journey to get here… 

I’m soooo excited for this conversation… so let’s get to it!

 

LINKS TO FIND OUT MORE ABOUT CAL:

Cal’s TV SHOW: https://www.calshometownrevival.com/

Cal’s Instagram: https://www.instagram.com/calinamishay/

Cal’s Facebook: https://www.facebook.com/Calinamishay/

 

CAL’S PAST DTD EPISODE:

Be sure to check out Cal’s first time on DREAM THINK DO: Painting BIG WALLS and BREAKING through BIG FEARS with Calina Mishay! www.mitchmatthews.com/185

EncouragerCON 2024

Mitch mentioned EncouragerCON to kick off this awesome episode.  

YOU might be wondering… “WHAT IS IT?!”

EncouragerCON is our 2.5 day conference for “Encouragers.” 

If you are a new or experienced Coach, Speaker or Content Creator… we want YOU there!  

Click here to find out more about this incredible event!

We’ll introduce you to the biggest opportunities in coaching and speaking that are happening RIGHT NOW! Along with strategies that you can use… immediately!

With Encourager-CON you’ll be surrounded by your fellow Encouragers AND it will be 2.5 days of proven concepts, innovative new approaches, powerful stories and straight-up fun… so YOU can REACH more people… create more REVENUE and find ways to REST as you do!

And… remember… use the coupon code: DTD to get a VERY special discount!  It’s time sensitive though… so the earlier you use it… the bigger the discount! 

Don’t miss out!  JOIN US!

Check out Mitch’s “other” PODCAST called: 

ENCOURAGING THE ENCOURAGERS

You can now check out Mitch’s new podcast called “ENCOURAGING THE ENCOURAGERS” anywhere you listen to podcasts.  

It’s specifically designed for Coaches, Speakers and Content Creators and provides quick doses of inspiration, strategy AND… of course… encouragement!

Find it on Apple Podcasts:  Click here

Find it on Spotify: Click here

Find it on Anchor: Click here

Find it on Google: Click here

LET’S HEAR FROM YOU!

I loved this conversation!  But then again… I ALWAYS love talking with people who are out there living the DREAM THINK DO life… and that’s Cal! 

She took two things she’s passionate about BIG ART and SMALL TOWNS and combined them to make something magical!  And now… there’s going to be a TV show about it!

It’s soooo awesome!

Okay… let’s get to it!  

You KNOW I’m going to ask… because I am curious.  

What’s something that resonated with you?  

More importantly… what’s something you’re going to DO (big or small) as a result?

I want to hear from YOU!  

Leave a comment and let’s hear from YOU!

And hey… keep bringing YOUR awesome!!!

Mitch

 

Minute By Minute:

• 0:31 The story of reconnecting with Calina on the anniversary of her previous episode.
• 1:29 Calina's achievements over the past six years, combining her passions for big art and small towns into a new TV show.
• 2:21 Introduction of Calina's new TV show that combines her art and small-town revitalization.
• 2:44 How to save on EncouragerCon! Discount code just for Dream Think Do listeners.
• 5:15 Calina's journey from episode 185 to now, including her work as a muralist.
• 6:00 Calina's background and early life in a small town in Texas.
• 7:06 Calina's transition from college to becoming a successful muralist.
• 8:09 The impact of Calina's murals on small towns and the community.
• 10:00 Calina's experience of bringing her murals to small towns and the connections she made.
• 11:36 The creation and impact of Calina's first mural in her hometown.
• 12:00 The importance of community and support in Calina's journey.
• 12:17 Calina's commitment to making her supporters proud.
• 13:00 The significant role of small towns in Calina's career and TV show.
• 15:00 The inspiration and journey behind Calina's TV show.
• 16:00 The organic development of the TV show and the support from her community.
• 18:00 The passion and grassroots nature of Calina's TV show.
• 19:00 The challenges and joys of filming the first episodes of the TV show.
• 20:00 The spontaneity and authenticity of the show.
• 21:00 Calina's experience of being out of her comfort zone during filming.
• 22:00 The importance of capturing genuine moments and stories in the show.
• 24:00 Calina's approach to celebrating small towns and the people within them.
• 26:00 The potential for the TV show to inspire and impact others.
• 28:00 The vision for future seasons and highlighting other artists and muralists.
• 30:00 Calina's viral Instagram post and the story behind it.
• 32:00 Calina's personal journey of faith and finding peace.
• 34:00 The impact of God's love on Calina's life and work.
• 36:00 The mission of the TV show to spread love, positivity, and the importance of small-town stories.
• 38:00 The significance of grassroots support and community involvement in the show's success.
• 40:00 How listeners can support Calina's show and get involved.
• 42:00 Calina's encouragement for others to pursue their dreams and believe in themselves.
• 44:00 Mitch's Minute: Key thoughts and take aways! Final thoughts on Calina's story, the power of small-town connections, and the importance of taking steps towards big dreams.

 

Lise Cartwright is BACK!!!  I’m so excited for this.

Since Lise Cartwright has been on DREAM THINK DO 3 times… you probably remember that she’s a bestselling nonfiction author of ______ 37 books!

She’s also a true business strategist and coach.

If you ask her… she’ll tell you… she’s obsessed with helping creatives grow an online business they love! 

She’s the founder of Hustle & Groove… which is a powerful online resource for helping you grow a profitable business with ease. 

Through her books, memberships, and coaching… she’s helped thousands of people on their journey to developing a business that’s easy, fun, and profitable.

AND… I’m VERY honored and excited to say that she’ll be one of our AMAZING speakers at EncouragerCON this year!  She spoke last year… but we had to do her talk remotely… and even though she wasn’t in the room… she blew people away!

But this year… she’s going to be BE IN THE HOUSE!!!  

And I can’t flippin’ wait!

To tide me over until EncouragerCON… I wanted to have Lise back on DREAM THINK DO and I can’t wait.  

So let’s get started!

 

MORE INFO ON LISE:

website: www.hustleandgroove.com

Instagram: https://www.instagram.com/lisecartwrightnz

Youtube: https://www.youtube.com/lisecarter 

EncouragerCON 2024

Mitch mentioned EncouragerCON to kick off this awesome episode.  

YOU might be wondering… “WHAT IS IT?!”

EncouragerCON is our 2.5 day conference for “Encouragers.” 

If you are a new or experienced Coach, Speaker or Content Creator… we want YOU there!  

Click here to find out more about this incredible event!

We’ll introduce you to the biggest opportunities in coaching and speaking that are happening RIGHT NOW! Along with strategies that you can use… immediately!

With Encourager-CON you’ll be surrounded by your fellow Encouragers AND it will be 2.5 days of proven concepts, innovative new approaches, powerful stories and straight-up fun… so YOU can REACH more people… create more REVENUE and find ways to REST as you do!

And… remember… use the coupon code: DTD to get a VERY special discount!  It’s time sensitive though… so the earlier you use it… the bigger the discount! 

Don’t miss out!  JOIN US!

 

Check out Mitch’s “other” PODCAST called: 

 

ENCOURAGING THE ENCOURAGERS

You can now check out Mitch’s new podcast called “ENCOURAGING THE ENCOURAGERS” anywhere you listen to podcasts.  

It’s specifically designed for Coaches, Speakers and Content Creators and provides quick doses of inspiration, strategy AND… of course… encouragement!

Find it on Apple Podcasts:  Click here

Find it on Spotify: Click here

Find it on Anchor: Click here

Find it on Google: Click here

 

LISE CARTWRIGHT ON PAST DTD EPISODES:

The Secret Solution to Worry: www.mitchmatthews.com/189 

Breaking out and Creating More of the LIFE You WANT: www.mitchmatthews.com/110 

The $1000 / Month Side Hustle: www.mitchmatthews.com/015 

LET’S HEAR FROM YOU!

I loved this conversation!  But then again… I ALWAYS love talking with Lise!

She’s created a true DREAM THINK DO life and I love it!

Okay… let’s get to it!  You KNOW I’m going to ask… because I am curious.  

What’s something that resonated with you?  

More importantly… what’s something you’re going to DO (big or small) as a result?

I want to hear from YOU!  

Leave a comment and let’s hear from YOU!

And hey… keep bringing YOUR awesome!!!

-

Mitch

Minute By Minute: 

• 0:00 Introduction to Episode 404 and welcoming Lise Cartwright.
• 0:25 Get to know Lise! (Yes, she really did write 48 books!)
• 1:16 Discussion on Lise's work in helping creatives grow an online business through her platform, Hustle and Groove.
• 3:00 A look into Lise's upcoming session at EncouragerCon and how you can get in the room!
• 4:00 Lise talks about her writing journey, starting in 2014, and achieving 48 books in 10 years.
• 5:18 Discussion on the importance of publishing a book for connection with your audience.
• 6:28 Lise emphasizes that having a book allows you to connect with people in a deeper way compared to social media.
• 7:50 Books offer a unique opportunity to reach people who prefer different learning methods (reading over audio or video).
• 9:00 Writing a book can help solidify your thoughts and beliefs, providing clarity and focus.
• 10:00 Lise discusses the strategy of breaking a longer book into a series of shorter books to cater to shorter attention spans.
• 11:18 The advantage of self-publishing is the flexibility to structure your book in a way that best serves your audience.
• 13:00 Lise's recent strategy involved breaking one book into five smaller books, including workbooks, to provide practical exercises and actionable steps.
• 15:00 Books can serve as a stepping stone to more extensive programs or coaching, helping people engage with your content at different levels.
• 16:30 The importance of meeting your audience where they are and offering them content that is easy to digest and apply.
• 18:00 Discussion on the concept of "airplane books" - books that are short enough to be read on a single flight, providing quick and impactful insights.
• 20:00 Encouragement to mine existing content (blog posts, social media, emails) to create a book, making the process more manageable.
• 21:00 Using modern tools to transcribe spoken content into written form, making book writing accessible even for those who prefer speaking over writing.
• 22:00 Example of using Zoom to record content that can be transcribed and edited into a book.
• 24:00 Lise's recent book took five hours to create by repurposing existing content and organizing it effectively.
• 26:00 The benefits of creating multiple books to provide continuous engagement and value to your audience.
• 28:00 Lise's excitement about attending EncouragerCon in person this year for deeper connection and engagement.
• 30:00 Mitch's Minute: Final thoughts on the importance of not waiting for a "perfect" idea to write a book - just start with your unique perspective.