In this episode, Zach talks to Justin Dewey, Sales Center Manager at American Olean and Marazzi Tile about how to structure your social media accounts on a local standpoint, the content you should be creating and how to get your reps involved to actually close a loop and grow your sales.

Everyone talks about how we need to be “doing” social media as part of their marketing, but if your social media strategy isn’t integrated with the rest of your marketing tactics and your sales funnel, you're cutting the process short.