Driven by Data: The Podcast

In Episode 9 of Season 2 on Driven By Data: The Podcast, Kyle Winterbottom is joined by Jason Fairchild, Co-founder, and CEO of tvScientific, where they talk about how data has disrupted the TV advertising sector which includes:

• Jason Fairchild's journey to becoming the co-founder and CEO of tvScientific!
• An insight into tvScientific, the first performance platform for connected T.V!
• How Digital advertising has evolved
• Why T.V marketing will outperform social media marketing!
• What the next few years have in store for Jason Fairchild

In Episode 8 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Doug Laney, Data and Analytics Innovation Fellow at West Monroe and renowned Author of Infonomics, where they talk about driving the value of a business through monetizing their data, which includes:

• Doug Laney's journey including his previous work experience and his work now at West Monroe
• An insight into the value businesses can drive from data and being data fluent
• The influence of 9/11 on how businesses viewed their continuity plans and whole system resilience towards data
• The first steps a business should take to monetize their data and the level of investment it will take
• The benefits of data monetization and do the benefits outweigh the costs?
• What do the next 5 years have in store for the renowned Doug Laney!

In Episode 7 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Jordan Morrow, VP of Data Skills at Pluralsight, where they discuss how to build a truly data-driven organisation, which includes:

• The true definition of data literacy
• An insight into Pluralsight
• How Covid-19 has allowed companies to understand the importance of being data literate when creating a competitive advantage
• The importance of understanding what companies want to do with their data and how to go about building out a road-map to do it!
• The importance of a companies ability to adapt and obtain a data strategy supported by leadership
• How he goes about changing a companies culture and his work with the UN
• What the future holds for world renowned Jordan Morrow!

In Episode 6 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Benjamin Grinspan, Director of Cultural Strategy at Sparks & Honey, where they discuss how organisations are using Data & Analytics to understand and change cultures, which includes:

• What is culture
• Why organisations require help in understanding culture
• How better business decisions are made by understanding culture
• How to quantify and categorise cultural change
• How they’ve created a Cultural Intelligence Platform which uses AI & NLP to understand and predict cultural changes
• The importance of prediction
• Some real-life examples of how they’ve helped organisations understand culture
• The role of bias in culture
• The impact that cultural shifts and trends have on organizations
• The relationship between culture and change
• How to build more equitable organisations
• The relationship between external & internal culture
• The role of diversity & inclusion within a culture
• What the culture of the new normal looks like

In Episode 5 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Dylan Jones, Founder of myDataBrand.com, where they discuss the importance of personal brand for Data Leaders, which includes:

• People get excited about insights from people, not company updates
• Why you should aim to make other people look like a rockstar
• Why you should give all of your knowledge away
• Why individuals need to be the face of the brand
• The importance of marketing the effectiveness of what you do
• The role brand plays in rejecting the notion that data is a cost centre
• Data Leaders don’t promote themselves enough to be successful
• Why a D&A capability should operate like a data consultancy
• The role that brand plays in cultural change & transformation
• A tangible framework to use
• Why creating a brand means you don’t need to “sell”
• Brand = Resonate, Reach and Reaction
• The importance of identifying your zone of genius
• Why you should focus on the 6 P’s
• The benefits of creating a personal brand
• Why a personal brand gives you a security blanket
• Why transparency is a major differentiator

In Episode 4 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Rob Walker, Vice President of Decision Management & Analytics at Pegasystems, where they discuss the value of 1:1 customer engagement and how organisations are executing it, which includes:

• His journey with entrepreneurship and selling his business
• How they coined the term next best action
• The transformation to the 1:1 space
• Why the returns are amazing
• Why the current model of segments and/or averages isn’t working
• The link between trust, interaction and relevance
• Identifying the best thing to talk about with your customer right now
• Why the messaging can’t always be “sales”
• How personalizing 1:1 can increase conversion rate by 3-5x
• How organisations are making hundreds of real-time predictions within each interaction to predict next best action
• The importance of getting things into production
• Why attempting to perfect the data can come at huge expense in terms of revenue/profits
• Why trust in AI has led to the breakthrough of any organisations doing this
• Why you need to start the conversation with ROI
• Why 1:1 engagement makes ROI at a domain level unpredictable but very predictable at an enterprise level
• The change required to move away from pure sales messaging
• The role of responsibility in AI: transparency, fairness, robustness & empathy

In Episode 3 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Mike Bregman, Chief Data Officer at Havas Media Group where they discuss how the evolution of consumer data is providing competitive advantage, which includes:

• How the marketplace for consumer data has changed

• The rise of the walled gardens

• Defining relevant use cases that deliver the most value

• How to calculate effort versus value

• Using Data Science to predict ROI

• The emergence of cleanrooms

• Consumer identity & privacy will be guarded commodity

• People still do want to be targeted, what they don’t want is to be sold to

• Why 10:1 provides greater ROI than 1:1

• How that reduces certain privacy concerns

• Why an individual consumer journey is a “pipe dream”

• Getting the balance right between privacy and innovation

• The importance of successful use cases

• The importance of collaboration between the CDO & CMO

• Level of investment from lead to sale

• The Rubik’s cube between brand advertising and performance media

• Embracing the connected consumer journey

• The importance of consumer experience

• Why people will be the future of the modern-day data platform

In Episode 2 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Peter Jackson, Chief Data & Analytics Officer at Exasol (and Carruthers & Jackson) where they discuss the pathway to CDAO and the key considerations, which includes:

• His journey to date
• Why he made the move vendor side
• The power of Exasol
• Why organisations should have a CDAO
• Why that person needs to be a "data professional"
• Why it’s only a matter of time before every organisation has a data office
• How to position yourself accordingly to become a CDAO
• The two things that organisations are looking for in a CDAO
• The importance of strategic thinking, execution, and storytelling
• How Data Leaders can identify whether an opportunity is genuinely a CDAO level role
• Why we’re seeing the age of CDAO’s reducing in comparison to other c-suite roles
• Can CDAO’s move across sectors?
• Does it matter who the CDAO role reports to?
• Do Data Leaders need to be “hands-on”
• Why most organisations get the expectations all wrong about what a CDAO can deliver
• The importance of self-awareness
• What the future holds for the CDAO persona
• Why CDO’s are future CEO’s

In Episode 1 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by David Reed, Knowledge and Strategy Director at Data IQ where they discuss the value data literacy has within organisations, which includes:

• The work of the Data IQ
• Why he decided to write his new book
• How Data initiatives haven’t given organisations the return we all expected
• Why we need to convince businesses that it’s worth sustaining investment 
• How most new initiatives within businesses fail, especially within product & technology
• We all know data has value to an organisation, we just can’t agree on what that value is
• Why it matters where the data office sits within a business
• Where it should and shouldn’t be situated
• The role that reporting structure plays
• Why viewing Data as a technology play will lead to less value recognition
• Why there will be a data native organisation one day
• Data Leaders need to learn the language of business
• The debate around technical skills versus commercial skills
• The benefit of retraining existing staff and bringing them into the data office
• How organisations can become data literate in its entirety
• The importance of communication and training
• Why capability doesn’t always equate to value

In Episode 50 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Julia Shullman, General Counsel and Chief Privacy Officer at TripleLift, where they discuss how the Big-Tech players have weaponised Data Privacy and the effects it’s had on the advertising industry, which includes;

• How the Big Tech players have weaponised Data Privacy
• The dysfunctional hamster wheel of privacy solutions
• How silos have impacted data privacy solutions
• How privacy solutions have stagnated for the last 20 years
• Anti-Trust V Privacy
• Why we’ve been addressing the same challenges for years
• How the big tech players are spinning up their own innovative solutions and products
• How Big-Tech have locked down the Data Ecosystem
• Balancing Innovation and Ethics
• The importance of translation between privacy and other business domains
• Strategic Risk V Compliance Risk
• The role of compliance between offensive & defensive strategies
• Who wins and who loses from weaponizing Data Privacy
• The birth of the new infrastructure players
• How technological advancement will change the privacy landscape in the future
• It’s not the death of advertising, it’s the 3rd wave