In Episode 6 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Benjamin Grinspan, Director of Cultural Strategy at Sparks & Honey, where they discuss how organisations are using Data & Analytics to understand and change cultures, which includes:

• What is culture
• Why organisations require help in understanding culture
• How better business decisions are made by understanding culture
• How to quantify and categorise cultural change
• How they’ve created a Cultural Intelligence Platform which uses AI & NLP to understand and predict cultural changes
• The importance of prediction
• Some real-life examples of how they’ve helped organisations understand culture
• The role of bias in culture
• The impact that cultural shifts and trends have on organizations
• The relationship between culture and change
• How to build more equitable organisations
• The relationship between external & internal culture
• The role of diversity & inclusion within a culture
• What the culture of the new normal looks like