In Episode 5 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Dylan Jones, Founder of myDataBrand.com, where they discuss the importance of personal brand for Data Leaders, which includes:

• People get excited about insights from people, not company updates
• Why you should aim to make other people look like a rockstar
• Why you should give all of your knowledge away
• Why individuals need to be the face of the brand
• The importance of marketing the effectiveness of what you do
• The role brand plays in rejecting the notion that data is a cost centre
• Data Leaders don’t promote themselves enough to be successful
• Why a D&A capability should operate like a data consultancy
• The role that brand plays in cultural change & transformation
• A tangible framework to use
• Why creating a brand means you don’t need to “sell”
• Brand = Resonate, Reach and Reaction
• The importance of identifying your zone of genius
• Why you should focus on the 6 P’s
• The benefits of creating a personal brand
• Why a personal brand gives you a security blanket
• Why transparency is a major differentiator