Driven by Data: The Podcast

S2 | Ep 5 | The Importance of Personal Brand for Data Leaders with Dylan Jones, Founder of myDataBrand.com


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In Episode 5 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Dylan Jones, Founder of myDataBrand.com, where they discuss the importance of personal brand for Data Leaders, which includes:

  • People get excited about insights from people, not company updates
  • Why you should aim to make other people look like a rockstar
  • Why you should give all of your knowledge away
  • Why individuals need to be the face of the brand
  • The importance of marketing the effectiveness of what you do
  • The role brand plays in rejecting the notion that data is a cost centre
  • Data Leaders don’t promote themselves enough to be successful
  • Why a D&A capability should operate like a data consultancy
  • The role that brand plays in cultural change & transformation
  • A tangible framework to use
  • Why creating a brand means you don’t need to “sell”
  • Brand = Resonate, Reach and Reaction
  • The importance of identifying your zone of genius
  • Why you should focus on the 6 P’s
  • The benefits of creating a personal brand
  • Why a personal brand gives you a security blanket
  • Why transparency is a major differentiator

...more
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