The CPG View

Driving Commerce Excellence: Leadership Lessons from the Frontlines (Jacquelyn Baker, CEO at Omnicom Commerce Group)


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You’ve had a dynamic career leading various aspects of digital commerce and retail media. Can you tell us a bit about your career journey? What experiences have been most pivotal in shaping your leadership style and approach to commerce excellence?

 

As the leader responsible for driving the vision of commerce capability at Omnicom, how do you stay ahead of evolving retail and eCommerce trends? 

 

What do you believe are the key components of building high-performing, agile teams in today’s rapidly changing digital commerce environment?

 

As someone who’s had a successful and evolving career, how do you approach lifelong learning? What strategies do you use to continuously grow your knowledge and skills in such a fast-paced industry?


What are you most excited about when you think about the future of CPG? Are there any emerging trends or innovations that particularly inspire you?

 

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