In this episode ICA Senior Vice President/ Growth Kendra Johnson sits down with the leadership team Adam Trien – CEO/CTO, Dylan von Kleist VP of Marketing and Sales and Matt Osher CFO and Head of Data Analytics from AMP, a technology company focused on helping car wash operators thrive through data-driven insights, customer engagement tools, and innovative app-based solutions.

Adam, Dylan and Matt share the story of how AMP’s app was developed, the challenges and game-changing moments that shaped its growth, and how the company has partnered with NCS to further expand its reach.

The conversation highlights how AMP leverages the massive amount of data it collects—turning numbers into meaningful, actionable insights for operators. From customer behavior and demographics to marketing strategies and loyalty programs, the team discusses how their reports are designed to answer the real-world questions operators face every day.

Episode Highlights:

• How the AMP app was created and the pivotal moments that drove growth
• The impact of becoming a partner with NCS
• What AMP does with the data it collects—and how operators benefit
• Key findings from the report, including volume trends by region and demographics
• How AMP connects data to make it relevant and useful for operators

• Insights into customer behavior: generational differences, gender-based patterns, and loyalty program value
• Practical tips for leveraging AMP reports to improve marketing and reduce churn
• The future promise of the car wash industry and AMP’s role in it

This episode offers a behind-the-scenes look at how technology and analytics are shaping the next generation of success for the car wash industry.

Listen to the full episode at carwashmagazine.com and subscribe to ICA for timely data, trusted insights, and business intelligence built for the car wash community.