Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

For online media alone, you need different size images for Facebook, Twitter, blogs, Instagram, LinkedIn, and other sites. Within these sites, different pieces of content need different size as well—and all this isn't even mentioning print! If you have a design team or budget this may not be a problem, but for many organizations, those resources aren't always there. This week, Maggie McGary of the Society of Fire Protection Engineers joins Beth to share her journey in finding the best design tools for non-designers.

As we close in on the 4th #GivingTuesday, Sean King joins Beth to talk about using the event for more than a one day fundraiser. Sean brought together the arts organizations in Allentown, PA to create a bigger impact than any of them could have achieved on their own. He shares how collaboration can help improve visibility for arts and build excitement. GivingTuesday is gaining in recognition and there are more opportunities than ever for using it as a tipping point to grow.

If humans have anything, it's opinions and if they would like to do anything, it's share those opinions with others. Are you listening? At NTEN, the Nonprofit Technology Network CEO Amy Sample Ward makes sure they are. When the community shares ideas through a survey, in defining a conference program and more, Amy and her staff not only make sure to use them, but to promote their community-led design. Listen to hear how NTEN creates a distinctive experience that so perfectly reflects its community's interests. Segway races anyone?

Do you struggle with how to generate more revenue while staying true to your core mission? Organizations of all sizes have the same concerns, even the most visited art museum in the world, the Musee du Louvre. While on vacation in Paris, Beth stopped in for a tour with Private Events Manager Katia Blanchard Lapeyre. Along with a private look at the Mona Lisa, Beth got an Inside view on how the Louve is carefully adding private events and crowdfunding campaigns to grow revenue and engagement.

Back in February 2015 Amanda Charney, Joan Ochi and Lauren Walinski delivered a fabulous presentation at the CASE District 2 conference. This team from Development Communications at the George Washington University joins Beth today to share the comprehensive campaign they developed for GW. With a logo, website, downloadable pitch sheets and more, the group developed a campaign brand perfectly aligned to the University's past and future and it's hitting all the right notes with their community.

While many organizations have dropped print from their communications, the Nashville Rescue Mission did just the opposite. When Michelle Sanders Brinson took over as Communications Manager she had no nonprofit experience. With no sense of the "rules" Michelle went about creating a beautiful, interesting publication. It now breaks records every issue, generating more than 1.6 million in donations directly. Print publications so not have to be loss leaders. Listen in and let Michelle show you how its done.

Rachel Hutchisson focuses on corporate social responsibility at Blackbaud and sees the intersection of nonprofit and for profits every day. When it comes to branding, Rachel talks about the idea that in nonprofits, you're paying it forward, investing in the future and making that donation out of the belief the good that will come from your contribution. Rachel and Beth talk about how opening up your brand to your community allows it to grow.

To get what you really want, sometimes you have to pay for it. At DonorsForum, the state association for nonprofits in Illinois, Marlee Honcoop's team decided to colaborate to make their money go further. The Foundation members came together to fund a media buy to promote All Give Big, the state's GivingTuesday fundraising campaign. With a lot of hands helping it was an amazing success. In this episode Marlee tells all about how a unique idea likes this starts up and comes together - and how incredilby well it worked!

So if you are a big, national organization with a budget, its easy to rebrand right? While at the Salvation Army, Jeff Stanger had the advantage of working with an agency on the rebranding and development of the "Do the Most Good" campaign. Lucky. But as an in-house leader of the implementation, Jeff saw firsthand that it takes more than a new Styleguide to execute a brand transition. Listen in as Jeff shares with Beth the challenges of getting marketing and development working together to deliver a consistent brand message.

Would you love to bottle the energy of a live event and share it with your whole community? Rachel Coker of Binghamton University tells Beth how "live tweeting" will do that for you. To create the sponteneity of live takes a surprising amount of prep work. She gives tips on pre-scheduling, choosing the right tools, building your network, and strategies for "adding content to content" to get the most value out of an event.