Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

Five years after rebranding, Tina Lauver, has learned that launching your brand is really only the beginning. As Marketing and PR Manager at the Dauphin County Library System, Tina has led the transition of the Library's image throughout the county. Over time, Tina has learned how to evolve and adjust to address the changing needs of the library, the staff and the patrons while maintaining the stength and purpose of the brand.

Every organization wants to surf the wave of media that comes from linking your organization to what's happpening in the world. This week, storyteller extraordinaire Vanessa Chase Lockshin is back on the show help you find opportunities to connect your message to trending news stories. (And make sure to go back and download Episode 002 to hear Vanessa's advise on storytelling.)

With 78 shows under our belt we have a wealth of experience among our podcast guests. As #GivingTuesday approaches, Beth asked her past interviewees to share their plans and insights for this year. We have a terrific slate of examples, presentations, blog posts and more to help you jump in on this movement - even with just two weeks to go.

The publisher of FundraisingUK, Howard Lake joins Beth today to share tips and tools for creating sharable images. Howard shares what kind of images are working today as well as his favorite free programs that make image creation easy for a non-designer. They talk about how to take pictures with social media in mind and the best ways to edit and customize images on mobile.

The Nature Conservancy is a large organization with resources and partners that help them achieve a global mission. Managing Director Geof Rochester joins Beth today to show you how any organization can find the perfect partners. Ultimately, if you want to attract the right people you need to know who you are looking for. Geof and Beth talk about how to define the characteristics of your audience and how that helps you know who to look for in a partner as well as in a member or a donor.

Have you figured out what makes your members say yes and want more? Understanding what motivates people and creates a community is Anna Caraveli's favorite subject. Many organizations treat their members like commodities rather than customers. Anna shares the qualities of an engaged organization and how letting your members determine who you are is the key to sustained success.

How do you fit in everything - or should you even try? Network for Good VP of Communication and Content, Caryn Stein works with all kinds of organizations and sees their challenges with communications. Today she shares perspective on building a system that supports your efforts. Learn what to do, when to jump in and how to keep your goals realistic.

You'd be surprised how many people are curious about particle physics. When Kathryn Jepsen started as the Editor-in-chief, Symmetry Magazine at SLAC National Accelerator Laboratory it was a print magazine suffering from budget cuts. In the process of going online, the publication has found a new audience and created opportunities to share this science with people they never expected. Learn what it takes to deliver content online in a way that not only keeps your current audience, but adds a new one.

This week, Beth joined Pamela Grow for a Newsletter Review webinar as part of Pam's "The Basics and More" Newsleter course. Listen in as Beth and Pam analyse print and email newsletters and offer tips and suggestions. To see the newletters and follow along, go to the show notes at www.iriscreative.com/dp073 to download a copy.

Its time to get serious about being specific. Today Beth is joined by KiKi L'Italien, moderator of the long-running #assnchat Twitterchat. As one of the strongest voices in member-focused communications, KiKi shares her experiences with building audiences by creating content they want.