Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

Driving Relevance Back to A 40 Year-Old Brand

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Tiyale Hayes, EVP of Insights and Multiplatform Analytics at BET, delves into reinvigorating a legacy brand. Aligning with core human insights is key to reaching a broad audience, but it's equally important to deliver value to your specific target market. This balancing act is exactly what drove BET to rewrite its brand strategy, ensuring its continued relevance for the next 40 years. Today, Tiyale discusses driving relevance back to a 40-year-old brand. Show Notes

Connect With: 

  • Tiyale Hayes: Website // LinkedIn 
  • The Rebrand Podcast: Email // LinkedIn // Twitter
  • I Hear Everything: IHearEverything.com // LinkedIn

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Rebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyBy I Hear Everything
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