What does a DSP do? And how will it change when they no longer have IDFA or GAID to do it with?
 
In this Growth Masterminds host John Koetsier chats with longtime adtech and martech thought leader and current InMobi head of product marketing, Sara Camden.
 
They chat about:
 - what DSPs even do :-)
 - how DSPs work under SKAN (and Privacy Sandbox)
 - the transition to SKAN 4
 - and much more ...

What does a DSP do? And how will it change when they no longer have IDFA or GAID to do it with? In this Growth Masterminds host John Koetsier chats with longtime adtech and martech thought leader and current InMobi head of product marketing, Sara Camden. They chat about: - what DSPs even do :-) - how DSPs work under SKAN (and Privacy Sandbox) - the transition to SKAN 4 - and much more ...

DSPs in the privacy era: what will change?

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more.

Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.

Business

Marketing

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.

Share DSPs in the privacy era: what will change?

Sign up to save your podcasts

DSPs in the privacy era: what will change?

DSPs in the privacy era: what will change?

More shows like Growth Masterminds: mobile growth podcast

Deconstructor of Fun

Mobile Dev Memo Podcast